Ford Motor Company's March U.S. Sales Decline 13%

Ford Escape Helps Ford Dealers Post Record SUV Sales



Apr 03, 2001, 01:00 ET from Ford Motor Company

    DEARBORN, Mich., April 3 /PRNewswire/ -- U.S. customers purchased or
 leased 386,069 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and
 Land Rover dealers in March, down 13 percent from the same month a year ago.
 Last March, the company recorded its highest sales month in history (441,701).
     The Ford Escape achieved its best sales month ever as 16,232 customers
 took delivery of the all-new subcompact sport utility vehicle in March.  The
 Escape helped Ford Outfitters deliver an any-month record of "No Boundaries"
 sport utility vehicles (75,216).
     The company's Volvo and Land Rover brands each posted strong sales in
 March.  Volvo achieved its second highest sales month (12,496) and Land Rover
 achieved its second highest March sales (2,107).
 
     North American Production
     Ford is reducing its previously-announced second quarter North American
 production plan by 20,000 units to 1,230,000 cars and trucks, primarily
 reflecting the elimination of one of three shifts of production at the
 Michigan Truck Plant.  The company's second quarter 2001 North American
 production is 89,000 units (7%) lower than second quarter 2000.
 
                    FORD MOTOR COMPANY MARCH 2001 U.S. SALES
 
                            March Month      DSR %       March CYTD      DSR %
                           2001     2000    Change     2001     2000    Change
     Car and Truck Sales
      By Brand
        Ford              317,416  364,613  -12.9 %  784,652   884,319  -11.3 %
        Mercury            33,545   39,514  -15.1     79,734    99,713  -20.0
        Lincoln            17,078   20,604  -17.1     43,238    50,001  -13.5
        Jaguar              3,427    4,041  -15.2      8,624    10,626  -18.8
        Volvo              12,496   12,929   -3.3     28,522    32,591  -12.5
        Land Rover          2,107    2,056    2.5      5,064     6,602  -23.3
           Total Ford
            Motor Company 386,069  441,701  -12.6 %  949,834 1,077,250  -11.8 %
 
     Memo: Cars and Trucks
        Cars              146,969  179,418  -18.1 %  368,911   440,997  -16.3 %
        Trucks            239,100  262,283   -8.8    580,923   636,253   -8.7
 
           Total Ford
            Motor Company 386,069  441,701  -12.6 % 949,834 1,077,250  -11.8 %
 
     Memo: Selling Days        27       27               77        77
 
     Note: Ford Motor Company acquired Land Rover on June 30, 2000.
     Accordingly, Ford's January 2000 sales exclude Land Rover.
 
                            FORD BRAND MARCH 2001 U.S. SALES
 
                          March Month    DSR %      March CYTD         DSR %
                         2001    2000   Change     2001    2000       Change
 
     Crown Victoria     8,182   10,082   -18.8 %  21,573   23,035      -6.3 %
     Taurus            33,050   41,335   -20.0    86,562   92,947      -6.9
     Focus             25,989   28,254    -8.0    65,114   71,092      -8.4
     Mustang           14,591   17,661   -17.4    40,371   40,992      -1.5
     Escort             9,389   12,891   -27.2    20,845   25,582     -18.5
     Contour                0    3,358  -100.0         0   24,252    -100.0
       Total Ford Cars 91,201  113,581   -19.7 % 234,465  277,900     -15.6 %
 
     Escape            16,232       NA      NA%   41,985       NA        NA%
     Explorer          36,759   46,684   -21.3    87,027  115,031     -24.3
     Expedition        18,847   18,534     1.7    46,341   50,217      -7.7
     Excursion          3,378    4,202   -19.6     8,616   12,064     -28.6
     Econoline/
      Club Wagon       15,368   16,561    -7.2    43,044   44,829      -4.0
     Windstar          21,136   30,264   -30.2    46,345   64,168     -27.8
     Ranger            31,324   43,026   -27.2    69,980   95,504     -26.7
     F-Series          82,227   90,522    -9.2   204,488  221,770      -7.8
     Heavy Trucks         944    1,239   -23.8     2,361    2,836     -16.7
       Total Ford
        Trucks        226,215  251,032    -9.9 % 550,187  606,419      -9.3 %
 
