First Financial Planners, Inc. Increases Productivity and Responsiveness To Clients With Q-Link Technologies' Business Process Automation System

Apr 10, 2001, 01:00 ET from Q-Link Technologies

    TAMPA, Fla., April 10 /PRNewswire/ -- Dan Ashdown, CIO of First Financial
 Planners (FFP), needed to improve the firm's responsiveness to its clients and
 representatives, and to provide them with the best possible financial planning
 services.  He developed a set of goals and objectives that would enable FFP to
 leverage and fully optimize its' existing IT infrastructure to improve
 personnel productivity, decrease errors, and increase responsiveness to their
 representatives.  His plan included the acquisition and deployment of Q-Link
 Technologies' Business Process Management system to facilitate, automate and
 manage the rapid processing of financial transactions, to enable FFP's
 personnel and representatives to fully leverage and exploit the volatile and
 fast moving financial markets.
     Managing and administering financial transactions is very process
 intensive.  The timely handling and completion of each transaction is highly
 dependent on a firm's ability to route and track each and every transaction,
 ensuring that they are sent to the right individuals at the right time.  FFP's
 existing process involved manual intervention and handoffs to route and
 process transactions and requests.  These handoffs often resulted in delays in
 processing transactions due to a variety of reasons.  The Q-Link business
 process management system is enabling FFP to build internal business process
 rules in its closed loop structured system environment, which will facilitate
 the complete automation and the tracking of each process from transaction
 inception to completion.  In addition, FFP will use Q-Link's process metrics
 and comprehensive reporting to determine process cycle times, transaction
 aging, bottlenecks and backlogs, and to implement process changes that will
 continually improve personnel productivity and representative responsiveness.
 This proactive approach will enable FFP to provide their representatives with
 the added value of enhanced service and support.
     The early success of the Q-Link system has motivated Mr. Ashdown to
 identify additional key business processes to automate.  "Q-Link will enable
 FFP to quickly and efficiently automate key business processes, linking our
 people, our processes and systems to form a cohesive disciplined environment
 that is very responsive to the needs and requirements of our representatives
 and our staff.  It will provide us with a real competitive edge in a very
 competitive marketplace," says CIO Ashdown.  Q-Link Technologies President and
 CEO, Steven Horwitz commented, "We are delighted that Q-Link will help FFP to
 further differentiate their products and services, and we look forward to
 continuing to play a role in facilitating their future growth and success."
 
     About First Financial Planners, Inc.
     First Financial Planners, Inc. is one of the largest independent
 Broker/Dealer firms in the U.S.  It was established in 1986, and presently
 consists of over 80,000 customers serviced by 750 field correspondents that
 provide financial planning for families and individuals.  FFP currently has
 over one billion dollars under financial management, and expects to generate
 approximately $100M in revenue for fiscal year 2000.
 
     About Q-Link Technologies
     Q-Link Technologies is the leading provider of Business Process Management
 software.  The Q-Link solution automates manual business processes by unifying
 the people, business rules and systems data of any enterprise or B2B process
 into a single, flexible platform. Q-Link's innovative Process Container
 Architecture(SM) technology, powerful workflow, and Dynamic Execution
 Engine(SM) collectively enable companies to rapidly deploy fully automated
 business processes without writing a single line of programming code.
     Founded in 1997, Q-Link has helped some of the world's most recognized
 companies increase employee productivity, reduce process cycle times, and
 achieve immediate ROI. Q-Link is a privately held company with headquarters in
 Tampa, Florida and is backed by some of the world's leading investment firms
 including Draper Fisher Jurvetson Gotham Ventures and Eyes of Texas Partners.
 Visit Q-Link at www.qlinktech.com .
 
 

SOURCE Q-Link Technologies
    TAMPA, Fla., April 10 /PRNewswire/ -- Dan Ashdown, CIO of First Financial
 Planners (FFP), needed to improve the firm's responsiveness to its clients and
 representatives, and to provide them with the best possible financial planning
 services.  He developed a set of goals and objectives that would enable FFP to
 leverage and fully optimize its' existing IT infrastructure to improve
 personnel productivity, decrease errors, and increase responsiveness to their
 representatives.  His plan included the acquisition and deployment of Q-Link
 Technologies' Business Process Management system to facilitate, automate and
 manage the rapid processing of financial transactions, to enable FFP's
 personnel and representatives to fully leverage and exploit the volatile and
 fast moving financial markets.
     Managing and administering financial transactions is very process
 intensive.  The timely handling and completion of each transaction is highly
 dependent on a firm's ability to route and track each and every transaction,
 ensuring that they are sent to the right individuals at the right time.  FFP's
 existing process involved manual intervention and handoffs to route and
 process transactions and requests.  These handoffs often resulted in delays in
 processing transactions due to a variety of reasons.  The Q-Link business
 process management system is enabling FFP to build internal business process
 rules in its closed loop structured system environment, which will facilitate
 the complete automation and the tracking of each process from transaction
 inception to completion.  In addition, FFP will use Q-Link's process metrics
 and comprehensive reporting to determine process cycle times, transaction
 aging, bottlenecks and backlogs, and to implement process changes that will
 continually improve personnel productivity and representative responsiveness.
 This proactive approach will enable FFP to provide their representatives with
 the added value of enhanced service and support.
     The early success of the Q-Link system has motivated Mr. Ashdown to
 identify additional key business processes to automate.  "Q-Link will enable
 FFP to quickly and efficiently automate key business processes, linking our
 people, our processes and systems to form a cohesive disciplined environment
 that is very responsive to the needs and requirements of our representatives
 and our staff.  It will provide us with a real competitive edge in a very
 competitive marketplace," says CIO Ashdown.  Q-Link Technologies President and
 CEO, Steven Horwitz commented, "We are delighted that Q-Link will help FFP to
 further differentiate their products and services, and we look forward to
 continuing to play a role in facilitating their future growth and success."
 
     About First Financial Planners, Inc.
     First Financial Planners, Inc. is one of the largest independent
 Broker/Dealer firms in the U.S.  It was established in 1986, and presently
 consists of over 80,000 customers serviced by 750 field correspondents that
 provide financial planning for families and individuals.  FFP currently has
 over one billion dollars under financial management, and expects to generate
 approximately $100M in revenue for fiscal year 2000.
 
     About Q-Link Technologies
     Q-Link Technologies is the leading provider of Business Process Management
 software.  The Q-Link solution automates manual business processes by unifying
 the people, business rules and systems data of any enterprise or B2B process
 into a single, flexible platform. Q-Link's innovative Process Container
 Architecture(SM) technology, powerful workflow, and Dynamic Execution
 Engine(SM) collectively enable companies to rapidly deploy fully automated
 business processes without writing a single line of programming code.
     Founded in 1997, Q-Link has helped some of the world's most recognized
 companies increase employee productivity, reduce process cycle times, and
 achieve immediate ROI. Q-Link is a privately held company with headquarters in
 Tampa, Florida and is backed by some of the world's leading investment firms
 including Draper Fisher Jurvetson Gotham Ventures and Eyes of Texas Partners.
 Visit Q-Link at www.qlinktech.com .
 
 SOURCE  Q-Link Technologies