Find Yourself in Bridget Jones; Miramax Creates PhotoMosaic of Bridget Jones Composed of Fans' Images

Apr 18, 2001, 01:00 ET from Miramax Films

    NEW YORK, April 18 /PRNewswire/ -- Fans of Bridget Jones, the
 self-improvement-obsessed, inner-poise-seeking, hopelessly single heroine of
 Helen Fielding's best-selling novel and the new Miramax movie, "Bridget
 Jones's Diary," have taken part in a first-of-its-kind online promotion.
     Visitors have submitted thousands of photos of themselves to the official
 site, bridgetjonesdiary.msn.com.  A selection of these photos have been
 combined to form an online image, called a PhotoMosaic, of Renee Zellweger as
 Bridget Jones.  Starting Friday, April 20, 2001, fans will be able to visit
 the PhotoMosaic on the official site, and search for their photo to literally
 find themselves in Bridget.
     "Given the fact that so many people relate to Bridget Jones, we knew the
 PhotoMosaic would be a way of promoting the movie that would really resonate
 with Bridget Jones fans," said Robert Nuell, Miramax New Media Senior Creative
 Director.  "And what better way to honor Bridget's status as 'everywoman' than
 by creating a mosaic made up of images of all of her fans?"
     The film, which opened April 13 and is currently the #1 comedy in the
 country, stars Renee Zellweger as the sometimes hapless but always-optimistic
 Bridget Jones, Hugh Grant as her caddish boss Daniel Cleaver and Colin Firth
 as the hunky Mark Darcy.
     Even those who have never served blue soup to guests, slid down a fire
 pole on national television or shown up at a barbecue in a French maid's
 outfit are visiting the official movie site, to participate in Bridget's
 unique world.  The site features an interactive personality test, exclusive
 clips, singleton coping strategies, coverage of the New York film premiere and
 more.
     The PhotoMosaic event began as part of a sweepstakes in which visitors to
 the site were invited to submit photos of themselves to be eligible to win a
 four-day trip for two to London.  Entries to the PhotoMosaic are now closed,
 but sweepstakes entries for the trip will be accepted until April 27, 2001.
     For contest details and submission guidelines, log on to
 www.bridgetjonesdiary.msn.com.
 
 

SOURCE Miramax Films
    NEW YORK, April 18 /PRNewswire/ -- Fans of Bridget Jones, the
 self-improvement-obsessed, inner-poise-seeking, hopelessly single heroine of
 Helen Fielding's best-selling novel and the new Miramax movie, "Bridget
 Jones's Diary," have taken part in a first-of-its-kind online promotion.
     Visitors have submitted thousands of photos of themselves to the official
 site, bridgetjonesdiary.msn.com.  A selection of these photos have been
 combined to form an online image, called a PhotoMosaic, of Renee Zellweger as
 Bridget Jones.  Starting Friday, April 20, 2001, fans will be able to visit
 the PhotoMosaic on the official site, and search for their photo to literally
 find themselves in Bridget.
     "Given the fact that so many people relate to Bridget Jones, we knew the
 PhotoMosaic would be a way of promoting the movie that would really resonate
 with Bridget Jones fans," said Robert Nuell, Miramax New Media Senior Creative
 Director.  "And what better way to honor Bridget's status as 'everywoman' than
 by creating a mosaic made up of images of all of her fans?"
     The film, which opened April 13 and is currently the #1 comedy in the
 country, stars Renee Zellweger as the sometimes hapless but always-optimistic
 Bridget Jones, Hugh Grant as her caddish boss Daniel Cleaver and Colin Firth
 as the hunky Mark Darcy.
     Even those who have never served blue soup to guests, slid down a fire
 pole on national television or shown up at a barbecue in a French maid's
 outfit are visiting the official movie site, to participate in Bridget's
 unique world.  The site features an interactive personality test, exclusive
 clips, singleton coping strategies, coverage of the New York film premiere and
 more.
     The PhotoMosaic event began as part of a sweepstakes in which visitors to
 the site were invited to submit photos of themselves to be eligible to win a
 four-day trip for two to London.  Entries to the PhotoMosaic are now closed,
 but sweepstakes entries for the trip will be accepted until April 27, 2001.
     For contest details and submission guidelines, log on to
 www.bridgetjonesdiary.msn.com.
 
 SOURCE  Miramax Films