Festival-Goers to Show Their True Grits During 'Roll In The Quaker Instant Grits' Contest

Quaker Oats to Introduce New Cheese Lovers' Variety Pack Flavors



Apr 16, 2001, 01:00 ET from The Quaker Oats Company

    ST. GEORGE, S.C., April 16 /PRNewswire/ -- Grits-lovers have a chance to
 get "gritty" April 20-22 at the annual World's Grits Festival in St. George,
 S.C.   During the "Roll in the Quaker Instant Grits" contest, participants can
 dive into a pool of grits and slosh around for 10 seconds.  The winner, with
 the greatest weight of grits adhering to their body, wins $200.  Quaker, a
 sponsor of the festival, is also re-introducing the Cheese Lovers' Variety
 Pack, which will now include three cheese varieties of grits, to enthusiasts
 at the festival.
     "The World Grits Festival allows grits lovers to not only roll in the
 grits, but to sample many great varieties of Quaker Instant Grits," said Marc
 Aneed, assistant marketing manager for Quaker Regional Grains.  "This year we
 will be highlighting the Cheese Lovers' Variety Pack and its new flavors:
 Three Cheese and Cheddar Cheese Blend, which are smooth, creamy and very
 cheesy!"
     For 16 years, St. George, the self-proclaimed Grits Capital of the World,
 has attracted thousands of visitors for its festival.  The "Roll in the Quaker
 Instant Grits" contest is the main attraction, along with a lot of grits
 consumption, music, rides, games and activities.
     The kids' roll kicks off the contest at 1 p.m. on Saturday, April 20, and
 the adult roll begins at 1 p.m. on Sunday.   Throughout the weekend, festival
 visitors can register to win Quaker Instant Grits T-shirts, receive free
 samples of Quaker Instant Grits and taste the new cheese grits varieties.  The
 "Grits Sisters" will also distribute Cheddar Cheese Blend samples from their
 float during the parade. The festival is located in St. George, S.C., on
 Highway 15 just off I-26, between Charleston and Columbia.  Festival hours are
 noon to midnight on Friday, April 20; 9 a.m. to midnight on Saturday, April
 21; and noon to 5 p.m. on Sunday, April 22.
     The Quaker Oats Company, headquartered in Chicago, is an international
 marketer and manufacturer of grain-based foods and Gatorade(R) thirst
 quencher.  Its major food brands include: Quaker(R), Cap'n Crunch(R) and
 Life(R) cereals, Rice-A-Roni(R) and Near East(R) side dishes, Quaker(R) rice
 cakes and Fruit and Oatmeal bars and Aunt Jemima(R) mixes and syrups.   For
 more information on Quaker Instant Grits, visit www.quakergrits.com .
 
 

SOURCE The Quaker Oats Company
    ST. GEORGE, S.C., April 16 /PRNewswire/ -- Grits-lovers have a chance to
 get "gritty" April 20-22 at the annual World's Grits Festival in St. George,
 S.C.   During the "Roll in the Quaker Instant Grits" contest, participants can
 dive into a pool of grits and slosh around for 10 seconds.  The winner, with
 the greatest weight of grits adhering to their body, wins $200.  Quaker, a
 sponsor of the festival, is also re-introducing the Cheese Lovers' Variety
 Pack, which will now include three cheese varieties of grits, to enthusiasts
 at the festival.
     "The World Grits Festival allows grits lovers to not only roll in the
 grits, but to sample many great varieties of Quaker Instant Grits," said Marc
 Aneed, assistant marketing manager for Quaker Regional Grains.  "This year we
 will be highlighting the Cheese Lovers' Variety Pack and its new flavors:
 Three Cheese and Cheddar Cheese Blend, which are smooth, creamy and very
 cheesy!"
     For 16 years, St. George, the self-proclaimed Grits Capital of the World,
 has attracted thousands of visitors for its festival.  The "Roll in the Quaker
 Instant Grits" contest is the main attraction, along with a lot of grits
 consumption, music, rides, games and activities.
     The kids' roll kicks off the contest at 1 p.m. on Saturday, April 20, and
 the adult roll begins at 1 p.m. on Sunday.   Throughout the weekend, festival
 visitors can register to win Quaker Instant Grits T-shirts, receive free
 samples of Quaker Instant Grits and taste the new cheese grits varieties.  The
 "Grits Sisters" will also distribute Cheddar Cheese Blend samples from their
 float during the parade. The festival is located in St. George, S.C., on
 Highway 15 just off I-26, between Charleston and Columbia.  Festival hours are
 noon to midnight on Friday, April 20; 9 a.m. to midnight on Saturday, April
 21; and noon to 5 p.m. on Sunday, April 22.
     The Quaker Oats Company, headquartered in Chicago, is an international
 marketer and manufacturer of grain-based foods and Gatorade(R) thirst
 quencher.  Its major food brands include: Quaker(R), Cap'n Crunch(R) and
 Life(R) cereals, Rice-A-Roni(R) and Near East(R) side dishes, Quaker(R) rice
 cakes and Fruit and Oatmeal bars and Aunt Jemima(R) mixes and syrups.   For
 more information on Quaker Instant Grits, visit www.quakergrits.com .
 
 SOURCE  The Quaker Oats Company