       Total Ford
        Brand         317,416  364,613   -12.9 % 784,652  884,319     -11.3 %
 
 
                  LINCOLN AND MERCURY BRAND MARCH 2001 U.S. SALES
 
                            March Month     DSR %       March CYTD      DSR %
                           2001    2000    Change     2001     2000    Change
 
     Grand Marquis        12,719  13,944    -8.8 %   30,206   33,365    -9.5 %
     Sable                12,574  12,204     3.0     30,010   27,681     8.4
     Cougar                2,679   4,383   -38.9      6,688    9,876   -32.3
     Mystique                  0   1,501  -100.0          0    8,941  -100.0
       Total Mercury Cars 27,972  32,032   -12.7 %   66,904   79,863   -16.2 %
 
     Town Car              6,831   9,087   -24.8     18,550   21,611   -14.2
     Continental           2,613   2,529     3.3      6,110    5,854     4.4
     LS                    4,023   5,219   -22.9     10,178   12,552   -18.9
       Total Lincoln Cars 13,467  16,835   -20.0 %   34,838   40,017   -12.9 %
 
       Total Mercury
        and Lincoln Cars  41,439  48,867   -15.2 %  101,742  119,880   -15.1 %
 
     Villager              2,006   3,173   -36.8 %    5,254    7,367   -28.7 %
     Mountaineer           3,567   4,309   -17.2      7,576   12,483   -39.3
       Total Mercury
        Trucks             5,573   7,482   -25.5 %   12,830   19,850   -35.4 %
 
     Navigator             3,611   3,769    -4.2      8,400    9,984   -15.9
 
       Total Mercury
         and Lincoln
          Trucks           9,184  11,251   -18.4 %   21,230   29,834   -28.8 %
 
       Total Mercury
         and Lincoln
          Vehicles        50,623  60,118   -15.8 %  122,972  149,714   -17.9 %
 
     Total Lincoln Brand  17,078  20,604   -17.1 %   43,238   50,001   -13.5 %
     Total Mercury Brand  33,545  39,514   -15.1     79,734   99,713   -20.0
 
 
                         JAGUAR BRAND MARCH 2001 U.S. SALES
 
                                  March Month   DSR %    March CYTD     DSR %
                                 2001   2000   Change   2001    2000   Change
 
     XJ                            836  1,038  -19.5 %  2,238   2,643  -15.3 %
     S-TYPE                      2,100  2,347  -10.5    5,074   6,310  -19.6
     X-TYPE                          0     NA     NA       0       NA     NA
     XK                            491    656  -25.2    1,312   1,673  -21.6
       Total Jaguar              3,427  4,041  -15.2 %  8,624  10,626  -18.8 %
 
 
                         VOLVO BRAND MARCH 2001 U.S. SALES
 
                                March Month    DSR %     March CYTD     DSR %
                               2001    2000   Change    2001    2000   Change
 
     S40                       2,205   2,797  -21.2 %   5,116   7,365  -30.5 %
     V40                         311     518  -40.0       729   1,341  -45.6
     S60                       3,444      NA     NA     7,762      NA     NA
     S70                          34   2,831  -98.8       150   6,838  -97.8
     V70                       1,793   2,794  -35.8     3,867   7,248  -46.6
     V70 XC                    1,594      NA     NA     4,442      NA     NA
     C70                         619     767  -19.3     1,252   1,505  -16.8
     S80                       2,496   3,221  -22.5     5,204   8,293  -37.2
     S90/V90                       0       1     NA         0       1     NA
       Total Volvo            12,496  12,929   -3.3 %  28,522  32,591  -12.5 %
 
 
                       LAND ROVER BRAND MARCH 2001 U.S. SALES
 
                                  March Month    DSR %   March CYTD     DSR %
                                  2001   2000   Change   2001   2000   Change
 
     Range Rover                    358    494  -27.5 %  1,062  1,476  -28.0 %
     Discovery Series II          1,749  1,562   12.0    4,002  5,126  -21.9
       Total Land Rover           2,107  2,056    2.5 %  5,064  6,602  -23.3 %
 
