Eye-Fi Enables Seamless Experience With Snow Leopard

Eye-Fi Offers Users an Effortless Photo Sharing Experience When Using iPhoto, an iPhone or MobileMe

Aug 27, 2009, 08:26 ET from Eye-Fi Inc.

MOUNTAIN VIEW, Calif., Aug. 27 /PRNewswire/ -- Eye-Fi Inc. today announced that its Eye-Fi Manager software enables all Eye-Fi cards, both new and existing, to work seamlessly with Apple's newly released Snow Leopard operating system. All Eye-Fi cards integrate seamlessly with Mac products like iPhoto '09, '08, the iPhone and MobileMe.

"We think one of the reasons so many Eye-Fi users are also Mac users is our shared value for a great user experience and simplicity" said Jef Holove, CEO of Eye-Fi. "Snow Leopard's ease of use and power are the reasons why it is so important to ensure that our entire family of cards let users make the most of their memories, and their Mac."

Eye-Fi has embraced its Mac following by developing wireless memory cards that seamlessly integrate with Apple products and features. The Eye-Fi Geo ($59) is the newest addition to the Eye-Fi product family and is now available in all Apple stores and online. It includes lifetime geotagging and lets users wirelessly upload photos straight to Apple's iPhoto or a folder on the computer. iPhoto '09's "Places" will plot automatically geotagged photos on a digital map for a richer experience and lets users search and sort photos by location. Users can also effortlessly share images online with MobileMe or on 20 other online photo sharing sites by enabling the WebShare service for $9.99/year.

Eye-Fi also offers an application for the iPhone, which wirelessly uploads photos from your iPhone to the Web and into iPhoto, or organized folders on a computer. Users can aggregate all of their photos -- from both an iPhone and their digital camera -- to manage and share photos in one place, regardless of which device captured the shot. The app is a free download exclusively for Eye-Fi users and is available on the App Store.

Eye-Fi's complete line-up of wireless SD and SDHC memory cards range in price from $49-$149 and are available at www.eye.fi, in store at Apple Stores and Best Buy locations, and at major online retailers such as Amazon.com, Walmart.com and Costco.com.

Eye-Fi cards have won numerous Mac product awards, including "Best of Show" at Macworld 2008 and The Mac Observer's "Editors' Choice Award 2008" at Macworld. For more information, please visit www.eye.fi/apple, or follow Eye-Fi on Twitter @EyeFiCard.

About Eye-Fi

Founded in 2005, Eye-Fi is dedicated to building products and services that help consumers navigate, nurture and share their visual memories. Eye-Fi's patent-pending technology works with Wi-Fi networks to automatically send photos and videos from a digital camera to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company's investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink Capital. More information is available at www.eye.fi.

SOURCE Eye-Fi Inc.