Fast Food Isn't Just Fries Anymore ... Wood Dining Services Delivers the Juice

Apr 05, 2001, 01:00 ET from Wood Dining Services

    ALLENTOWN, Pa., April 5 /PRNewswire/ -- Capitalizing on the increasing
 popularity of healthy-style smoothies, Wood Dining Services (WDS) announces
 the new Frossen Flo smoothie brand.  Frossen Flo, which will be available
 through a variety of outlets -- campus dining, public recreation centers,
 business and hospital dining, to name a few -- is the newest of WDS' line of
 branded retail food operations.
     Frossen Flo reflects the increasing trend toward health conscious eating
 habits among consumers.  It offers delicious, all natural fat free, and
 convenient smoothies filled with enticing fruit flavors and vital nutrients.
 At only 160 calories, the 12-ounce, all-fruit smoothie is a popular option.
     "The smoothies and fresh-squeezed juices are nutritious by themselves, but
 they can also be fortified with a shot of 100% natural herbal and/or vitamin
 extracts," notes David Henry, director of brand and concept development for
 WDS.  "The customer can choose one of several choices of extracts to add to
 their smoothie.  Available to meet a variety of health interests, the
 ingredients are expressly designed to enhance memory, balance, vitality,
 endurance, energy or immunity."
     "These outlets are really popular among people who want a quick, all
 natural boost," notes Henry.  "We're finding that more and more people are
 lining up to get a smoothie instead of a carbonated beverage.  It's healthy,
 delicious and it really is a meal in itself."
     Brand recognition is often a draw for administrators when making the
 choice about what food outlets to put in their schools.  "Frossen Flo has
 uncovered a perfect niche for a healthier alternative to ice cream.  It may
 not be a national brand yet, but coercing die-hard ice cream fans into buying
 low fat, wholesome smoothies is no small feat," says Henry.
     Frossen Flo joins other successful WDS retail brands, such as Jazzman's
 Cafe(R), Sky Ranch Grill(TM), Salsa Rico(TM), Pandinis(TM) and Pete's
 Arena(TM) high- and mid-end pizza operations.
 
     About Wood Dining Services
     Based in Allentown, Wood Dining Services is a provider of hospitality and
 dining service management to national clientele.  With approximately
 $600 million in annualized sales, Wood's clients represent prestigious
 colleges, universities, private and public schools; Fortune 500 companies;
 hospital and healthcare providers; recreation and leisure facilities such as
 sport stadiums and arenas; and dining services to international sporting
 events.  Additional services include special events planning, consulting
 services, specialty retail locations, and facilities management.
 
 

SOURCE Wood Dining Services
    ALLENTOWN, Pa., April 5 /PRNewswire/ -- Capitalizing on the increasing
 popularity of healthy-style smoothies, Wood Dining Services (WDS) announces
 the new Frossen Flo smoothie brand.  Frossen Flo, which will be available
 through a variety of outlets -- campus dining, public recreation centers,
 business and hospital dining, to name a few -- is the newest of WDS' line of
 branded retail food operations.
     Frossen Flo reflects the increasing trend toward health conscious eating
 habits among consumers.  It offers delicious, all natural fat free, and
 convenient smoothies filled with enticing fruit flavors and vital nutrients.
 At only 160 calories, the 12-ounce, all-fruit smoothie is a popular option.
     "The smoothies and fresh-squeezed juices are nutritious by themselves, but
 they can also be fortified with a shot of 100% natural herbal and/or vitamin
 extracts," notes David Henry, director of brand and concept development for
 WDS.  "The customer can choose one of several choices of extracts to add to
 their smoothie.  Available to meet a variety of health interests, the
 ingredients are expressly designed to enhance memory, balance, vitality,
 endurance, energy or immunity."
     "These outlets are really popular among people who want a quick, all
 natural boost," notes Henry.  "We're finding that more and more people are
 lining up to get a smoothie instead of a carbonated beverage.  It's healthy,
 delicious and it really is a meal in itself."
     Brand recognition is often a draw for administrators when making the
 choice about what food outlets to put in their schools.  "Frossen Flo has
 uncovered a perfect niche for a healthier alternative to ice cream.  It may
 not be a national brand yet, but coercing die-hard ice cream fans into buying
 low fat, wholesome smoothies is no small feat," says Henry.
     Frossen Flo joins other successful WDS retail brands, such as Jazzman's
 Cafe(R), Sky Ranch Grill(TM), Salsa Rico(TM), Pandinis(TM) and Pete's
 Arena(TM) high- and mid-end pizza operations.
 
     About Wood Dining Services
     Based in Allentown, Wood Dining Services is a provider of hospitality and
 dining service management to national clientele.  With approximately
 $600 million in annualized sales, Wood's clients represent prestigious
 colleges, universities, private and public schools; Fortune 500 companies;
 hospital and healthcare providers; recreation and leisure facilities such as
 sport stadiums and arenas; and dining services to international sporting
 events.  Additional services include special events planning, consulting
 services, specialty retail locations, and facilities management.
 
 SOURCE  Wood Dining Services