Fingerhut Selects SAS to Help Rebuild Brand

- SAS(R) Customer Intelligence suite will drive profitability -



Oct 20, 2004, 01:00 ET from SAS Institute Inc.

    LAS VEGAS, Oct. 20 /PRNewswire/ -- Eighteen months ago, Fingerhut had no
 employees, no revenue and no customers to its name. Today, the company is well
 on its way to becoming a billion-dollar business.  And SAS, the leader in
 business intelligence, plays a key part in Fingerhut's plans to achieve this
 goal. Fingerhut Direct Marketing has selected the SAS(R) Customer Intelligence
 suite ( http://www.sas.com/solutions/crm/index.html ) to improve customer
 acquisition and cross-sell activities.
     In 2002, after 54 very successful years in business, Fingerhut became the
 casualty of a failed merger and the dot-com bust. In 2003, a group of
 dedicated individuals undertook the mission to revive Fingerhut with just the
 brand name, leftover inventory and some customer lists.
     "The first year was spent laying the foundation by getting the operational
 foundation in place," said Brian Smith, CEO of Fingerhut. "In 2004, our goal
 is to begin to achieve information-based marketing. SAS will help us turn our
 information and data -- on customers, products and operations -- into
 intelligence that will drive the business forward. We expect to see an
 immediate bump in revenue from our improved ability to segment customers and
 cross-sell to them. In fact, we expect sales to increase by 5 to 6 percent
 within 90 days of implementing SAS."
 
     Why SAS?
     "We have a very flexible infrastructure, and we were not willing to
 compromise this. SAS passed the test," said Smith. "We also wanted a vendor
 that would do more than just sell us the software and then leave. We were
 looking for a partner. SAS has a strong track record for staying the course
 and providing domain expertise along with the software. SAS solutions are
 proven. SAS analytics are excellent. It was a clear and logical choice."
     "To achieve so much momentum in 18 months is amazing for any retailer,"
 said Jim Davis, chief marketing officer at SAS. "It's all about speed, and
 Fingerhut is moving very fast. SAS is nimble enough to keep up with all of
 Fingerhut's marketing needs. Our analytics will grow with them. This is an
 information-intensive business, and SAS has the ability to quickly and
 accurately analyze mountains of data. Our customer intelligence suite will
 help Fingerhut target new customers, increase customer spend and improve
 promotional effectiveness."
     Over the next six months Fingerhut will implement SAS Marketing
 Automation, SAS Marketing Optimization and SAS Interaction Management. SAS
 Marketing Automation will help Fingerhut marketers create targeted,
 analytically derived customer segments and then use that information to
 conduct more effective outbound campaigns. As the number of Fingerhut's
 inbound and outbound campaigns escalates, SAS Marketing Optimization will help
 Fingerhut marketers evaluate multiple campaigns simultaneously to determine
 which products should be marketed to individual customers for maximum return.
 SAS Interaction Management will help Fingerhut track customer activity across
 all channels, and then combine this with historical behavior data to predict
 customer behavior. This insight will help Fingerhut know when to intervene
 proactively to sell a new product or prevent a customer from leaving.
     Marketmax was acquired by SAS Institute in October, 2003 allowing SAS and
 Marketmax to build a global footprint for retail intelligence combining the
 merchandising domain expertise of Marketmax and the analytical and financial
 horsepower of SAS, the world's largest privately held software company.
 
     About Fingerhut Direct Marketing
     Fingerhut Direct Marketing Inc. is a direct to the consumer marketing
 company selling a broad selection of merchandise, including electronics,
 housewares, home textiles, jewelry and furniture. Products are marketed
 through catalogs and the Internet to millions of consumers nationwide.
 Fingerhut maintains a proprietary database to provide credit, target offers
 and build lifetime relationships with customers. For more information
 visit http://www.fingerhut.com .
     Today's announcement was made at the BetterManagement LIVE Worldwide
 Business Conference, which addresses critical business management issues from
 around the world. BetterManagement LIVE brings together more than 1,000
 thought leaders from the public and private sector to share insights and
 knowledge. More than 130 speakers in nine focused tracks represent a broad
 spectrum of executives, academics, consultants and financial experts. Learn
 more at http://www.BetterManagement.com/worldwide .
 
     About SAS
     SAS is the market leader in providing a new generation of business
 intelligence software and services that create true enterprise intelligence.
 SAS solutions are used at more than 40,000 sites - including 96 of the top 100
 companies on the FORTUNE Global 500(R) - to develop more profitable
 relationships with customers and suppliers; to enable better, more accurate
 and informed decisions; and to drive organizations forward. SAS is the only
 vendor that completely integrates leading data warehousing, analytics and
 traditional BI applications to create intelligence from massive amounts of
 data. For nearly three decades, SAS has been giving customers around the world
 The Power to Know(R).
 
     SAS and all other SAS Institute Inc. product or service names are
 registered trademarks or trademarks of SAS Institute Inc. in the USA and other
 countries. (R) indicates USA registration. Other brand and product names are
 trademarks of their respective companies.
 
