KNOXVILLE, Tenn., Jan. 24, 2018 /PRNewswire/ -- Finworx, the leading software designed to help financial advisors put behavioral finance into action, is announcing the release of Finworx360–a practice management solution that helps advisors better understand their clients' risk preferences and biases to communicate in a way that leads to better outcomes.
Psychological factors, such as attitudes toward uncertainty and volatility, strongly impact an investor's ability to stick with a sound financial plan. Finworx360 uses behavioral finance, investor biases, risk preferences, and persona segmentation to give advisors a deeper understanding of how their clients make investment decisions. The platform helps advisors improve their clients' financial fitness by guiding the Best Next Action for advisors to take in engaging with each client.
"For over a year, our team has been polishing the Behavioral Risk Survey and investor persona approach to understand the growing trends in behavioral biases and to gain more comprehensive insights," says Finworx CEO Jeremy Floyd. "Finworx360 is a result of our research, and it offers a whole new level of focus, simplicity, and accessibility to a broader audience."
Included in Finworx360 are the most popular Finworx features—the Behavioral Risk Survey and reporting, investor persona segmentation, and persona-based communication tips. Advisors start by sharing their unique link to the Behavioral Risk Survey with clients and prospects. Once an individual completes the survey, the software generates a report with details on their biases, risk tolerance, investor persona, and tips for communicating effectively. Advisors simply log into their account on finworx.com to review deep behavioral insights on anyone who uses their link to take the survey.
Interested advisors can learn more or try Finworx360 with a 14-day free trial, available now at finworx.com.
Finworx, a product of Lirio, puts behavioral finance into action to help advisors strengthen their brand, grow their practice, and improve client outcomes through personalization, trust, and thought leadership. Based in Knoxville, Tennessee, Finworx is now available as Finworx360, the Behavioral Risk Survey that segments advisors' contacts into personas based on factors such as risk preferences and behavioral biases and generates persona-based tips for engagement.
For more information, please visit: finworx.com.
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