Ford CEO Nasser, DOT Secretary Mineta, Will Smith and Jada Pinkett Smith, Nickelodeon's 'Blues Clues,' and Safety Groups Join Forces To Increase Booster Seat Usage

Survey Finds Millions of Children at Risk--One Million Free Seats to be

Distributed--Education Program Goes to Every Elementary and Pre-school in

Country--Push for New State Booster Seat Laws



(VNR feed; see notes at end of release)



Apr 30, 2001, 01:00 ET from Boost America!

    WASHINGTON, April 30 /PRNewswire/ -- Citing a new 50-state survey that
 found that the majority of all parents and caregivers are not taking the
 proper action to protect four-to-eight-year old children in motor vehicles,
 Ford Motor Company today launched the largest child passenger safety program
 in automotive history -- a $30 million commitment this year -- to shift
 attitudes and behavior in favor of better protection for child passengers
 through increased booster seat use.
     The multi-faceted campaign includes a massive educational component
 featuring a video by superstars Will Smith and Jada Pinkett Smith, an
 endorsement from Nickelodeon's "Blues Clues," distribution of one million
 booster seats through United Way agencies and Ford Motor Company dealers
 through Toys "R" Us, educational events in all 50 states over the next 12
 months, and a push for new state booster seat laws.  In addition to the
 celebrities, federal and state governments and numerous safety groups are
 joining Ford Motor Company to increase the use of booster seats among four-to-
 eight year olds.
     At the national kick-off event at Anthony Bowen Elementary School in
 Washington, DC, Ford Motor Company President and CEO Jacques Nasser said, "As
 many as three out of four parents probably are using the wrong safety device
 for older children, including placing them in adult safety belts that do not
 protect them properly. That's an alarming number.  We are committed to doing
 everything we can to encourage the safety of all our passengers."  The Boost
 America! program was initiated to help parents and caregivers of children
 between the ages of four and eight understand the importance of using belt-
 positioning booster seats and to increase the use of these seats nationwide.
     Joined by supporters representing federal and state governments, the
 nation's leading highway safety and child welfare organizations, and hundreds
 of youngsters of booster seat age, Nasser said, "Today we shift our coast-to-
 coast Boost America! campaign into overdrive.  Our goal is to make sure that
 every child weighing 40-80 pounds rides in a booster seat so they will have
 the best protection available should a crash occur."
     The research, the most extensive survey of booster seats ever conducted,
 found that most parents and caregivers (96%) are conscientious about ensuring
 that children ride safely, reporting that their children ride with a safety
 belt or safety seat "of some type."  But the survey also found that up to 79
 percent are misinformed about the correct safety device to use for children of
 different ages.  While 88 percent of parents and caregivers say they have
 heard or read about booster seats, only 21 percent are using them for their
 children. Wirthlin Worldwide conducted the 50-state survey in December 2000-
 January 2001.  Nearly 12,000 parents and caregivers were interviewed.
     U.S. Transportation Secretary Norman Y. Mineta said, "We are pleased to
 partner with Ford in Boost America!, and to work with the many other
 organizations joining the effort to make booster seat use the standard rather
 than the exception.  Children are our most important responsibility, and no
 child should be injured or killed because a parent or caregiver did not get
 the message about the need for booster seats."
     Superstar singer and actor Will Smith, of "Men in Black" and "Independence
 Day" fame, together with his wife, the actress Jada Pinkett Smith, are helping
 the campaign. They taped an educational video to convince elementary school
 children to ride in booster seats.  The animated character, "Blue," of
 Nickelodeon's hit television show, Blue's Clues, will take the message to pre-
 school children.
     "As parents ourselves, we want to lend our support and talk with kids and
 parents all across the country about how booster seats are the cool way to
 stay safe in the family car or truck," Jada Pinkett Smith said.  The Smiths
