Forces and Families Campaign is launched as new source of support for the Military Families Fund and Canadian Forces Community.

Jan 16, 2013, 15:34 ET from Canadian Forces Personnel and Family Support Services

OTTAWA, Jan. 16, 2013 /CNW/ - The Forces & Families Campaign, a new third party initiative to raise funds for the Military Families Fund was launched at a ceremony on Saturday, 12 January 2013, following a hockey game at the Air Canada Centre between a Canadian Forces All-Star team and Toronto Maple Leaf Alumni.

Spearheaded by John Randolph, a philanthropist and founder of the successful annual Canadian Forces Appreciation Day in Toronto, this Campaign will be executed in close partnership with Canadian Forces Personnel and Family Support Services (CFPFSS) to meet the ongoing needs of the Canadian Forces Community.

The Forces and Families initiative will feature innovative media tools, membership drives, the sale of custom goods in retail outlets and partnerships with professional associations, corporate Canada and individual Canadians. All proceeds from this initiative will accrue to the Military Families Fund to address mental health wellness issues facing members of the Canadian Forces Community.  

"I was very pleased to be involved in the launch of the 2013 'Forces and Families Campaign'. John Randolph has been an exceptional supporter of our military families and has organized successful CF Appreciation Day events in Toronto for each of the last five years," said General Tom Lawson, the Chief of the Defence Staff. "His most recent project, the 'Families and Forces Campaign' will directly benefit the Military Families Fund, a cornerstone of the 'Support Our Troops Program'. On behalf of those who serve in the Canadian Armed Forces, and the families who support them, I extend my sincerest thanks to John for his efforts."

Commodore Mark Watson, the Director General Personnel and Family Support Services, emphasized that, since the Military Families Fund was established in 2007, Canadians have been exceptionally generous in their donations to the Fund and that such contributions remain the most direct way in which Canadians can contribute to the morale and welfare of military members and their families.  "The Canadian Forces wishes John and his team continued success.  We will support these innovative efforts fully within our mandate and look forward to the continued strong support of the Canadian public."

CFPFSS is responsible for administering Non-Public Property (NPP) on behalf of the Chief of the Defence Staff and for delivering selected public morale and welfare programs, services, and activities to eligible members, one of which includes the Military Families Fund (MFF). The MFF grows through the voluntary contributions of generous individual Canadians, corporations and other organizations.

SOURCE Canadian Forces Personnel and Family Support Services