Financial Practicality vs. Risk: The Battle of the Sexes Continues

Survey Indicates Women Are Smart, Savvy and Striving for Financial Prowess



Apr 03, 2001, 01:00 ET from Microsoft Corp.

    REDMOND, Wash., April 3 /PRNewswire/ -- Women are bargain hunters, men are
 risk takers. Sound familiar? A recent Yankelovich survey* sponsored by
 Microsoft(R) Money and Perseus Publishing indicates that when it comes to
 personal finances, men and women truly are from different planets.
     (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
     Survey results reveal that men and women have similar life priorities and
 financial goals, but the means by which they achieve these goals differ
 greatly. A majority of both men and women (85 percent) cited "family" and
 "love/relationships" as their top two priorities in life. However, when asked
 about achieving financial goals, men's and women's money styles differed
 significantly:  More women than men describe themselves as "bargain hunters"
 while more men than women describe themselves, in terms of money style, as
 "risk takers." These results suggest that women set out to reach financial
 goals through practical methodologies, while men are more inclined to invest
 and take their chances in the hopes of hitting it big.
     "It's no surprise that men and women view their finances differently,"
 said Jennifer Openshaw, financial expert and author of the upcoming book,
 "What's Your 'Net Worth?: Click Your Way to Wealth" (available in May from
 Perseus Publishing). "Women are faced with unique challenges when it comes to
 money. Women live longer, earn less pay and often receive no pension. It is
 important for women to know there are practical, affordable, easy-to-use tools
 available that can help them pinpoint and achieve their short- and long-term
 financial goals and priorities.
     "Personal finance software, such as Microsoft Money, and tools on the
 Internet, such as the MSN(R) MoneyCentral(TM) online financial service, can
 help women manage debt, control costs, save for retirement, track investments
 and build a personalized financial plan."
     According to the Yankelovich survey, financial concerns also vary between
 genders, with women putting retirement and debt at the top of their list. A
 greater number of men ranked their concern about investing as "high," while
 more women cited "making it through the week." The survey also indicated that
 only 21 percent of respondents consulted their spouse or partner about their
 finances and investments. Slightly more women, 23 percent, said they would
 seek advice from their spouse, with only 18 percent of men saying they would
 do so. In fact, men were more likely to go to their friends than their spouse
 for financial advice.
 
     Free "Realize Your Potential" Seminar Series
     In light of these gender differences, Microsoft Money, in conjunction with
 the Women's Financial Network at Siebert, is sponsoring a series of free
 seminars titled "Realize Your Potential: Wealth-Building Strategies for
 Women." Presented by Openshaw, nationally recognized media commentator and
 founder of WFN Women's Financial Network Inc., the seminars will be conducted
 April 16-27, in the New York, Chicago, Miami, Los Angeles and Silicon Valley
 areas. Openshaw will offer strategies on how women can take control of their
 financial situation though discussion of the following topics:  personal net
 worth, debt, budgeting, saving, taxes and inflation, and investing and
 retirement. The seminars are designed for women interested in advancing their
 skills as the CFO of their own financial empire. Women can register for a
 seminar by visiting http://www.womencentral.msn.com/homelife/ or calling
 877-988-6946.
 
     About WFN at Siebert
     Women's Financial Network at Siebert is a pioneering financial institution
 created for women, by women. Led by CEO Muriel Siebert, the first woman to own
 a seat on the New York Stock Exchange, WFN offers more than 9,000 mutual
 funds, stocks, bonds and IRAs. WFN at Siebert's award-winning products,
 customer service, small-business center and robust networking community are
 tailored to the needs of savvy women investors.
 
     About Perseus Publishing
     Perseus Publishing, a member of the Perseus Books Group, publishes books
 in the fields of business, science, health, parenting, psychology and general
 nonfiction. Located in Cambridge, Mass., the company brings readers some of
 the most stimulating and important books being published today.
 
     About Yankelovich Partners
     Yankelovich Partners is a premier international public opinion and
 marketing research firm headquartered in Norwalk, Conn. Interviews for the
 study mentioned herein were conducted among a regionally representative sample
 of 1,034 U.S. adults ages 18 or older, by telephone, between March 8 and
 March 11. The margin of error is +/- 3.0 percent.
 
     About Microsoft
     Founded in 1975, Microsoft Corp. (Nasdaq: MSFT) is the worldwide leader in
 software, services and Internet technologies for personal and business
 computing. The company offers a wide range of products and services designed
 to empower people through great software -- any time, any place and on any
 device.
 
     * Survey: "A Study about Money," March 13, 2001, by Yankelovich Partners
 Inc., 1,034 Americans surveyed between March 8 and 11, 2001.
     NOTE:  Microsoft, MSN and MoneyCentral are either registered trademarks or
 trademarks of Microsoft Corp. in the United States and/or other countries.
 The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.
 
