Fashion Meets Technology at TEEN VOGUE Concept Store Outfitted by HP

Apr 01, 2009, 09:00 ET from Teen VOGUE

SHORT HILLS, N.J., April 1 /PRNewswire/ -- TEEN VOGUE announced today that it is working with HP to make fashion-forward technology a focal point in the TEEN VOGUE Haute Spot concept store. The TEEN VOGUE Spring Style Haute Spot, which opened on March 28 at the Mall at Short Hills, N.J., brings the pages of TEEN VOGUE to life by featuring a Spring Prom Salon, trends of the season, model casting calls, and informal discussions with TEEN VOGUE editors. HP is outfitting the store with technology that fuses fashion, form and function.

Now in its second season, TEEN VOGUE Haute Spot is collaborating with HP to bring cutting-edge technology to fashion-savvy youth through this experiential showcase. The HP TouchSmart PC, a sleek and stylish touch-enabled PC, will make video archives of MTV and TEEN VOGUE's hit reality show, The Hills, a touch of the finger away. Additionally, this marriage has inspired a custom advertising campaign, which will run exclusively in TEEN VOGUE and online, inviting readers to the Haute Spot to "touch the future now" using HP PCs. The ad will also feature the world's first digital clutch - a mini PC designed by world-renowned fashion designer Vivienne Tam in collaboration with HP. TEEN VOGUE readers and Haute Spot visitors can also engage in a fun activity,, wherein they can superimpose their photographs on the covers of TEEN VOGUE, print them at the store or share them online with friends.

"One of the most significant shifts we've seen in the last few years is the emergence of technology as a fashion accessory - especially in the youth market," says Laura McEwen, TEEN VOGUE Publisher. "A computer, cell phone, or other mobile device has really become the next 'it' item. We chose to partner with HP because they get it. From fashionable PCs with peony designs to sleek, touch-enabled ones, HP products are the perfect blend of technology and style. TEEN VOGUE is proud to be partnering with a tech leader that truly has the style-conscious community as a top priority."

"The technology we choose to carry is an expression of our personal style," said Satjiv S. Chahil, senior vice president, Worldwide Marketing, Personal Systems Group, HP. "We've taken the personal computer from a necessity to a fashion accessory, combining form and function for a delightful technology experience."

HP is powering the month-long program by outfitting the 3,600 square-foot storefront with PCs. In addition to the digital clutch, the thin and light HP Mini 1000, HP Pavilion dv2 notebook PC and HP TouchSmart PC will be available for use in the space.

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For interview requests or further information on Haute Spot or TEEN VOGUE, please contact Eleanor Banco 212-286-2479 or