Finding Family Fun in the Kitchen

Joy(R) Kicks Off 'Make Your Kitchen More EnJOYable' Tour;

Reveals Kitchen Survey Results



Oct 18, 2004, 01:00 ET from Joy

    CINCINNATI, Oct. 18 /PRNewswire/ -- The kitchen has long been known as a
 hub of the house, but in this post-September 11 era, it has increasingly
 become the heart of the home.  Joy(R) dishwashing liquid recently commissioned
 the Joy Citrus Scents Collection survey to learn how American women add fun
 and family to their kitchen experiences.
     Whether it's sharing in the preparation, actual cooking or cleaning, moms
 are looking for more family interaction in the kitchen.  Fifty-two percent of
 women in the survey, conducted by Opinion Research Corporation, pointed out
 that what they like most about the kitchen is that it serves as a social
 gathering place for friends and family.
     "It is important to make the most of the kitchen experience," advises
 Lauren Grovemen, author of The I Love to Cook Book and host of PBS' Home
 Cooking with Lauren Groveman.  "With today's busy schedules, you need to
 become a master at finding unique, fun ways to get everyone into and involved
 in the kitchen."
     Groveman will share just how to do that, as she headlines the Joy "Make
 Your Kitchen More EnJOYable" Tour, which begins in New York City on October
 18.  The national tour will feature cooking, cleaning and family involvement
 tips from Groveman and the 1,000 women -- 18 and older -- surveyed.
 
     Three tips offered by respondents include:
      * Make your kitchen your own
      * Share the experience and
      * Hurry up and clean up
 
     Make Your Kitchen Your Own
     A simple way women make cooking and cleaning more pleasant is by
 personalizing their kitchens. Forty-nine percent of respondents said fresh-cut
 flowers can liven up the kitchen, while 46 percent say they feature their
 children's artwork to add a personal touch. A beautiful bowl of assorted
 citrus fruit on their kitchen counter does the trick for 27 percent.  Filling
 the room with a favorite scent is another option.  During the tour, Groveman
 will showcase easy citrus-themed dishes that are not only appealing to the
 taste, but also can spread aromatic citrus flavors throughout the kitchen.
     "Find something that adds to your own kitchen experience," recommends
 Groveman.  "It can be as simple as filling the room with family pictures. Or
 -- for the 75 percent of women who often wash their dishes by hand -- using a
 dishwashing liquid like Joy, which contains natural citrus extracts, can offer
 a refreshing scent to boost your mood and enhance the dishwashing experience."
 
     Share the Experience
     Nearly half of the women (48 percent) think the best way to make the
 kitchen more fun is to involve the entire family -- from prepping, to cooking,
 to cleaning up -- by giving each family member a role. If everyone lends a
 hand, they will gain a greater appreciation for cooking and cleaning and the
 quality time spent in the kitchen.
 
     Hurry up and Clean-up
     To help avoid kitchen messes and ease the burden of after-dinner clean-up,
 women recommended one person clean along the way. Twenty-four percent
 volunteered that cleaning as you go helps with the sometimes difficult task.
     Additionally, according to 14 percent of those surveyed, making clean-up a
 family affair cuts down on time. If dad washes the dishes, children dry them,
 and mom cleans off the table and counter -- clean-up is a snap!
     Most women also agreed that if they had a celebrity in the kitchen, clean
 up would be quicker.  More than one-quarter of respondents thought that if
 Emeril Lagasse cooked for their family they'd be more enthusiastic about
 washing the dishes.  Slightly less women (23 percent) agreed that Brad Pitt's
 body was all the motivation they would need.  Other top celebrity assistants
 included Will Ferrell and Kelly Ripa.
     To jumpstart any kitchen cleaning routine, Joy's new collection, available
 at food, mass and drug retailers, comes in four citrus scents, including:
 Glistening Pink Grapefruit, Twist of Lime, Refreshing Lemon and Mandarin
 Orange Splash.  For more tips on how to make your kitchen more enjoyable or a
 copy of a free  brochure, visit http://www.joydroppy.com .
 
     Survey Methodology
     Conducted by Opinion Research Corporation, the Joy(R) Citrus Scents
 Collection survey polled 1,000 women, 18 and older.
 
     About P&G
     Two billion times a day, P&G brands touch the lives of people around the
 world. The company has one of the strongest portfolios of trusted, quality,
 leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
 Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R),
 Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n
 Easy(R), Head & Shoulders(R), and Wella.  The P&G community consists of about
 110,000 employees working in almost 80 countries worldwide.  Please visit
 http://www.pg.com for the latest news and in-depth information about P&G and
 its brands.
 
