Formaspace Featured in New Book by Bestselling Business Author Dave Evans

Oct 19, 2010, 08:00 ET from Formaspace Technical Furniture

AUSTIN, Texas, Oct. 19 /PRNewswire/ -- Formaspace announced today that the company is prominently featured in bestselling business author Dave Evans' latest how-to manual, Social Media Marketing: The Next Generation of Business Engagement.

Social Media Marketing: The Next Generation of Business Engagement is a theoretical and practical how-to manual for marketers, product managers, small business owners, senior executives and organizational leaders.  The book explains next steps in rapidly evolving social marketing technologies. In particular, this book explains how to successfully implement a variety of analytical tools and ensure higher levels of customer engagement across the social media ecosystem.

The book is peppered throughout with examples of real life, best-in-class analytical marketing companies, including Coca-Cola, Starbucks, Dell, and Formaspace.  In particular, the book describes how Formaspace leveraged analytical data to become a leader in customer loyalty in the laboratory and industrial furniture industry using the Net Promoter System.

Formaspace was contacted by Mr. Evans last year following their announcement of an industry-leading net promoter score of 77, which ranked them 3rd behind the published scores of Harley-Davidson and Apple for consumer loyalty. According to, "The average firm sputters along at an NPS efficiency of only 5 to 10%."

Dave Evans' first book in the series, Social Media Marketing: An Hour a Day is currently ranked #15 on's list of books regarding web services.

About Formaspace Technical Furniture

Formaspace Technical Furniture advances the spirit of discovery and creation through the design and manufacture of custom workbenches, workstations, and technical furniture. The company develops elegant, practical, flexible solutions for customers in laboratory, technical, and industrial environments.

For additional information regarding its products, Formaspace can be reached by phone at 1.800.251.1505 or by email at

SOURCE Formaspace Technical Furniture