 

SOURCE Ford Motor Company
    DEARBORN, Mich., April 3 /PRNewswire/ -- U.S. customers purchased or
 leased 386,069 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and
 Land Rover dealers in March, down 13 percent from the same month a year ago.
 Last March, the company recorded its highest sales month in history (441,701).
     The Ford Escape achieved its best sales month ever as 16,232 customers
 took delivery of the all-new subcompact sport utility vehicle in March.  The
 Escape helped Ford Outfitters deliver an any-month record of "No Boundaries"
 sport utility vehicles (75,216).
     The company's Volvo and Land Rover brands each posted strong sales in
 March.  Volvo achieved its second highest sales month (12,496) and Land Rover
 achieved its second highest March sales (2,107).
 
     North American Production
     Ford is reducing its previously-announced second quarter North American
 production plan by 20,000 units to 1,230,000 cars and trucks, primarily
 reflecting the elimination of one of three shifts of production at the
 Michigan Truck Plant.  The company's second quarter 2001 North American
 production is 89,000 units (7%) lower than second quarter 2000.
 
                    FORD MOTOR COMPANY MARCH 2001 U.S. SALES
 
                            March Month      DSR %       March CYTD      DSR %
                           2001     2000    Change     2001     2000    Change
     Car and Truck Sales
      By Brand
        Ford              317,416  364,613  -12.9 %  784,652   884,319  -11.3 %
        Mercury            33,545   39,514  -15.1     79,734    99,713  -20.0
        Lincoln            17,078   20,604  -17.1     43,238    50,001  -13.5
        Jaguar              3,427    4,041  -15.2      8,624    10,626  -18.8
        Volvo              12,496   12,929   -3.3     28,522    32,591  -12.5
        Land Rover          2,107    2,056    2.5      5,064     6,602  -23.3
           Total Ford
            Motor Company 386,069  441,701  -12.6 %  949,834 1,077,250  -11.8 %
 
     Memo: Cars and Trucks
        Cars              146,969  179,418  -18.1 %  368,911   440,997  -16.3 %
        Trucks            239,100  262,283   -8.8    580,923   636,253   -8.7
 
           Total Ford
            Motor Company 386,069  441,701  -12.6 % 949,834 1,077,250  -11.8 %
 
     Memo: Selling Days        27       27               77        77
 
     Note: Ford Motor Company acquired Land Rover on June 30, 2000.
     Accordingly, Ford's January 2000 sales exclude Land Rover.
 
                            FORD BRAND MARCH 2001 U.S. SALES
 
                          March Month    DSR %      March CYTD         DSR %
                         2001    2000   Change     2001    2000       Change
 
     Crown Victoria     8,182   10,082   -18.8 %  21,573   23,035      -6.3 %
     Taurus            33,050   41,335   -20.0    86,562   92,947      -6.9
     Focus             25,989   28,254    -8.0    65,114   71,092      -8.4
     Mustang           14,591   17,661   -17.4    40,371   40,992      -1.5
     Escort             9,389   12,891   -27.2    20,845   25,582     -18.5
     Contour                0    3,358  -100.0         0   24,252    -100.0
       Total Ford Cars 91,201  113,581   -19.7 % 234,465  277,900     -15.6 %
 
     Escape            16,232       NA      NA%   41,985       NA        NA%
     Explorer          36,759   46,684   -21.3    87,027  115,031     -24.3
     Expedition        18,847   18,534     1.7    46,341   50,217      -7.7
     Excursion          3,378    4,202   -19.6     8,616   12,064     -28.6
     Econoline/
      Club Wagon       15,368   16,561    -7.2    43,044   44,829      -4.0
     Windstar          21,136   30,264   -30.2    46,345   64,168     -27.8
     Ranger            31,324   43,026   -27.2    69,980   95,504     -26.7
     F-Series          82,227   90,522    -9.2   204,488  221,770      -7.8
     Heavy Trucks         944    1,239   -23.8     2,361    2,836     -16.7
       Total Ford
        Trucks        226,215  251,032    -9.9 % 550,187  606,419      -9.3 %
 
