First Pharmacy Listing for Winning Brands - Store Count to Pass 5,000

Canada's London Drugs to Carry Winning Colours Stain Remover

Jun 09, 2010, 15:26 ET from Winning Brands Corporation

LOS ANGELES, June 9 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU),  manufacturer of advanced cleaning solution Winning Colours Stain Remover with HydroLift™ stain removing technology, has been listed for the first time by a pharmacy chain. London Drugs is very well known in Western Canada, where it operates more than 70 large format stores serving 45 million customers per year.   The development today is welcome news for Winning Brands as it positions itself to do business with U.S. drug retailers.  The listing will take the Winning Brands store locator beyond the 5,000 mark once the London Drugs stores are entered upon receipt of inventory, within weeks.

Winning Brands Canadian Sales Manager, Patricia Miles,, explains why the London Drugs listing is significant:  "It's starting to happen that consumers, and retail category managers, are discovering the unsurpassed versatility of Winning Colours Stain Remover.  To be so gentle on skin and still so useful on nasty messes qualifies Winning Colours for a presence in more store types.  It's a big development, and much appreciated, that such a pharmacy icon in Western Canada has joined us.  It gives us more 'touch points' to let consumers make spontaneous purchases while they are already buying other things. It also demonstrates that Winning Colours Stain Remover is at home in the modern pharmacy/drug store environment specifically.  These stores are more sophisticated than ever with increased offerings of problem solving products that are safe for the home and kind to the body.  We should not underestimate the appeal of our extraordinary skin friendliness in this setting.  People who are concerned about their skin are frequent shoppers in pharmacies.  Winning Colours will be very helpful to the growing number of women and men who want to protect their skin, even when they are cleaning.  The Pharmacy/Drug retail sector is huge.  This a great start."

Surpassing the 5,000 store mark is more than a psychological benchmark for Winning Brands.  "Several years ago, when nobody heard of Winning Colours, we set the 5,000 store target as the critical number that could make us self-sustaining and provide a good cashflow platform.  The reason is that this number of stores, with sufficient product velocity, can generate enough business to be highly profitable.  Now we have those stores and will work with them to increase product velocity,"  says Winning Brands CEO, Eric Lehner, adding – "We are also setting our next major goal to 20,000 stores – the momentum is with us now."

ABOUT WINNING BRANDS CORPORATION:  Winning Brands Corporation is a manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover, known as 1000+ in non-English markets.  The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its exceptional skin-friendliness, versatility and economy when used as a diluted multi-cleaner.    U.S. product fans are posting creative and difficult stain scenarios at YouTube in a growing community-   Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd – a wholly owned subsidiary of Winning Brands Corporation.  HydroLift Stain Removing Technology is a trademark of Niagara Mist Marketing Ltd.

Corporate Contact Information:

Winning Brands Canadian Sales Manager, Patricia Miles

(705) 737-4062

Winning Brands Corporation, Office Direct (705) 737-4062,

11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3

Investor Relations:

Paul Knopick (949)707-5365

SOURCE Winning Brands Corporation