 

SOURCE Joy
    CINCINNATI, Oct. 18 /PRNewswire/ -- The kitchen has long been known as a
 hub of the house, but in this post-September 11 era, it has increasingly
 become the heart of the home.  Joy(R) dishwashing liquid recently commissioned
 the Joy Citrus Scents Collection survey to learn how American women add fun
 and family to their kitchen experiences.
     Whether it's sharing in the preparation, actual cooking or cleaning, moms
 are looking for more family interaction in the kitchen.  Fifty-two percent of
 women in the survey, conducted by Opinion Research Corporation, pointed out
 that what they like most about the kitchen is that it serves as a social
 gathering place for friends and family.
     "It is important to make the most of the kitchen experience," advises
 Lauren Grovemen, author of The I Love to Cook Book and host of PBS' Home
 Cooking with Lauren Groveman.  "With today's busy schedules, you need to
 become a master at finding unique, fun ways to get everyone into and involved
 in the kitchen."
     Groveman will share just how to do that, as she headlines the Joy "Make
 Your Kitchen More EnJOYable" Tour, which begins in New York City on October
 18.  The national tour will feature cooking, cleaning and family involvement
 tips from Groveman and the 1,000 women -- 18 and older -- surveyed.
 
     Three tips offered by respondents include:
      * Make your kitchen your own
      * Share the experience and
      * Hurry up and clean up
 
     Make Your Kitchen Your Own
     A simple way women make cooking and cleaning more pleasant is by
 personalizing their kitchens. Forty-nine percent of respondents said fresh-cut
 flowers can liven up the kitchen, while 46 percent say they feature their
 children's artwork to add a personal touch. A beautiful bowl of assorted
 citrus fruit on their kitchen counter does the trick for 27 percent.  Filling
 the room with a favorite scent is another option.  During the tour, Groveman
 will showcase easy citrus-themed dishes that are not only appealing to the
 taste, but also can spread aromatic citrus flavors throughout the kitchen.
     "Find something that adds to your own kitchen experience," recommends
 Groveman.  "It can be as simple as filling the room with family pictures. Or
 -- for the 75 percent of women who often wash their dishes by hand -- using a
 dishwashing liquid like Joy, which contains natural citrus extracts, can offer
 a refreshing scent to boost your mood and enhance the dishwashing experience."
 
     Share the Experience
     Nearly half of the women (48 percent) think the best way to make the
 kitchen more fun is to involve the entire family -- from prepping, to cooking,
 to cleaning up -- by giving each family member a role. If everyone lends a
 hand, they will gain a greater appreciation for cooking and cleaning and the
 quality time spent in the kitchen.
 
     Hurry up and Clean-up
     To help avoid kitchen messes and ease the burden of after-dinner clean-up,
 women recommended one person clean along the way. Twenty-four percent
 volunteered that cleaning as you go helps with the sometimes difficult task.
     Additionally, according to 14 percent of those surveyed, making clean-up a
 family affair cuts down on time. If dad washes the dishes, children dry them,
 and mom cleans off the table and counter -- clean-up is a snap!
     Most women also agreed that if they had a celebrity in the kitchen, clean
 up would be quicker.  More than one-quarter of respondents thought that if
 Emeril Lagasse cooked for their family they'd be more enthusiastic about
 washing the dishes.  Slightly less women (23 percent) agreed that Brad Pitt's
 body was all the motivation they would need.  Other top celebrity assistants
 included Will Ferrell and Kelly Ripa.
     To jumpstart any kitchen cleaning routine, Joy's new collection, available
 at food, mass and drug retailers, comes in four citrus scents, including:
 Glistening Pink Grapefruit, Twist of Lime, Refreshing Lemon and Mandarin
 Orange Splash.  For more tips on how to make your kitchen more enjoyable or a
 copy of a free  brochure, visit http://www.joydroppy.com .
 
     Survey Methodology
     Conducted by Opinion Research Corporation, the Joy(R) Citrus Scents
 Collection survey polled 1,000 women, 18 and older.
 
     About P&G
     Two billion times a day, P&G brands touch the lives of people around the
 world. The company has one of the strongest portfolios of trusted, quality,
 leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
 Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R),
 Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n
 Easy(R), Head & Shoulders(R), and Wella.  The P&G community consists of about
 110,000 employees working in almost 80 countries worldwide.  Please visit
 http://www.pg.com for the latest news and in-depth information about P&G and
 its brands.
 
 SOURCE  Joy