Firstwave Announces Plans to Acquire E-Commerce Solution Provider, Optomi, Inc.

Firstwave Adds E-Commerce to Expand Capabilities of Award-Winning CRM Solution



Nov 16, 2000, 00:00 ET from Firstwave Technologies, Inc.

    ATLANTA, Nov. 16 /PRNewswire/ --
 Firstwave Technologies, Inc. (Nasdaq:   FSTW), a leading provider of Internet
 relationship management solutions, announced today plans to acquire Optomi,
 Inc., a pioneer of patent-pending B2B e-commerce solutions.  The acquisition
 will enhance Firstwave's web-powered e-business solutions for the mid-market.
 The terms of the acquisition are undisclosed.  The parties have signed a
 Letter of Intent.  Closing of the transaction is subject to execution of a
 definitive purchase agreement and other customary closing conditions.
     Firstwave's award winning eCRM applications will become the foundation for
 a fully integrated suite of end-to-end products focused on maximum
 optimization of relationship management.  These eCRM applications enable
 organizations to integrate channel communications and optimize customer
 relationships.  Firstwave will deliver marketing, sales and support
 applications, business process optimization tools and the u.Dialog(TM)
 interaction platform in order to create a collaborative network of customers,
 partners and employees.  This unique solution will deliver greater value to
 its customers.
     By providing a product that cuts across all functional domains,
 Firstwave's eCRM suite provides a single, enterprise-wide, unified view for
 the customer delivering the informational infrastructure that companies
 require to build and manage strong relationships.  Use of the Internet, as a
 fully interactive customer channel, will provide users an affordable,
 efficient tool that gives them a  competitive advantage.  The applications are
 offered in either an ASP/Hosted model or may be installed at any customer-
 designated location.
     "The acquisition of Optomi and its technology will enable Firstwave to
 incorporate an eCommerce application into our existing eCRM products," said
 Richard Brock, President and CEO of Firstwave.  "We can expand our company's
 leading position in the ASP market and service the entire enterprise.  As I
 stated in an interview for The Wall Street Transcript on November 13th of this
 year, we are establishing a new generation of product that extends beyond
 conventional CRM.  This acquisition will enable us to maintain our proficiency
 in sales, marketing and support, which are the hallmarks of Customer
 Relationship Management, but also allows us to transcend into the activities
 of the extended enterprise which will include employees, partners and
 prospects."
     "The ability for companies to create networks within the extended
 enterprise and to facilitate collaborative efforts between employees and
 business partners to more effectively win and keep customers is the
 fundamental leverage point within e-business," said Brad Zeitlin, former CEO
 of Optomi and Vice President of Business Development for Firstwave.  "Linking
 the extended enterprise for the purposes of interaction and transactions
 optimizes key business processes which creates competitive advantage through
 reduced costs and increased business performance."
     "The Application Service Provider (ASP) model creates a dramatic departure
 from the conventional software world," said Pete Ferrari, former President of
 Optomi and Vice President of Sales and Marketing for Firstwave.  "We find
 ourselves in an advantageous position as the u.Dialog(TM) application was
 designed specifically for the Web and is already recognized as a second-
 generation CRM solution that will enable customers to have smarter e-business
 infrastructure.  I am confident that our enhanced business solution affords
 exceptional value, unparalleled technology and tremendous vision."
     Mr. Zeitlin and Mr. Ferrari will be assuming Executive Officer's roles
 within Firstwave.  Mr. Zeitlin will become the Vice President of Business
 Development and Mr. Ferrari, Vice President of Sales and Marketing.  Both Mr.
 Zeitlin and Mr. Ferrari will report to Firstwave CEO and President Richard
 Brock.
 
     About Firstwave Technologies
     Firstwave(R) Technologies, Inc., a leading provider of Internet
 relationship management solutions and recognized as having the "Best Internet-
 Based CRM Solution," is based in Atlanta, Georgia with an office located in
 London, England.  Firstwave creates a culture of success and efficiency for
 its customers by continually improving communication and facilitating
 interactions among their employees, customers and partners through the use of
 technology.
     Companies utilizing Firstwave's new u.Dialog(TM) product can increase
 customer satisfaction by providing employees with the critical information
 they need, before they even know they need it.  This allows companies to get,
 keep and grow the right relationships.  Firstwave eRM with u.Dialog helps
 companies accomplish those objectives through the use of a seamlessly
 integrated, 100% web-based suite of applications built on industry-leading
 Microsoft(R), Oracle(R) and Linux technologies.  Firstwave, with over 16 years
 of experience in relationship management, is working with over 20,000
 installed users at 200 companies in more than 20 countries.  Visit the
 Company's web site at www.firstwave.net or call 800-540-6061.
 
     About Optomi, Inc.
     Headquartered in Atlanta, Optomi, Inc. (www.optomi.com ) was founded in
 October 1999.  Powered by Optomi's proprietary, patent-pending, Optomi
 Marketplace technology, the company provides world-class procurement and
 marketplace solutions to growing businesses.  Optomi's eCommerce platform
 enables business buyers to more effectively decrease overall transaction costs
 and increase profitability.
 
     NOTE: Except for historical information contained herein, the matters set
 forth in this news release are forward-looking statements.  The Company noted
 that the forward-looking statements set forth above involve a number of
 risks and uncertainties that could cause actual results to differ materially
 from any such statement, such as potential fluctuations in the quarterly
 results due to market demand, competition, technological developments, and the
 size, timing, and contractual terms of orders, and also the risks and
 uncertainties discussed in the Company's Registration Statement filed with
 the Securities and Exchange Commission on July 21, 1999, under the caption
 "Risk Factors," which discussion is incorporated herein by this reference.
 