 have three young children.
     Nationally-known booster seat advocate Autumn Alexander Skeen of Walla
 Walla, Washington, lost her son, Anton, because he was using an adult safety
 belt instead of a booster seat.  "It has been said that 'if only' are the two
 saddest words a human can say.  No truer words are these as far as my life is
 concerned.  If only I hadn't overcorrected that vehicle that day.  If only
 Anton would've been in a booster seat.  It's bad enough to lose your child to
 death when there was nothing you could do.  But believe me, it is a bottomless
 anguish when help was out there, and you didn't have it."
     The safety rationale for booster seats is that a child who has outgrown
 the age and weight recommendations for traditional child safety seats (infant
 and toddler models) needs a transition until big enough physiologically to use
 adult lap/shoulder belts.  Booster seats raise the child up in the seat so
 adult safety belts fit them better and more comfortably -- low across the hips
 and snugly across the chest.  Parents report an added benefit: the child can
 see out of the window better.
     Traffic crashes are the leading cause of death and injury to our children.
 The U.S. Department of Transportation reports that more than 500 children age
 four to eight are killed every year in motor vehicle crashes.
     Boost America! will put one million booster seats into use over the next
 12 months and hold campaign events in all 50 states.  An unusual combination
 of educational and communications components, and the collective efforts of
 the campaign's many partner organizations, will work to convince youngsters,
 and their parents or caregivers, that booster seats are not just a safety
 necessity, but the "cool" way to ride.
     "We want to jumpstart the market for booster seats by providing a total of
 one million free seats to Ford customers and families in need.  In particular,
 we want to be sure that those families who cannot afford to purchase this
 life-saving device will still have the opportunity to get one," Nasser said.
 Five hundred thousand seats will go to the neediest families through United
 Way agencies around the country.  The remainder will go to Ford Motor Company
 customers who will receive a voucher from participating Ford, Lincoln,
 Mercury, Volvo, Jaguar, Land Rover and Mazda dealers that can be redeemed for
 a booster seat at a Toys "R" Us store.  Vouchers will be arriving at Ford
 dealerships this week.
     Elinor Johnstone Ferdon, Chair-elect of the United Way of America Board of
 Governors said, "As one of the nation's leading community solutions providers,
 United Way is always looking to help people. Through partnerships with
 generous corporations like Ford Motor Company, United Way is better able to
 reach people with the services they need."
     Toys "R" Us CEO John Eyler said, "We are incredibly pleased to participate
 in this important campaign to promote booster seat safety.  Our mission at
 Toys "R" Us is to improve the lives of children everywhere, and this
 initiative will go a long way in doing just that."
     Nasser said that children will be taught safety in the classroom through a
 massive education program.  A professionally developed Boost America!
 educational curriculum already has been sent to 152,000 elementary schools and
 pre-schools.  The Will Smith and Jada Pinkett Smith video is included in the
 elementary school version of the curriculum, and "Blue" appears in the pre-
 school materials.  Also included is a lesson plan and other materials to help
 teachers explain auto safety to children in an entertaining, age-appropriate
 way, and a take-home component so parents or other caregivers can be involved
 in their child's learning experience.
     Ford Motor Company today also announced that it would push for new state
 booster seat laws similar to those for infant seats. "While education has gone
 a long way to increase child seat use, we know from discussions with our
 government and safety partners that state laws are an important element," said
 Nasser. "Ford Motor Company will work with state governments to implement
 sensible booster seat legislation. Currently, only three states -- Washington,
 California, and Arkansas -- have booster seat laws.
     The Wirthlin data are broken down by states (attached), so local officials
 can benchmark their efforts and track progress.  Other key findings:
 
