BIRMINGHAM, Ala., Aug. 28, 2017 /PRNewswire/ -- Fenwick Brands, Inc. ("Fenwick"), a Consumer Packaged Goods investor and operator, is pleased to announce the firm's investment in HannahMax™ Cookie Chips ("Cookie Chips"), a premium ingredient brand of thin, delicious bite-sized snacking cookies. With this investment, Fenwick is partnering with existing investors, the founders and management to support the brand's continued growth and expansion.
Developed by acclaimed pastry chef Joanne Adirim in 2012, Cookie Chips is an authentic brand that has captivated consumer's taste buds with its superior taste profile. Cookie Chips has established itself by overdelivering on consumer's expectations for a delicious, high-quality snacking experience made with premium ingredients.
"We evaluate a lot of emerging snacking brands, but Cookie Chips stands alone as a highly-addictive product that has universal snacking appeal," said Melissa Baker, President & CEO of Fenwick. "Backing a brand with great fanfare and flavor fits well within our expertise, and we look forward to partnering with a best-in-class team as we scale the business."
About Cookie Chips
Launched in 2012 by accomplished pastry chef and Mom, Joanne Adirim, Cookie Chips makes thin, crunchy, delicious snackable cookies. Cookie Chips are made from simple, premium, non-GMO ingredients including real butter and cage-free eggs, and contain no artificial flavors, sweeteners, coloring, preservatives or trans-fats. Products are currently sold in leading conventional and natural grocery stores across the United States and Canada, with plans to significantly expand distribution in the years to come. To learn more, visit www.cookiechips.com
About Fenwick Brands
Fenwick Brands is a Consumer Packaged Goods investor and operator that provides growth capital paired with industry Expertise Equity™ to create brand value. The Fenwick team has extensive marketing, operating and management experience in the Consumer Packaged Goods Industry. Fenwick invests active capital in brands at an inflection point that, beyond capital, need a combination of strategic and operational expertise to deliver maximum shareholder value. To learn more, visit www.fenwickbrands.com
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SOURCE Fenwick Brands