FDA, GlaxoSmithKline, Pfizer, and other Major Pharmaceutical Industry Representatives to Discuss Multicultural Pharmaceutical Marketing & PR Opportunities at Princeton Conference on June 25-26, 2001

Apr 23, 2001, 01:00 ET from Strategic Research Institute

    NEW YORK, April 23 /PRNewswire Interactive News Release/ -- Strategic
 Research Institute New York announces cutting-edge conference designed to help
 pharmaceutical marketers meet the unmet demand in treatment and healthcare
 information for major disease categories like cancer, heart disease, diabetes,
 HIV/AIDS and women's health diseases that disproportionately affect several
 ethnic groups including African Americans, Hispanics and Asian Americans. The
 conference will bring together pharmaceutical marketers and multicultural
 marketing/advertising/pr experts and discuss various strategies, tools and
 techniques to reach out to these rising segments of the population. For more
 information contact rranganathan@srinstitute.com or visit
 http://www.srinstitute.com/cm50
 
      Topics covered will include:
      Buying Power of African Americans, Asian Americans,
        Native Americans and Hispanics
      Jeffrey M. Humphreys, Selig Center for Economic Growth
 
      Building Trust with the African American Community
      Meet with FDA - update on governmental policies
      Industry Challenges and Getting it Right- featuring GlaxoSmithKline,
        Pfizer, Johnson & Johnson, Whitehall Robins
      Insights into Ethnic consumers for healthcare products and services,
        attitudes towards treatment, value systems, language preferences,
        messaging, immigrant behavior, role of communities ... by exerts in the
        African American, Hispanic and Asian markets
      How TUMS was launched to the Hispanic market- Case Study
      Understanding concerns of Breast Cancer among African American women
        Robert C Like, M.D., M.S., UMDNJ-Robert Wood Johnson Medical School
      Strategies to Encourage Hormone Replacement among Minority Women
        Michael A. Thomas, M.D., University of Cincinnati.
      Mega Social Marketing Effort- Case Study of the ONDCP
      Avandia's new trail - Hispanic marketing initiatives
      Pfizer's inroads into Hispanic direct marketing
      Grassroots marketing and strategic development of patient/pharmaceutical
        collaborations -Agouron case study and more
      How multicultural marketing has paid off for AT&T, General Motors and
        other categories and brands
 
     Contact Rupa Ranganathan at rranganathan@srinstitute.com or call
 1-888-666-8514
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X38487412
 
 

SOURCE Strategic Research Institute
    NEW YORK, April 23 /PRNewswire Interactive News Release/ -- Strategic
 Research Institute New York announces cutting-edge conference designed to help
 pharmaceutical marketers meet the unmet demand in treatment and healthcare
 information for major disease categories like cancer, heart disease, diabetes,
 HIV/AIDS and women's health diseases that disproportionately affect several
 ethnic groups including African Americans, Hispanics and Asian Americans. The
 conference will bring together pharmaceutical marketers and multicultural
 marketing/advertising/pr experts and discuss various strategies, tools and
 techniques to reach out to these rising segments of the population. For more
 information contact rranganathan@srinstitute.com or visit
 http://www.srinstitute.com/cm50
 
      Topics covered will include:
      Buying Power of African Americans, Asian Americans,
        Native Americans and Hispanics
      Jeffrey M. Humphreys, Selig Center for Economic Growth
 
      Building Trust with the African American Community
      Meet with FDA - update on governmental policies
      Industry Challenges and Getting it Right- featuring GlaxoSmithKline,
        Pfizer, Johnson & Johnson, Whitehall Robins
      Insights into Ethnic consumers for healthcare products and services,
        attitudes towards treatment, value systems, language preferences,
        messaging, immigrant behavior, role of communities ... by exerts in the
        African American, Hispanic and Asian markets
      How TUMS was launched to the Hispanic market- Case Study
      Understanding concerns of Breast Cancer among African American women
        Robert C Like, M.D., M.S., UMDNJ-Robert Wood Johnson Medical School
      Strategies to Encourage Hormone Replacement among Minority Women
        Michael A. Thomas, M.D., University of Cincinnati.
      Mega Social Marketing Effort- Case Study of the ONDCP
      Avandia's new trail - Hispanic marketing initiatives
      Pfizer's inroads into Hispanic direct marketing
      Grassroots marketing and strategic development of patient/pharmaceutical
        collaborations -Agouron case study and more
      How multicultural marketing has paid off for AT&T, General Motors and
        other categories and brands
 
     Contact Rupa Ranganathan at rranganathan@srinstitute.com or call
 1-888-666-8514
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X38487412
 
 SOURCE  Strategic Research Institute