 

SOURCE Microsoft Corp.
    REDMOND, Wash., April 3 /PRNewswire/ -- Women are bargain hunters, men are
 risk takers. Sound familiar? A recent Yankelovich survey* sponsored by
 Microsoft(R) Money and Perseus Publishing indicates that when it comes to
 personal finances, men and women truly are from different planets.
     (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
     Survey results reveal that men and women have similar life priorities and
 financial goals, but the means by which they achieve these goals differ
 greatly. A majority of both men and women (85 percent) cited "family" and
 "love/relationships" as their top two priorities in life. However, when asked
 about achieving financial goals, men's and women's money styles differed
 significantly:  More women than men describe themselves as "bargain hunters"
 while more men than women describe themselves, in terms of money style, as
 "risk takers." These results suggest that women set out to reach financial
 goals through practical methodologies, while men are more inclined to invest
 and take their chances in the hopes of hitting it big.
     "It's no surprise that men and women view their finances differently,"
 said Jennifer Openshaw, financial expert and author of the upcoming book,
 "What's Your 'Net Worth?: Click Your Way to Wealth" (available in May from
 Perseus Publishing). "Women are faced with unique challenges when it comes to
 money. Women live longer, earn less pay and often receive no pension. It is
 important for women to know there are practical, affordable, easy-to-use tools
 available that can help them pinpoint and achieve their short- and long-term
 financial goals and priorities.
     "Personal finance software, such as Microsoft Money, and tools on the
 Internet, such as the MSN(R) MoneyCentral(TM) online financial service, can
 help women manage debt, control costs, save for retirement, track investments
 and build a personalized financial plan."
     According to the Yankelovich survey, financial concerns also vary between
 genders, with women putting retirement and debt at the top of their list. A
 greater number of men ranked their concern about investing as "high," while
 more women cited "making it through the week." The survey also indicated that
 only 21 percent of respondents consulted their spouse or partner about their
 finances and investments. Slightly more women, 23 percent, said they would
 seek advice from their spouse, with only 18 percent of men saying they would
 do so. In fact, men were more likely to go to their friends than their spouse
 for financial advice.
 
     Free "Realize Your Potential" Seminar Series
     In light of these gender differences, Microsoft Money, in conjunction with
 the Women's Financial Network at Siebert, is sponsoring a series of free
 seminars titled "Realize Your Potential: Wealth-Building Strategies for
 Women." Presented by Openshaw, nationally recognized media commentator and
 founder of WFN Women's Financial Network Inc., the seminars will be conducted
 April 16-27, in the New York, Chicago, Miami, Los Angeles and Silicon Valley
 areas. Openshaw will offer strategies on how women can take control of their
 financial situation though discussion of the following topics:  personal net
 worth, debt, budgeting, saving, taxes and inflation, and investing and
 retirement. The seminars are designed for women interested in advancing their
 skills as the CFO of their own financial empire. Women can register for a
 seminar by visiting http://www.womencentral.msn.com/homelife/ or calling
 877-988-6946.
 
     About WFN at Siebert
     Women's Financial Network at Siebert is a pioneering financial institution
 created for women, by women. Led by CEO Muriel Siebert, the first woman to own
 a seat on the New York Stock Exchange, WFN offers more than 9,000 mutual
 funds, stocks, bonds and IRAs. WFN at Siebert's award-winning products,
 customer service, small-business center and robust networking community are
 tailored to the needs of savvy women investors.
 
     About Perseus Publishing
     Perseus Publishing, a member of the Perseus Books Group, publishes books
 in the fields of business, science, health, parenting, psychology and general
 nonfiction. Located in Cambridge, Mass., the company brings readers some of
 the most stimulating and important books being published today.
 
     About Yankelovich Partners
     Yankelovich Partners is a premier international public opinion and
 marketing research firm headquartered in Norwalk, Conn. Interviews for the
 study mentioned herein were conducted among a regionally representative sample
 of 1,034 U.S. adults ages 18 or older, by telephone, between March 8 and
 March 11. The margin of error is +/- 3.0 percent.
 
     About Microsoft
     Founded in 1975, Microsoft Corp. (Nasdaq: MSFT) is the worldwide leader in
 software, services and Internet technologies for personal and business
 computing. The company offers a wide range of products and services designed
 to empower people through great software -- any time, any place and on any
 device.
 
     * Survey: "A Study about Money," March 13, 2001, by Yankelovich Partners
 Inc., 1,034 Americans surveyed between March 8 and 11, 2001.
     NOTE:  Microsoft, MSN and MoneyCentral are either registered trademarks or
 trademarks of Microsoft Corp. in the United States and/or other countries.
 The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.
 
 SOURCE  Microsoft Corp.

RELATED LINKS

http://www.microsoft.com