First Lady Sharon Davis Highlights California's Success In The Healthy Families Program

Apr 19, 2001, 01:00 ET from California Department of Health Services

    SACRAMENTO, Calif., April 19 /PRNewswire/ -- California First Lady Sharon
 Davis today announced the enrollment of more than 400,000 children into the
 Healthy Families Program.  This achievement represents an eight-fold increase
 in the program since the beginning of the Davis Administration.
     "This is a proud day for people all over the state who have worked so hard
 to help this program succeed," said Mrs. Davis, who is the Healthy Families
 Program spokesperson.  "This milestone is about more than just the significant
 number of children enrolled, it's about enhancing lives and ensuring that our
 children get the check-ups, shots, medicine and health care they need and
 deserve."
     Since Governor Davis took office, enrollment in the Healthy Families
 Program has increased by more than 350,000 children.  The 400,000th enrolled
 child proves the effectiveness of Healthy Families outreach and the need to
 continue those efforts.
     Also proving the ongoing success of Healthy Families' aggressive education
 and outreach efforts are the nearly one million phone calls that have been
 made to the program's primary toll-free information and referral line
 (1-888-747-1222).
     The Davis Administration has partnered with the California Association of
 Health Plans as well as with local representatives to ensure the enrollment of
 every eligible child into either the Healthy Families or Medi-Cal for Children
 program.  The goal, accomplished through numerous statewide events, is to
 encourage low-income, uninsured families to enroll their children in
 appropriate health coverage programs.
     The Healthy Families Program provides low-cost health insurance to
 children up to age 19 whose families are not eligible for free Medi-Cal
 coverage and who are not covered by an employer-based health insurance plan.
 Healthy Families Program premiums range from $4 to $9 per child per month, to
 a maximum of $27 for all children in a family, depending upon family size,
 income and the health plan selected.  Medi-Cal for Children is free to
 qualifying families who earn less than 100 percent of the federal poverty
 level.
     The Davis Administration has implemented an aggressive outreach campaign
 in ten languages to ensure that eligible families receive the assistance they
 need in applying for the programs.  The outreach program includes nearly
 3,600 community-based organizations and groups that enroll children into the
 Healthy Families Program and Medi-Cal for Children.  Also, more than
 21,000 certified application assistants have been trained to help families
 complete program applications free of charge.
     In January 2001, a new statewide advertising campaign was launched to
 promote Healthy Families and Medi-Cal for Children coverage.  The new ads
 educate eligible families about the availability of low-cost and no-cost
 health coverage programs, appeal to California's culturally diverse population
 and communicate the ease and benefits of applying for such programs.
 Television and radio ads are airing in English and Spanish, print and outdoor
 ads appear in six languages (English, Spanish, Cambodian, Chinese, Korean and
 Vietnamese) and collateral materials were produced in ten languages.
     Governor Davis' 2001-2002 budget proposes $42.2 million for outreach,
 including $6 million to expand partnerships with schools and such affiliated
 programs as Child Nutrition, Healthy Start and Head Start, and another
 $6 million for outreach to be conducted through community-based organizations.
     Mrs. Davis was joined by Grantland Johnson, Secretary of the California
 Health and Human Services Agency; Diana M. Bonta, R.N., Dr.P.H., Director of
 the California Department of Health Services; Walter Zelman, President and
 Chief Executive Officer of the California Association of Health Plans; and
 Sandra Shewry, Executive Director of the Managed Risk Medical Insurance Board
 at today's press conference.
 
 

SOURCE California Department of Health Services
    SACRAMENTO, Calif., April 19 /PRNewswire/ -- California First Lady Sharon
 Davis today announced the enrollment of more than 400,000 children into the
 Healthy Families Program.  This achievement represents an eight-fold increase
 in the program since the beginning of the Davis Administration.
     "This is a proud day for people all over the state who have worked so hard
 to help this program succeed," said Mrs. Davis, who is the Healthy Families
 Program spokesperson.  "This milestone is about more than just the significant
 number of children enrolled, it's about enhancing lives and ensuring that our
 children get the check-ups, shots, medicine and health care they need and
 deserve."
     Since Governor Davis took office, enrollment in the Healthy Families
 Program has increased by more than 350,000 children.  The 400,000th enrolled
 child proves the effectiveness of Healthy Families outreach and the need to
 continue those efforts.
     Also proving the ongoing success of Healthy Families' aggressive education
 and outreach efforts are the nearly one million phone calls that have been
 made to the program's primary toll-free information and referral line
 (1-888-747-1222).
     The Davis Administration has partnered with the California Association of
 Health Plans as well as with local representatives to ensure the enrollment of
 every eligible child into either the Healthy Families or Medi-Cal for Children
 program.  The goal, accomplished through numerous statewide events, is to
 encourage low-income, uninsured families to enroll their children in
 appropriate health coverage programs.
     The Healthy Families Program provides low-cost health insurance to
 children up to age 19 whose families are not eligible for free Medi-Cal
 coverage and who are not covered by an employer-based health insurance plan.
 Healthy Families Program premiums range from $4 to $9 per child per month, to
 a maximum of $27 for all children in a family, depending upon family size,
 income and the health plan selected.  Medi-Cal for Children is free to
 qualifying families who earn less than 100 percent of the federal poverty
 level.
     The Davis Administration has implemented an aggressive outreach campaign
 in ten languages to ensure that eligible families receive the assistance they
 need in applying for the programs.  The outreach program includes nearly
 3,600 community-based organizations and groups that enroll children into the
 Healthy Families Program and Medi-Cal for Children.  Also, more than
 21,000 certified application assistants have been trained to help families
 complete program applications free of charge.
     In January 2001, a new statewide advertising campaign was launched to
 promote Healthy Families and Medi-Cal for Children coverage.  The new ads
 educate eligible families about the availability of low-cost and no-cost
 health coverage programs, appeal to California's culturally diverse population
 and communicate the ease and benefits of applying for such programs.
 Television and radio ads are airing in English and Spanish, print and outdoor
 ads appear in six languages (English, Spanish, Cambodian, Chinese, Korean and
 Vietnamese) and collateral materials were produced in ten languages.
     Governor Davis' 2001-2002 budget proposes $42.2 million for outreach,
 including $6 million to expand partnerships with schools and such affiliated
 programs as Child Nutrition, Healthy Start and Head Start, and another
 $6 million for outreach to be conducted through community-based organizations.
     Mrs. Davis was joined by Grantland Johnson, Secretary of the California
 Health and Human Services Agency; Diana M. Bonta, R.N., Dr.P.H., Director of
 the California Department of Health Services; Walter Zelman, President and
 Chief Executive Officer of the California Association of Health Plans; and
 Sandra Shewry, Executive Director of the Managed Risk Medical Insurance Board
 at today's press conference.
 
 SOURCE  California Department of Health Services