     * Nationally, 88 percent have heard or read about booster seats, but
       reported usage was only 21 percent.  "Too big" is the leading reason
       cited by parents for not using a booster seat.
 
     * Nearly three-quarters (71%) mistakenly believe it is safe to place
       children under age eight in a vehicle with just a regular safety belt.
       Four percent don't know when it is safe.
 
     * Women are somewhat more likely than men to be aware of booster seats and
       have their children ride in them.
 
     * Among ethnic minorities, African-Americans are somewhat more likely to
       have heard about booster seats.  But the children of all ethnic
       minorities are less likely to be riding in a booster seat.
 
     * Higher levels of income and education correlate with greater booster
       seat awareness and usage.
 
     * The best reports of booster seat usage by their children come from
       younger women (18-34 years) and wealthier women ($80,000 or more).
 
     The Evenflo Rightfit and Graco-Century Breverra Contour Sport models were
 selected for the campaign because they offer child passengers a good
 combination of comfort and belt fit.  The Breverra Contour Sport is not
 available in stores -- it was developed specifically for the United Way low-
 income portion of the Boost America! campaign.
     Both models position the vehicle's lap/shoulder belts to improve belt fit-
 low across the hips and thighs, and across the chest and shoulder.  The
 Rightfit is a backless booster designed to be used in vehicles with a taller
 rear seat back that comes above the child's ears.  The Breverra Contour Sport
 model has an integral high back to provide head protection in vehicles with
 shorter rear seat backs, or without head restraints.
     In addition to distributing booster seats, Ford Motor Company is building
 relationships with states to run fitting clinics, and to certify additional
 child passenger safety seat technicians to provide instruction on how to
 install and use all child safety seats.
     Key to Ford Motor Company's effort will be its partnerships with respected
 and influential national organizations that will help with the campaign.  In
 addition to the National Highway Traffic Safety Administration, these
 organizations also are part of the campaign:  AAA; American Academy of
 Pediatrics; American Trauma Society; Emergency Nurses CARE; Evenflo; Graco-
 Century; Health Resources and Services Administration, Maternal and Child
 Health Bureau; Hertz Corporation; Indian Health Service; International
 Association of Chiefs of Police; International Center for Injury Prevention;
 National Association of Governors' Highway Safety Representatives; National
 Association of Police Organizations; National Association of School Nurses;
 National Association of School Resource Officers; National Fire Protection
 Association; National Urban League; Nickelodeon's Blue's Clues; The Society of
 Automotive Engineers; State and Territorial Injury Prevention Directors
 Association; Toys "R" Us; and United Way of America.
     Additional information on Boost America! is available at the campaign's
 website:  http://www.boostamerica.org .  Private schools, day care providers,
 civic groups and others that would like to obtain elements of the Boost
 America! educational package can download it from this site.
 
     Notes:
 
     * A video news release (VNR) with same-day coverage of the event and the
       entire B-roll package will be available via satellite from 3:00-3:30 PM
       ET on Galaxy 3R (c-band), transponder 2, 6.2 & 6.8 audio, downlink
       frequency 3740(v).  Broadcast quality copies of the VNR/B-Roll are also
       available by contacting Don Shipley at 202-289-2001.
 
     * Photos/graphics are available from
       http://www.boostamerica.org/graphics.htm and media.ford.com
 
 
                                 Boost America!
                                 50 State Study
                                  conducted by
                               Wirthlin Worldwide
 
      This study was conducted to better understand booster seat awareness
          and usage for children between the ages of 4 to 8 years old.
 
     State          Heard or Read of**   Unaware of Proper**    Booster Seat***
                     Booster Seats       Booster Seat Ages          Usage
     ALABAMA               92%                   76%                 21%
     ALASKA                86%                   79%                 12%
     ARIZONA               85%                   71%                 19%
     ARKANSAS              86%                   79%                 28%
     CALIFORNIA *          87%                   77%                 17%
     COLORADO              85%                   74%                 29%
     CONNECTICUT           90%                   61%                 29%
     DELAWARE              88%                   73%                 29%
     D. C.                 87%                   63%                 18%
     FLORIDA*              84%                   78%                 19%
     GEORGIA*              88%                   74%                 24%
     HAWAII                82%                   66%                 17%
     IDAHO                 87%                   73%                 18%
     ILLINOIS*             85%                   73%                 22%
     INDIANA*              86%                   78%                 17%
     IOWA                  85%                   79%                 18%
     KANSAS                91%                   68%                 21%
     KENTUCKY              91%                   73%                 15%
     LOUISIANA             83%                   78%                 20%
     MAINE                 87%                   68%                 25%
     MARYLAND              89%                   66%                 30%
     MASSACHUSETTS*        92%                   60%                 23%
     MICHIGAN              85%                   72%                 19%
     MINNESOTA*            92%                   67%                 30%
     MISSISSIPPI           88%                   78%                 21%
     MISSOURI*             86%                   78%                 18%
     MONTANA               90%                   70%                 18%
     NEBRASKA              85%                   75%                 21%
     NEVADA                83%                   84%                 20%
     NEW HAMPSHIRE         92%                   57%                 26%
     NEW JERSEY*           89%                   65%                 23%
     NEW MEXICO            90%                   73%                 20%
     NEW YORK*             91%                   66%                 18%
     NORTH CAROLINA*       88%                   71%                 27%
     NORTH DAKOTA          89%                   69%                 20%
     OHIO*                 84%                   76%                 17%
     OKLAHOMA              90%                   75%                 19%
     OREGON                86%                   74%                 18%
     PENNSYLVANIA*         90%                   65%                 21%
     RHODE ISLAND          91%                   63%                 21%
     SOUTH CAROLINA        84%                   69%                 19%
     SOUTH DAKOTA          89%                   71%                 15%
     TENNESSEE             85%                   80%                 22%
     TEXAS*                85%                   73%                 17%
     UTAH                  84%                   74%                 21%
     VERMONT               92%                   60%                 24%
     VIRGINIA*             89%                   74%                 24%
     WASHINGTON            93%                   63%                 27%
     WEST VIRGINIA         86%                   75%                 17%
     WISCONSIN             87%                   82%                 23%
     WYOMING               90%                   71%                 22%
     NATIONAL AVERAGE      88%                   71%                 21%
 