       Total Ford
        Brand         317,416  364,613   -12.9 % 784,652  884,319     -11.3 %
 
 
                  LINCOLN AND MERCURY BRAND MARCH 2001 U.S. SALES
 
                            March Month     DSR %       March CYTD      DSR %
                           2001    2000    Change     2001     2000    Change
 
     Grand Marquis        12,719  13,944    -8.8 %   30,206   33,365    -9.5 %
     Sable                12,574  12,204     3.0     30,010   27,681     8.4
     Cougar                2,679   4,383   -38.9      6,688    9,876   -32.3
     Mystique                  0   1,501  -100.0          0    8,941  -100.0
       Total Mercury Cars 27,972  32,032   -12.7 %   66,904   79,863   -16.2 %
 
     Town Car              6,831   9,087   -24.8     18,550   21,611   -14.2
     Continental           2,613   2,529     3.3      6,110    5,854     4.4
     LS                    4,023   5,219   -22.9     10,178   12,552   -18.9
       Total Lincoln Cars 13,467  16,835   -20.0 %   34,838   40,017   -12.9 %
 
       Total Mercury
        and Lincoln Cars  41,439  48,867   -15.2 %  101,742  119,880   -15.1 %
 
     Villager              2,006   3,173   -36.8 %    5,254    7,367   -28.7 %
     Mountaineer           3,567   4,309   -17.2      7,576   12,483   -39.3
       Total Mercury
        Trucks             5,573   7,482   -25.5 %   12,830   19,850   -35.4 %
 
     Navigator             3,611   3,769    -4.2      8,400    9,984   -15.9
 
       Total Mercury
         and Lincoln
          Trucks           9,184  11,251   -18.4 %   21,230   29,834   -28.8 %
 
       Total Mercury
         and Lincoln
          Vehicles        50,623  60,118   -15.8 %  122,972  149,714   -17.9 %
 
     Total Lincoln Brand  17,078  20,604   -17.1 %   43,238   50,001   -13.5 %
     Total Mercury Brand  33,545  39,514   -15.1     79,734   99,713   -20.0
 
 
                         JAGUAR BRAND MARCH 2001 U.S. SALES
 
                                  March Month   DSR %    March CYTD     DSR %
                                 2001   2000   Change   2001    2000   Change
 
     XJ                            836  1,038  -19.5 %  2,238   2,643  -15.3 %
     S-TYPE                      2,100  2,347  -10.5    5,074   6,310  -19.6
     X-TYPE                          0     NA     NA       0       NA     NA
     XK                            491    656  -25.2    1,312   1,673  -21.6
       Total Jaguar              3,427  4,041  -15.2 %  8,624  10,626  -18.8 %
 
 
                         VOLVO BRAND MARCH 2001 U.S. SALES
 
                                March Month    DSR %     March CYTD     DSR %
                               2001    2000   Change    2001    2000   Change
 
     S40                       2,205   2,797  -21.2 %   5,116   7,365  -30.5 %
     V40                         311     518  -40.0       729   1,341  -45.6
     S60                       3,444      NA     NA     7,762      NA     NA
     S70                          34   2,831  -98.8       150   6,838  -97.8
     V70                       1,793   2,794  -35.8     3,867   7,248  -46.6
     V70 XC                    1,594      NA     NA     4,442      NA     NA
     C70                         619     767  -19.3     1,252   1,505  -16.8
     S80                       2,496   3,221  -22.5     5,204   8,293  -37.2
     S90/V90                       0       1     NA         0       1     NA
       Total Volvo            12,496  12,929   -3.3 %  28,522  32,591  -12.5 %
 
 
                       LAND ROVER BRAND MARCH 2001 U.S. SALES
 
                                  March Month    DSR %   March CYTD     DSR %
                                  2001   2000   Change   2001   2000   Change
 
     Range Rover                    358    494  -27.5 %  1,062  1,476  -28.0 %
     Discovery Series II          1,749  1,562   12.0    4,002  5,126  -21.9
       Total Land Rover           2,107  2,056    2.5 %  5,064  6,602  -23.3 %
 
 SOURCE  Ford Motor Company

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