 

SOURCE Firstwave Technologies, Inc.
    ATLANTA, Nov. 16 /PRNewswire/ --
 Firstwave Technologies, Inc. (Nasdaq:   FSTW), a leading provider of Internet
 relationship management solutions, announced today plans to acquire Optomi,
 Inc., a pioneer of patent-pending B2B e-commerce solutions.  The acquisition
 will enhance Firstwave's web-powered e-business solutions for the mid-market.
 The terms of the acquisition are undisclosed.  The parties have signed a
 Letter of Intent.  Closing of the transaction is subject to execution of a
 definitive purchase agreement and other customary closing conditions.
     Firstwave's award winning eCRM applications will become the foundation for
 a fully integrated suite of end-to-end products focused on maximum
 optimization of relationship management.  These eCRM applications enable
 organizations to integrate channel communications and optimize customer
 relationships.  Firstwave will deliver marketing, sales and support
 applications, business process optimization tools and the u.Dialog(TM)
 interaction platform in order to create a collaborative network of customers,
 partners and employees.  This unique solution will deliver greater value to
 its customers.
     By providing a product that cuts across all functional domains,
 Firstwave's eCRM suite provides a single, enterprise-wide, unified view for
 the customer delivering the informational infrastructure that companies
 require to build and manage strong relationships.  Use of the Internet, as a
 fully interactive customer channel, will provide users an affordable,
 efficient tool that gives them a  competitive advantage.  The applications are
 offered in either an ASP/Hosted model or may be installed at any customer-
 designated location.
     "The acquisition of Optomi and its technology will enable Firstwave to
 incorporate an eCommerce application into our existing eCRM products," said
 Richard Brock, President and CEO of Firstwave.  "We can expand our company's
 leading position in the ASP market and service the entire enterprise.  As I
 stated in an interview for The Wall Street Transcript on November 13th of this
 year, we are establishing a new generation of product that extends beyond
 conventional CRM.  This acquisition will enable us to maintain our proficiency
 in sales, marketing and support, which are the hallmarks of Customer
 Relationship Management, but also allows us to transcend into the activities
 of the extended enterprise which will include employees, partners and
 prospects."
     "The ability for companies to create networks within the extended
 enterprise and to facilitate collaborative efforts between employees and
 business partners to more effectively win and keep customers is the
 fundamental leverage point within e-business," said Brad Zeitlin, former CEO
 of Optomi and Vice President of Business Development for Firstwave.  "Linking
 the extended enterprise for the purposes of interaction and transactions
 optimizes key business processes which creates competitive advantage through
 reduced costs and increased business performance."
     "The Application Service Provider (ASP) model creates a dramatic departure
 from the conventional software world," said Pete Ferrari, former President of
 Optomi and Vice President of Sales and Marketing for Firstwave.  "We find
 ourselves in an advantageous position as the u.Dialog(TM) application was
 designed specifically for the Web and is already recognized as a second-
 generation CRM solution that will enable customers to have smarter e-business
 infrastructure.  I am confident that our enhanced business solution affords
 exceptional value, unparalleled technology and tremendous vision."
     Mr. Zeitlin and Mr. Ferrari will be assuming Executive Officer's roles
 within Firstwave.  Mr. Zeitlin will become the Vice President of Business
 Development and Mr. Ferrari, Vice President of Sales and Marketing.  Both Mr.
 Zeitlin and Mr. Ferrari will report to Firstwave CEO and President Richard
 Brock.
 
     About Firstwave Technologies
     Firstwave(R) Technologies, Inc., a leading provider of Internet
 relationship management solutions and recognized as having the "Best Internet-
 Based CRM Solution," is based in Atlanta, Georgia with an office located in
 London, England.  Firstwave creates a culture of success and efficiency for
 its customers by continually improving communication and facilitating
 interactions among their employees, customers and partners through the use of
 technology.
     Companies utilizing Firstwave's new u.Dialog(TM) product can increase
 customer satisfaction by providing employees with the critical information
 they need, before they even know they need it.  This allows companies to get,
 keep and grow the right relationships.  Firstwave eRM with u.Dialog helps
 companies accomplish those objectives through the use of a seamlessly
 integrated, 100% web-based suite of applications built on industry-leading
 Microsoft(R), Oracle(R) and Linux technologies.  Firstwave, with over 16 years
 of experience in relationship management, is working with over 20,000
 installed users at 200 companies in more than 20 countries.  Visit the
 Company's web site at www.firstwave.net or call 800-540-6061.
 
     About Optomi, Inc.
     Headquartered in Atlanta, Optomi, Inc. (www.optomi.com ) was founded in
 October 1999.  Powered by Optomi's proprietary, patent-pending, Optomi
 Marketplace technology, the company provides world-class procurement and
 marketplace solutions to growing businesses.  Optomi's eCommerce platform
 enables business buyers to more effectively decrease overall transaction costs
 and increase profitability.
 
     NOTE: Except for historical information contained herein, the matters set
 forth in this news release are forward-looking statements.  The Company noted
 that the forward-looking statements set forth above involve a number of
 risks and uncertainties that could cause actual results to differ materially
 from any such statement, such as potential fluctuations in the quarterly
 results due to market demand, competition, technological developments, and the
 size, timing, and contractual terms of orders, and also the risks and
 uncertainties discussed in the Company's Registration Statement filed with
 the Securities and Exchange Commission on July 21, 1999, under the caption
 "Risk Factors," which discussion is incorporated herein by this reference.
 
 SOURCE  Firstwave Technologies, Inc.