     The total sample of the survey included 11,701 interviews yielding results
 that can be generalized  to the entire universe  of American parents of  young
 children within +/-1.0 percentage points in  95 out of 100 cases.  There  were
 300 interviews completed in each of the fifteen most populated states, and 200
 interviews in each of  the remaining 35 states  and the District of  Columbia.
 In several portions of the report  results are based on parents or  caregivers
 of children between 4-8 years old.   This sample size is 7,720 interviews  and
 has a sample error of +/- 1.17.  This survey should be  used to compare states
 against the national average only.
 
     *300 Interviews completed in this state.
     **Asked of parents and caregivers with children 12 years of age and
       younger.
     ***Asked of parents and caregivers with children between 4 and 8 years of
        age.
 
     CONTACT:  Cathy Gillen, 202-289-2001, for Boost America!; or after Monday,
 Sara Tatchio of Ford Motor Company, 313-322-7998.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X23164851
 
 

SOURCE Boost America!
    WASHINGTON, April 30 /PRNewswire/ -- Citing a new 50-state survey that
 found that the majority of all parents and caregivers are not taking the
 proper action to protect four-to-eight-year old children in motor vehicles,
 Ford Motor Company today launched the largest child passenger safety program
 in automotive history -- a $30 million commitment this year -- to shift
 attitudes and behavior in favor of better protection for child passengers
 through increased booster seat use.
     The multi-faceted campaign includes a massive educational component
 featuring a video by superstars Will Smith and Jada Pinkett Smith, an
 endorsement from Nickelodeon's "Blues Clues," distribution of one million
 booster seats through United Way agencies and Ford Motor Company dealers
 through Toys "R" Us, educational events in all 50 states over the next 12
 months, and a push for new state booster seat laws.  In addition to the
 celebrities, federal and state governments and numerous safety groups are
 joining Ford Motor Company to increase the use of booster seats among four-to-
 eight year olds.
     At the national kick-off event at Anthony Bowen Elementary School in
 Washington, DC, Ford Motor Company President and CEO Jacques Nasser said, "As
 many as three out of four parents probably are using the wrong safety device
 for older children, including placing them in adult safety belts that do not
 protect them properly. That's an alarming number.  We are committed to doing
 everything we can to encourage the safety of all our passengers."  The Boost
 America! program was initiated to help parents and caregivers of children
 between the ages of four and eight understand the importance of using belt-
 positioning booster seats and to increase the use of these seats nationwide.
     Joined by supporters representing federal and state governments, the
 nation's leading highway safety and child welfare organizations, and hundreds
 of youngsters of booster seat age, Nasser said, "Today we shift our coast-to-
 coast Boost America! campaign into overdrive.  Our goal is to make sure that
 every child weighing 40-80 pounds rides in a booster seat so they will have
 the best protection available should a crash occur."
     The research, the most extensive survey of booster seats ever conducted,
 found that most parents and caregivers (96%) are conscientious about ensuring
 that children ride safely, reporting that their children ride with a safety
 belt or safety seat "of some type."  But the survey also found that up to 79
 percent are misinformed about the correct safety device to use for children of
 different ages.  While 88 percent of parents and caregivers say they have
 heard or read about booster seats, only 21 percent are using them for their
 children. Wirthlin Worldwide conducted the 50-state survey in December 2000-
 January 2001.  Nearly 12,000 parents and caregivers were interviewed.
     U.S. Transportation Secretary Norman Y. Mineta said, "We are pleased to
 partner with Ford in Boost America!, and to work with the many other
 organizations joining the effort to make booster seat use the standard rather
 than the exception.  Children are our most important responsibility, and no
 child should be injured or killed because a parent or caregiver did not get
 the message about the need for booster seats."
     Superstar singer and actor Will Smith, of "Men in Black" and "Independence
 Day" fame, together with his wife, the actress Jada Pinkett Smith, are helping
 the campaign. They taped an educational video to convince elementary school
 children to ride in booster seats.  The animated character, "Blue," of
