Forbes.com Implements DeskNetAPS(TM) for Mass Content Conversion, Increased Speed to Market

Hundreds of Printed Pages Dynamically Converted to XML, Then Posted to

Forbes.com; More Than Four Hours Shaved From Production Cycle



Apr 24, 2001, 01:00 ET from DeskNet Inc.

    NEW YORK, April 24 /PRNewswire Interactive Press Release/ -- DeskNet Inc.,
 a leading software developer of automated publishing solutions, today
 announced that Forbes.com, a leading Internet media company providing business
 information services and lifestyle editorial content, has adopted
 DeskNetAPS(TM) to automate the conversion of content from Forbes' print
 publications into XML for dynamic Web publishing.  This automated workflow
 enables Forbes.com to shave more than four hours from its production cycle,
 and shift its team's focus from rote manual tagging to quality assurance and
 enhancement.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20000503/DESKNETLOGO )
     DeskNetAPS, an automation solution for mass customization and
 multiple-media publishing, enables Forbes.com to instantly publish hundreds of
 pages of content from its magazine group, including Forbes, Forbes Global,
 Forbes ASAP and Forbes FYI.  DeskNetAPS systematically captures and analyzes
 content created from a variety of applications, such as QuarkXPress(TM), and
 converts the multiple fonts, styles of headlines, graphics, sidebars, charts
 and tables into XML-on the fly-without disrupting Forbes.com's existing
 editorial and production processes.
     "Our ability to get timely information into the hands of our audience is
 critical," comments Michael Smith, CTO of Forbes.com.  "DeskNet's automation
 allows us to streamline the process, giving us a competitive advantage in the
 information marketplace."
 "Speeding time to market is key in the fast-paced, 24/7 business publishing
 environment," states Brian Fitzsimons, President of DeskNet Inc.  "Utilizing
 DeskNetAPS technology, Forbes.com is better equipped to serve the
 time-sensitive requirements of its readership."
 
     About Forbes.com
     Forbes.com Inc., a leading Internet media company, is among the most
 trusted resources for the world's business and investment leaders, providing
 them the uncompromising commentary, concise analysis, relevant tools and
 real-time reporting they need to succeed at work, profit from investing and
 have fun with the rewards of winning.  Forbes.com, located at
 http://www.forbes.com, includes real-time original reporting on business,
 technology, investing and lifestyle; the complete online editions of Forbes
 magazine, Forbes Global, Forbes ASAP and Forbes FYI; stock and mutual fund
 quotes; comprehensive company profiles; an expanded online version of the
 Forbes.com Best of The Web guide; a wide array of interactive tools,
 calculators and databases, including People Tracker, the annual Forbes Lists;
 and a Lifestyle section that currently focuses on high-end vehicles,
 collecting and real estate.
 
     About DeskNet Inc.
     Founded in 1992, DeskNet is a software developer of automated publishing
 solutions. The company's mission is to automate and redefine the publishing
 process.  The DeskNetAPS Suite(TM), a mass customization engine, harnessing
 the award-winning technology of DeskNet's flagship product, DeskNetAPS, is
 used by companies such as IDG, AOL/Time Warner and GolfOnline.com to generate
 new revenue streams, improve efficiencies and increase their competitive
 advantage.
     Originally developed for traditional publishers, DeskNetAPS is now used by
 a wide variety of organizations nationwide including T. Rowe Price, State
 Street Global Advisors, Brady Corp. and Cigna.  For additional information,
 contact DeskNet at 800-343-3638 or visit http://www.desknetinc.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X93245168
 
 

SOURCE DeskNet Inc.
    NEW YORK, April 24 /PRNewswire Interactive Press Release/ -- DeskNet Inc.,
 a leading software developer of automated publishing solutions, today
 announced that Forbes.com, a leading Internet media company providing business
 information services and lifestyle editorial content, has adopted
 DeskNetAPS(TM) to automate the conversion of content from Forbes' print
 publications into XML for dynamic Web publishing.  This automated workflow
 enables Forbes.com to shave more than four hours from its production cycle,
 and shift its team's focus from rote manual tagging to quality assurance and
 enhancement.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20000503/DESKNETLOGO )
     DeskNetAPS, an automation solution for mass customization and
 multiple-media publishing, enables Forbes.com to instantly publish hundreds of
 pages of content from its magazine group, including Forbes, Forbes Global,
 Forbes ASAP and Forbes FYI.  DeskNetAPS systematically captures and analyzes
 content created from a variety of applications, such as QuarkXPress(TM), and
 converts the multiple fonts, styles of headlines, graphics, sidebars, charts
 and tables into XML-on the fly-without disrupting Forbes.com's existing
 editorial and production processes.
     "Our ability to get timely information into the hands of our audience is
 critical," comments Michael Smith, CTO of Forbes.com.  "DeskNet's automation
 allows us to streamline the process, giving us a competitive advantage in the
 information marketplace."
 "Speeding time to market is key in the fast-paced, 24/7 business publishing
 environment," states Brian Fitzsimons, President of DeskNet Inc.  "Utilizing
 DeskNetAPS technology, Forbes.com is better equipped to serve the
 time-sensitive requirements of its readership."
 
     About Forbes.com
     Forbes.com Inc., a leading Internet media company, is among the most
 trusted resources for the world's business and investment leaders, providing
 them the uncompromising commentary, concise analysis, relevant tools and
 real-time reporting they need to succeed at work, profit from investing and
 have fun with the rewards of winning.  Forbes.com, located at
 http://www.forbes.com, includes real-time original reporting on business,
 technology, investing and lifestyle; the complete online editions of Forbes
 magazine, Forbes Global, Forbes ASAP and Forbes FYI; stock and mutual fund
 quotes; comprehensive company profiles; an expanded online version of the
 Forbes.com Best of The Web guide; a wide array of interactive tools,
 calculators and databases, including People Tracker, the annual Forbes Lists;
 and a Lifestyle section that currently focuses on high-end vehicles,
 collecting and real estate.
 
     About DeskNet Inc.
     Founded in 1992, DeskNet is a software developer of automated publishing
 solutions. The company's mission is to automate and redefine the publishing
 process.  The DeskNetAPS Suite(TM), a mass customization engine, harnessing
 the award-winning technology of DeskNet's flagship product, DeskNetAPS, is
 used by companies such as IDG, AOL/Time Warner and GolfOnline.com to generate
 new revenue streams, improve efficiencies and increase their competitive
 advantage.
     Originally developed for traditional publishers, DeskNetAPS is now used by
 a wide variety of organizations nationwide including T. Rowe Price, State
 Street Global Advisors, Brady Corp. and Cigna.  For additional information,
 contact DeskNet at 800-343-3638 or visit http://www.desknetinc.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X93245168
 
 SOURCE  DeskNet Inc.