Food Formulation Trends: Ingredients Consumers Avoid

May 01, 2014, 12:00 ET from Research and Markets

DUBLIN, Ireland, May 1, 2014 /PRNewswire/ --

Research and Markets ( has announced the addition of the "Food Formulation Trends: Ingredients Consumers Avoid" report to their offering.
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Food avoidance has become a way of life for tens of millions of American consumers of all ages. For consumers with allergies and intolerances, avoiding certain food and ingredients is a matter of life and death. But for other consumers avoiding various foods is a matter of choice based on a desire to lose weight or to have an overall healthier life.

According to the Centers for Disease Control and Prevention, the numbers of people with allergies is on the rise. In addition, many sources suggest that the number of people choosing to avoid some ingredients, such as gluten, is also increasing. Many in this group of consumers have no specific illness but are reacting to a barrage of messages received through social media, online, and traditional media sources suggesting that some ingredients are a health threat to the general populace, not just the limited number of people who have been diagnosed with an allergy, intolerance, or sensitivity.

Food manufacturers, recognizing the opportunity to appeal to concerned consumers who also tend to be trendsetters for other consumers, are extremely accommodating to this trend, reformulating products to eliminate those ingredients that are being shunned. Of course, food manufacturers have been reformulating their products for decades, especially products in which the fat, sugar, or salt contents needed to be reduced or eliminated in order to appeal to more health-conscious consumers.

In the current market, manufacturers are looking to appeal to this same base by eliminating such ingredients as gluten as well as Genetically Modified Organisms (GMOs). The move by General Mills to introduce a non-GMO version of its Cheerios product is especially interesting in that the company has contributed hundreds of thousands of dollars to the campaigns to defeat mandatory labeling of products containing GMO ingredients.

Food Formulation and Ingredient Trends: What Consumers Avoid offers an up-to-date assessment of developments in the food avoidance trend. In addition to looking at data on consumer preferences and attitudes toward specific foods and ingredients, the report covers the actions that are being taken by food and ingredient manufacturers and grocery retailers in order to respond to consumer trends as well as what the courts and government agencies are doing in terms of defining the limits of ingredient usage.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: Food Avoidances: Context and Issues

Chapter 3: Key Food/Ingredient Categories: Fat

Chapter 4: Key Food/Ingredient Categories: Sweeteners

Chapter 5: Key Food/Ingredient Categories: Sodium

Chapter 6: Key Food/Ingredient Categories: Food Intolerances/Sensitivities/Allergies

Chapter 7: Key Food/Ingredient Categories: Food Processing Additives

Chapter 8: Key Food/Ingredient Categories: Agricultural Production

Chapter 9: Product Trends and Opportunities

Chapter 10 Other Food/Ingredient Categories of Note

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SOURCE Research and Markets