 Nickelodeon's hit television show, Blue's Clues, will take the message to pre-
 school children.
     "As parents ourselves, we want to lend our support and talk with kids and
 parents all across the country about how booster seats are the cool way to
 stay safe in the family car or truck," Jada Pinkett Smith said.  The Smiths
 have three young children.
     Nationally-known booster seat advocate Autumn Alexander Skeen of Walla
 Walla, Washington, lost her son, Anton, because he was using an adult safety
 belt instead of a booster seat.  "It has been said that 'if only' are the two
 saddest words a human can say.  No truer words are these as far as my life is
 concerned.  If only I hadn't overcorrected that vehicle that day.  If only
 Anton would've been in a booster seat.  It's bad enough to lose your child to
 death when there was nothing you could do.  But believe me, it is a bottomless
 anguish when help was out there, and you didn't have it."
     The safety rationale for booster seats is that a child who has outgrown
 the age and weight recommendations for traditional child safety seats (infant
 and toddler models) needs a transition until big enough physiologically to use
 adult lap/shoulder belts.  Booster seats raise the child up in the seat so
 adult safety belts fit them better and more comfortably -- low across the hips
 and snugly across the chest.  Parents report an added benefit: the child can
 see out of the window better.
     Traffic crashes are the leading cause of death and injury to our children.
 The U.S. Department of Transportation reports that more than 500 children age
 four to eight are killed every year in motor vehicle crashes.
     Boost America! will put one million booster seats into use over the next
 12 months and hold campaign events in all 50 states.  An unusual combination
 of educational and communications components, and the collective efforts of
 the campaign's many partner organizations, will work to convince youngsters,
 and their parents or caregivers, that booster seats are not just a safety
 necessity, but the "cool" way to ride.
     "We want to jumpstart the market for booster seats by providing a total of
 one million free seats to Ford customers and families in need.  In particular,
 we want to be sure that those families who cannot afford to purchase this
 life-saving device will still have the opportunity to get one," Nasser said.
 Five hundred thousand seats will go to the neediest families through United
 Way agencies around the country.  The remainder will go to Ford Motor Company
 customers who will receive a voucher from participating Ford, Lincoln,
 Mercury, Volvo, Jaguar, Land Rover and Mazda dealers that can be redeemed for
 a booster seat at a Toys "R" Us store.  Vouchers will be arriving at Ford
 dealerships this week.
     Elinor Johnstone Ferdon, Chair-elect of the United Way of America Board of
 Governors said, "As one of the nation's leading community solutions providers,
 United Way is always looking to help people. Through partnerships with
 generous corporations like Ford Motor Company, United Way is better able to
 reach people with the services they need."
     Toys "R" Us CEO John Eyler said, "We are incredibly pleased to participate
 in this important campaign to promote booster seat safety.  Our mission at
 Toys "R" Us is to improve the lives of children everywhere, and this
 initiative will go a long way in doing just that."
     Nasser said that children will be taught safety in the classroom through a
 massive education program.  A professionally developed Boost America!
 educational curriculum already has been sent to 152,000 elementary schools and
 pre-schools.  The Will Smith and Jada Pinkett Smith video is included in the
 elementary school version of the curriculum, and "Blue" appears in the pre-
 school materials.  Also included is a lesson plan and other materials to help
 teachers explain auto safety to children in an entertaining, age-appropriate
 way, and a take-home component so parents or other caregivers can be involved
 in their child's learning experience.
     Ford Motor Company today also announced that it would push for new state
 booster seat laws similar to those for infant seats. "While education has gone
 a long way to increase child seat use, we know from discussions with our
 government and safety partners that state laws are an important element," said
 Nasser. "Ford Motor Company will work with state governments to implement
 sensible booster seat legislation. Currently, only three states -- Washington,
 California, and Arkansas -- have booster seat laws.
     The Wirthlin data are broken down by states (attached), so local officials
 can benchmark their efforts and track progress.  Other key findings:
 
