Former President of American Express Canada takes seat on Assante board

Trading Symbol: LMS

Exchange Listing: Toronto



Apr 25, 2001, 01:00 ET from Assante Corporation

    WINNIPEG, MN, April 25 /PRNewswire/ - Assante Corporation (Assante) today
 announced that Morris Perlis has joined the company's board of directors.
     Mr. Perlis is currently president of Morris Perlis & Associates, an
 advisory practice offering guidance to CEOs in all aspects of change
 management. From January 1994 to March 2001, Mr. Perlis was president of
 Counsel Corporation (TSE: CXS / Nasdaq:   CXSN). Under his guidance, Counsel
 Corporation acquired and built numerous successful health care companies in
 the United States.
     Prior to his involvement with Counsel Corporation, Mr. Perlis spent 13
 years at American Express. During this period, he had numerous senior
 management responsibilities based both in Canada and at the company's U.S.
 headquarters in New York. He was president and general manager, American
 Express, Canada Inc., president and chief executive officer, Amex Bank of
 Canada, as well as executive vice-president and general manager, Personal Card
 Division, U.S.A.
     Mr. Perlis is also a director on the boards of Counsel Corporation and
 GTR Group Inc. (TSE: GTR/ AMEX:   GIG), a leading interactive entertainment
 company. He is also involved in various non-profit activities, including the
 board of directors of the Baycrest Foundation, the Advisory Council of York
 University's MBA program and the Board of Governors of Mount Sinai Hospital.
     "I've always been interested in unique approaches to financial
 management," said Mr. Perlis. "When I saw what Assante was doing and how its
 advisors go beyond wealth management to complete life management, I saw this
 directorship as a great opportunity to work with people whose vision I shared
 and who were well down the road of providing integrated life management
 services."
     "We are delighted to have a person of Morris' calibre to assist us in
 strengthening our dominant position in the financial services industry in
 North America," said Martin Weinberg, chairman, CEO and president of Assante
 Corporation.
     Mr. Perlis replaces Terence C.W. Reid who stepped down from the Assante
 board of directors in March 2001. Mr. Reid, a director since June 1999,
 resigned after accepting the position of president at Laketon Investment
 Management Ltd.
     "Terry Reid was a significant contributor during his tenure on the board
 and I thank him for the guidance he provided on all matters, and particularly
 in the area of corporate governance," said Mr. Weinberg.
     For a listing of the company's nine board members, please visit
 www.assante.com.
     Assante Corporation is a leading provider of integrated wealth and life
 management services. Headquartered in Winnipeg, Manitoba, Assante takes a
 multidisciplinary approach to financial planning, investment advice, wealth
 management, estate and succession planning, insurance and business and sports
 management services.
 
 
 

SOURCE Assante Corporation
    WINNIPEG, MN, April 25 /PRNewswire/ - Assante Corporation (Assante) today
 announced that Morris Perlis has joined the company's board of directors.
     Mr. Perlis is currently president of Morris Perlis & Associates, an
 advisory practice offering guidance to CEOs in all aspects of change
 management. From January 1994 to March 2001, Mr. Perlis was president of
 Counsel Corporation (TSE: CXS / Nasdaq:   CXSN). Under his guidance, Counsel
 Corporation acquired and built numerous successful health care companies in
 the United States.
     Prior to his involvement with Counsel Corporation, Mr. Perlis spent 13
 years at American Express. During this period, he had numerous senior
 management responsibilities based both in Canada and at the company's U.S.
 headquarters in New York. He was president and general manager, American
 Express, Canada Inc., president and chief executive officer, Amex Bank of
 Canada, as well as executive vice-president and general manager, Personal Card
 Division, U.S.A.
     Mr. Perlis is also a director on the boards of Counsel Corporation and
 GTR Group Inc. (TSE: GTR/ AMEX:   GIG), a leading interactive entertainment
 company. He is also involved in various non-profit activities, including the
 board of directors of the Baycrest Foundation, the Advisory Council of York
 University's MBA program and the Board of Governors of Mount Sinai Hospital.
     "I've always been interested in unique approaches to financial
 management," said Mr. Perlis. "When I saw what Assante was doing and how its
 advisors go beyond wealth management to complete life management, I saw this
 directorship as a great opportunity to work with people whose vision I shared
 and who were well down the road of providing integrated life management
 services."
     "We are delighted to have a person of Morris' calibre to assist us in
 strengthening our dominant position in the financial services industry in
 North America," said Martin Weinberg, chairman, CEO and president of Assante
 Corporation.
     Mr. Perlis replaces Terence C.W. Reid who stepped down from the Assante
 board of directors in March 2001. Mr. Reid, a director since June 1999,
 resigned after accepting the position of president at Laketon Investment
 Management Ltd.
     "Terry Reid was a significant contributor during his tenure on the board
 and I thank him for the guidance he provided on all matters, and particularly
 in the area of corporate governance," said Mr. Weinberg.
     For a listing of the company's nine board members, please visit
 www.assante.com.
     Assante Corporation is a leading provider of integrated wealth and life
 management services. Headquartered in Winnipeg, Manitoba, Assante takes a
 multidisciplinary approach to financial planning, investment advice, wealth
 management, estate and succession planning, insurance and business and sports
 management services.
 
 
 SOURCE Assante Corporation