Filter Media's Interactive Television Application to be Used by Chyron Corporation to Showcase New ITV Graphics Tool

Apr 17, 2001, 01:00 ET from Filter Media LLC

    NEW YORK, April 17 /PRNewswire/ -- Filter Media LLC, a convergent media
 consultancy based in New York City, announced today that it has created a new
 interactive television (ITV) application that will be used by Chyron
 Corporation, a leader in the development of broadcast technology, to
 demonstrate the functionality of Chyron's Lyric ITV tool.  The application,
 which is called "Press Pass," will be used in a new tool demonstration that
 Chyron plans to unveil next week at the National Association of Broadcasters
 convention in Las Vegas.
     The Press Pass application provides interactive and rich graphic overlays
 designed to enhance entertainment programming, and provide editorial and
 background information during movie reviews and promotional segments.   The
 Press Pass can be updated on the fly, which is an important consideration in
 keeping ITV content fresh and relevant to multiple segments.
     "When we needed content with which to demonstrate our new ITV graphics
 tool we turned to Filter because they have experience in working with live
 interactive television and they understand visual story-telling," said Bill
 Hendler, Vice President of Chyron Interactive.  "Filter has created a
 cutting-edge ITV application that is well-suited to demonstrating Lyric's
 unique features."
     "We worked with Chyron to develop a concept that was entertaining as well
 as unique in its usability and style across a variety of ITV platforms.
 Interactivity shouldn't just complement the content, it should become
 content," said Ilario Pantano, Managing Director of Filter Media. "The
 challenge wasn't only to create an engaging experience for the consumer, but
 to market to the professional broadcast community as well.  The "wow" factor
 isn't enough, it has to work."
 
     ABOUT FILTER MEDIA LLC
     Filter Media's converged media experts provide consulting services that
 help clients understand the opportunities and challenges of enhanced
 television, and create and implement effective business strategies.  Its
 clients include content creators and distributors, technology companies,
 advertising agencies and individual advertisers.  For more information about
 Filter Media call 212.995.1011 or visit http://www.filter.tv.
 
     ABOUT LYRIC ITV
     Lyric ITV allows broadcasters and networks to easily maintain a consistent
 look and feel between  television and ITV graphics.  Existing graphics can be
 repurposed as ITV content using familiar  television centric tools.  Lyric
 ITV's rich  Interactive Television feature set includes support for HTML,
 JavaScript, XML, ATVEF Transports A and B, and more.
 
     ABOUT CHYRON INTERACTIVE TV
     Serving the television and broadcast industry for three decades, Chyron
 Corporation (NYSE:   CHY) has established itself as a leading innovator in the
 development of broadcast technology for the creation of on-air graphics,
 dynamic information delivery, content management and distribution.  Our
 customer list includes most major broadcast and cable organizations worldwide.
 Chyron's Interactive Division specializes in converging traditional television
 production with Interactive TV and the Internet.  The Company is uniquely
 situated to offer intuitive, robust solutions to broadcasters and program
 originators looking to add interactivity to content, ranging from live events
 to post production.
 
     For more information about Chyron Interactive, please visit the Company
 website at http://www.chyronitv.com or email itv.com
 
 

SOURCE Filter Media LLC
    NEW YORK, April 17 /PRNewswire/ -- Filter Media LLC, a convergent media
 consultancy based in New York City, announced today that it has created a new
 interactive television (ITV) application that will be used by Chyron
 Corporation, a leader in the development of broadcast technology, to
 demonstrate the functionality of Chyron's Lyric ITV tool.  The application,
 which is called "Press Pass," will be used in a new tool demonstration that
 Chyron plans to unveil next week at the National Association of Broadcasters
 convention in Las Vegas.
     The Press Pass application provides interactive and rich graphic overlays
 designed to enhance entertainment programming, and provide editorial and
 background information during movie reviews and promotional segments.   The
 Press Pass can be updated on the fly, which is an important consideration in
 keeping ITV content fresh and relevant to multiple segments.
     "When we needed content with which to demonstrate our new ITV graphics
 tool we turned to Filter because they have experience in working with live
 interactive television and they understand visual story-telling," said Bill
 Hendler, Vice President of Chyron Interactive.  "Filter has created a
 cutting-edge ITV application that is well-suited to demonstrating Lyric's
 unique features."
     "We worked with Chyron to develop a concept that was entertaining as well
 as unique in its usability and style across a variety of ITV platforms.
 Interactivity shouldn't just complement the content, it should become
 content," said Ilario Pantano, Managing Director of Filter Media. "The
 challenge wasn't only to create an engaging experience for the consumer, but
 to market to the professional broadcast community as well.  The "wow" factor
 isn't enough, it has to work."
 
     ABOUT FILTER MEDIA LLC
     Filter Media's converged media experts provide consulting services that
 help clients understand the opportunities and challenges of enhanced
 television, and create and implement effective business strategies.  Its
 clients include content creators and distributors, technology companies,
 advertising agencies and individual advertisers.  For more information about
 Filter Media call 212.995.1011 or visit http://www.filter.tv.
 
     ABOUT LYRIC ITV
     Lyric ITV allows broadcasters and networks to easily maintain a consistent
 look and feel between  television and ITV graphics.  Existing graphics can be
 repurposed as ITV content using familiar  television centric tools.  Lyric
 ITV's rich  Interactive Television feature set includes support for HTML,
 JavaScript, XML, ATVEF Transports A and B, and more.
 
     ABOUT CHYRON INTERACTIVE TV
     Serving the television and broadcast industry for three decades, Chyron
 Corporation (NYSE:   CHY) has established itself as a leading innovator in the
 development of broadcast technology for the creation of on-air graphics,
 dynamic information delivery, content management and distribution.  Our
 customer list includes most major broadcast and cable organizations worldwide.
 Chyron's Interactive Division specializes in converging traditional television
 production with Interactive TV and the Internet.  The Company is uniquely
 situated to offer intuitive, robust solutions to broadcasters and program
 originators looking to add interactivity to content, ranging from live events
 to post production.
 
     For more information about Chyron Interactive, please visit the Company
 website at http://www.chyronitv.com or email itv.com
 
 SOURCE  Filter Media LLC