     * Nationally, 88 percent have heard or read about booster seats, but
       reported usage was only 21 percent.  "Too big" is the leading reason
       cited by parents for not using a booster seat.
 
     * Nearly three-quarters (71%) mistakenly believe it is safe to place
       children under age eight in a vehicle with just a regular safety belt.
       Four percent don't know when it is safe.
 
     * Women are somewhat more likely than men to be aware of booster seats and
       have their children ride in them.
 
     * Among ethnic minorities, African-Americans are somewhat more likely to
       have heard about booster seats.  But the children of all ethnic
       minorities are less likely to be riding in a booster seat.
 
     * Higher levels of income and education correlate with greater booster
       seat awareness and usage.
 
     * The best reports of booster seat usage by their children come from
       younger women (18-34 years) and wealthier women ($80,000 or more).
 
     The Evenflo Rightfit and Graco-Century Breverra Contour Sport models were
 selected for the campaign because they offer child passengers a good
 combination of comfort and belt fit.  The Breverra Contour Sport is not
 available in stores -- it was developed specifically for the United Way low-
 income portion of the Boost America! campaign.
     Both models position the vehicle's lap/shoulder belts to improve belt fit-
 low across the hips and thighs, and across the chest and shoulder.  The
 Rightfit is a backless booster designed to be used in vehicles with a taller
 rear seat back that comes above the child's ears.  The Breverra Contour Sport
 model has an integral high back to provide head protection in vehicles with
 shorter rear seat backs, or without head restraints.
     In addition to distributing booster seats, Ford Motor Company is building
 relationships with states to run fitting clinics, and to certify additional
 child passenger safety seat technicians to provide instruction on how to
 install and use all child safety seats.
     Key to Ford Motor Company's effort will be its partnerships with respected
 and influential national organizations that will help with the campaign.  In
 addition to the National Highway Traffic Safety Administration, these
 organizations also are part of the campaign:  AAA; American Academy of
 Pediatrics; American Trauma Society; Emergency Nurses CARE; Evenflo; Graco-
 Century; Health Resources and Services Administration, Maternal and Child
 Health Bureau; Hertz Corporation; Indian Health Service; International
 Association of Chiefs of Police; International Center for Injury Prevention;
 National Association of Governors' Highway Safety Representatives; National
 Association of Police Organizations; National Association of School Nurses;
 National Association of School Resource Officers; National Fire Protection
 Association; National Urban League; Nickelodeon's Blue's Clues; The Society of
 Automotive Engineers; State and Territorial Injury Prevention Directors
 Association; Toys "R" Us; and United Way of America.
     Additional information on Boost America! is available at the campaign's
 website:  http://www.boostamerica.org .  Private schools, day care providers,
 civic groups and others that would like to obtain elements of the Boost
 America! educational package can download it from this site.
 
     Notes:
 
     * A video news release (VNR) with same-day coverage of the event and the
       entire B-roll package will be available via satellite from 3:00-3:30 PM
       ET on Galaxy 3R (c-band), transponder 2, 6.2 & 6.8 audio, downlink
       frequency 3740(v).  Broadcast quality copies of the VNR/B-Roll are also
       available by contacting Don Shipley at 202-289-2001.
 
