FAYETTEVILLE, Ark., Aug. 4, 2015 /PRNewswire/ -- Field Agent®, the leader in mobile market research and audits, announced today a newly redesigned job-building program to give small- and medium-sized businesses greater access to fast, affordable consumer insights and business information. Through the Field Agent mobile app, the company combines mobile technology and crowdsourcing to equip companies of all sizes with location-based information and consumer insights from practically anywhere in the country.
With more than five years of gathering best-in-class quality information and insights for Fortune 500 companies, Field Agent has made it easier for clients to access their online portal and its panel of more than half a million consumers. Now even small and mid-size businesses are able to afford and conduct market research, an increasingly essential part of business success in the 21st Century. Market research allows companies to understand their customers, mystery shop stores, test new products, gather feedback and make more educated business decisions.
Functional and affordable, the Field Agent DIY tool is poised to become the newest indispensable tool for small businesses, making market research accessible to managers in much the same way Quickbooks made accounting accessible. The DIY platform allows small business owners, who may have limited or no experience gathering business information and insights, to build their own surveys as well as monitor the results.
"By taking advantage of Field Agent's expansive Agent base (consumers who have downloaded the app) small and medium-sized business owners and agencies are now able to gather data that only large companies were able to access, perhaps because of the cost," said Rick West, CEO and Co-Founder of Field Agent. "With our comprehensive dashboard and utilizing the system we have in place, smaller companies are able gather insights on their own that are cost-effective and practical."
With Field Agent's Do-It-Yourself platform, business owners will have access to:
- An online dashboard accessible from any internet-connected device, 24/7
- Real-time data results of live projects
- Project support with how-to video tutorials, easy-start job templates, email support and FAQs
- Comprehensive reporting on data
- Education on best practices in market research
- Access to nearly 600,000 Agents to complete jobs and gather real-time data
Click here for more information on Field Agent's Do-It-Yourself Audit and Research Tool.
About Field Agent: Headquartered in Fayetteville, Arkansas, Field Agent has changed the way the world collects business information and insights. The mobile market research company uses crowdsourcing data via smart devices from everyday consumers. Follow Field Agent on LinkedIn and Twitter. For more information on consumer surveys and mobile research please visit our blog.
Shauna Vo Pulayya
Field Agent Inc.
SOURCE Field Agent