 

SOURCE SAS Institute Inc.
    LAS VEGAS, Oct. 20 /PRNewswire/ -- Eighteen months ago, Fingerhut had no
 employees, no revenue and no customers to its name. Today, the company is well
 on its way to becoming a billion-dollar business.  And SAS, the leader in
 business intelligence, plays a key part in Fingerhut's plans to achieve this
 goal. Fingerhut Direct Marketing has selected the SAS(R) Customer Intelligence
 suite ( http://www.sas.com/solutions/crm/index.html ) to improve customer
 acquisition and cross-sell activities.
     In 2002, after 54 very successful years in business, Fingerhut became the
 casualty of a failed merger and the dot-com bust. In 2003, a group of
 dedicated individuals undertook the mission to revive Fingerhut with just the
 brand name, leftover inventory and some customer lists.
     "The first year was spent laying the foundation by getting the operational
 foundation in place," said Brian Smith, CEO of Fingerhut. "In 2004, our goal
 is to begin to achieve information-based marketing. SAS will help us turn our
 information and data -- on customers, products and operations -- into
 intelligence that will drive the business forward. We expect to see an
 immediate bump in revenue from our improved ability to segment customers and
 cross-sell to them. In fact, we expect sales to increase by 5 to 6 percent
 within 90 days of implementing SAS."
 
     Why SAS?
     "We have a very flexible infrastructure, and we were not willing to
 compromise this. SAS passed the test," said Smith. "We also wanted a vendor
 that would do more than just sell us the software and then leave. We were
 looking for a partner. SAS has a strong track record for staying the course
 and providing domain expertise along with the software. SAS solutions are
 proven. SAS analytics are excellent. It was a clear and logical choice."
     "To achieve so much momentum in 18 months is amazing for any retailer,"
 said Jim Davis, chief marketing officer at SAS. "It's all about speed, and
 Fingerhut is moving very fast. SAS is nimble enough to keep up with all of
 Fingerhut's marketing needs. Our analytics will grow with them. This is an
 information-intensive business, and SAS has the ability to quickly and
 accurately analyze mountains of data. Our customer intelligence suite will
 help Fingerhut target new customers, increase customer spend and improve
 promotional effectiveness."
     Over the next six months Fingerhut will implement SAS Marketing
 Automation, SAS Marketing Optimization and SAS Interaction Management. SAS
 Marketing Automation will help Fingerhut marketers create targeted,
 analytically derived customer segments and then use that information to
 conduct more effective outbound campaigns. As the number of Fingerhut's
 inbound and outbound campaigns escalates, SAS Marketing Optimization will help
 Fingerhut marketers evaluate multiple campaigns simultaneously to determine
 which products should be marketed to individual customers for maximum return.
 SAS Interaction Management will help Fingerhut track customer activity across
 all channels, and then combine this with historical behavior data to predict
 customer behavior. This insight will help Fingerhut know when to intervene
 proactively to sell a new product or prevent a customer from leaving.
     Marketmax was acquired by SAS Institute in October, 2003 allowing SAS and
 Marketmax to build a global footprint for retail intelligence combining the
 merchandising domain expertise of Marketmax and the analytical and financial
 horsepower of SAS, the world's largest privately held software company.
 
     About Fingerhut Direct Marketing
     Fingerhut Direct Marketing Inc. is a direct to the consumer marketing
 company selling a broad selection of merchandise, including electronics,
 housewares, home textiles, jewelry and furniture. Products are marketed
 through catalogs and the Internet to millions of consumers nationwide.
 Fingerhut maintains a proprietary database to provide credit, target offers
 and build lifetime relationships with customers. For more information
 visit http://www.fingerhut.com .
     Today's announcement was made at the BetterManagement LIVE Worldwide
 Business Conference, which addresses critical business management issues from
 around the world. BetterManagement LIVE brings together more than 1,000
 thought leaders from the public and private sector to share insights and
 knowledge. More than 130 speakers in nine focused tracks represent a broad
 spectrum of executives, academics, consultants and financial experts. Learn
 more at http://www.BetterManagement.com/worldwide .
 
     About SAS
     SAS is the market leader in providing a new generation of business
 intelligence software and services that create true enterprise intelligence.
 SAS solutions are used at more than 40,000 sites - including 96 of the top 100
 companies on the FORTUNE Global 500(R) - to develop more profitable
 relationships with customers and suppliers; to enable better, more accurate
 and informed decisions; and to drive organizations forward. SAS is the only
 vendor that completely integrates leading data warehousing, analytics and
 traditional BI applications to create intelligence from massive amounts of
 data. For nearly three decades, SAS has been giving customers around the world
 The Power to Know(R).
 
     SAS and all other SAS Institute Inc. product or service names are
 registered trademarks or trademarks of SAS Institute Inc. in the USA and other
 countries. (R) indicates USA registration. Other brand and product names are
 trademarks of their respective companies.
 
 SOURCE  SAS Institute Inc.