     * Photos/graphics are available from
       http://www.boostamerica.org/graphics.htm and media.ford.com
 
 
                                 Boost America!
                                 50 State Study
                                  conducted by
                               Wirthlin Worldwide
 
      This study was conducted to better understand booster seat awareness
          and usage for children between the ages of 4 to 8 years old.
 
     State          Heard or Read of**   Unaware of Proper**    Booster Seat***
                     Booster Seats       Booster Seat Ages          Usage
     ALABAMA               92%                   76%                 21%
     ALASKA                86%                   79%                 12%
     ARIZONA               85%                   71%                 19%
     ARKANSAS              86%                   79%                 28%
     CALIFORNIA *          87%                   77%                 17%
     COLORADO              85%                   74%                 29%
     CONNECTICUT           90%                   61%                 29%
     DELAWARE              88%                   73%                 29%
     D. C.                 87%                   63%                 18%
     FLORIDA*              84%                   78%                 19%
     GEORGIA*              88%                   74%                 24%
     HAWAII                82%                   66%                 17%
     IDAHO                 87%                   73%                 18%
     ILLINOIS*             85%                   73%                 22%
     INDIANA*              86%                   78%                 17%
     IOWA                  85%                   79%                 18%
     KANSAS                91%                   68%                 21%
     KENTUCKY              91%                   73%                 15%
     LOUISIANA             83%                   78%                 20%
     MAINE                 87%                   68%                 25%
     MARYLAND              89%                   66%                 30%
     MASSACHUSETTS*        92%                   60%                 23%
     MICHIGAN              85%                   72%                 19%
     MINNESOTA*            92%                   67%                 30%
     MISSISSIPPI           88%                   78%                 21%
     MISSOURI*             86%                   78%                 18%
     MONTANA               90%                   70%                 18%
     NEBRASKA              85%                   75%                 21%
     NEVADA                83%                   84%                 20%
     NEW HAMPSHIRE         92%                   57%                 26%
     NEW JERSEY*           89%                   65%                 23%
     NEW MEXICO            90%                   73%                 20%
     NEW YORK*             91%                   66%                 18%
     NORTH CAROLINA*       88%                   71%                 27%
     NORTH DAKOTA          89%                   69%                 20%
     OHIO*                 84%                   76%                 17%
     OKLAHOMA              90%                   75%                 19%
     OREGON                86%                   74%                 18%
     PENNSYLVANIA*         90%                   65%                 21%
     RHODE ISLAND          91%                   63%                 21%
     SOUTH CAROLINA        84%                   69%                 19%
     SOUTH DAKOTA          89%                   71%                 15%
     TENNESSEE             85%                   80%                 22%
     TEXAS*                85%                   73%                 17%
     UTAH                  84%                   74%                 21%
     VERMONT               92%                   60%                 24%
     VIRGINIA*             89%                   74%                 24%
     WASHINGTON            93%                   63%                 27%
     WEST VIRGINIA         86%                   75%                 17%
     WISCONSIN             87%                   82%                 23%
     WYOMING               90%                   71%                 22%
     NATIONAL AVERAGE      88%                   71%                 21%
 
     The total sample of the survey included 11,701 interviews yielding results
 that can be generalized  to the entire universe  of American parents of  young
 children within +/-1.0 percentage points in  95 out of 100 cases.  There  were
 300 interviews completed in each of the fifteen most populated states, and 200
 interviews in each of  the remaining 35 states  and the District of  Columbia.
 In several portions of the report  results are based on parents or  caregivers
 of children between 4-8 years old.   This sample size is 7,720 interviews  and
 has a sample error of +/- 1.17.  This survey should be  used to compare states
 against the national average only.
 
     *300 Interviews completed in this state.
     **Asked of parents and caregivers with children 12 years of age and
       younger.
     ***Asked of parents and caregivers with children between 4 and 8 years of
        age.
 
     CONTACT:  Cathy Gillen, 202-289-2001, for Boost America!; or after Monday,
 Sara Tatchio of Ford Motor Company, 313-322-7998.
 
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