ROCHESTER, N.Y., Nov. 1, 2016 /PRNewswire/ -- Today, Fifty50 Foods, whose products are made especially for people with diabetes, unveils a new website and online shopping portal to coincide with National Diabetes Month, and to remind consumers of its 27 years donating 50% of its profits to diabetes research. To date, over $13 million has been donated to research through 2015.
"We are so proud to re-launch our new e-commerce marketplace during National Diabetes Month, and look forward to connecting our consumers to more effective ways of purchasing their favorite foods," said, Fifty50 Foods Vice President of Sales and Marketing, Julie Frost. "We also hope that our mission of funding diabetes research remains front and center during this time. Although healthcare has come a long way in terms of diabetes treatment and management, there is still a need to invest in research that will one day find a cure for more than 20 million Americans currently living with the disease.1"
The brand's foods are developed based on the Glycemic Index (GI), which measures how fast a carbohydrate in a particular food is converted to glucose and enters the bloodstream. This approach has helped the company innovate and broaden its consumer appeal, as well as increase its contributions to diabetes research.
Fifty50 Foods' Low Glycemic products are unique because they do not include ingredients that rapidly raise blood sugar levels. In fact, all 23 of Fifty50 Foods are clinically certified with a Low GI value, and carefully crafted to ensure that carbohydrates are digested slowly and efficiently, reducing the likelihood of a "spike" or sudden surge in blood glucose levels.
Fifty50 Foods maintains momentum during National Diabetes Month by hosting a joint Twitter Party with leading social media influencer network, @SocialMoms. The goal of the online party is to spread the word about Fifty50 Foods' mission and the benefit of its Low Glycemic foods, and create awareness of diabetes. Anyone can participate in the #Fifty50Foods4Diabetes Twitter discussion taking place on November 15 at 7:00 pm EST.
About Fifty50 Foods:
Fifty50 Foods was started in 1989 by three people, with three foods made especially for individuals with diabetes. One had diabetes, one was a diabetes educator, and one was a volunteer raising money for diabetes research. As a team, they shared a dream to create foods for people with diabetes that tasted great, and also helped to manage blood glucose levels.
Today, Fifty50 Foods has a line of 23 Low Glycemic products that are perfect for anyone managing blood sugar levels. Products include peanut butters, fruit spreads, whole-grain oatmeal, maple syrup, pie crust, chocolate bars, chocolate and vanilla crème filled wafers, a selection of cookies and hard candies. Through the sale of these foods, Fifty50 Foods actively seeks to find a cure for diabetes by donating 50% of all of its profits to diabetes research, and since 1991, they have contributed over $13.6 million towards diabetes research.
1 Reference: CDC - 2014 National Diabetes Statistics Report
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SOURCE Fifty50 Foods