ForMyWorld Site Provides Environmental Information for All Zipcodes

http://www.formyworld.com



Apr 10, 2001, 01:00 ET from Environmental Defense

    NEW YORK, April 10 /PRNewswire/ -- Environmental Defense and the
 National Wildlife Federation (NWF) today announced the launch of ForMyWorld
 http://www.formyworld.com, a non-commercial web site that delivers detailed,
 zipcode specific environmental information for every community in America.
     "ForMyWorld offers people across America facts and advice tailored
 specifically to their communities, so users can access information quite
 literally about their own backyards," said Environmental Defense executive
 director Fred Krupp.
     ForMyWorld offers customized "Neighborhood Reports" with detailed local
 data.  Each report contains ways to take action in your community to improve
 your environment.  Users can receive reports on four different topics:
 
      -- Pollution studies levels of contaminants in local air, waters and
         soils, as well as local toxic manufacturing emissions;
      -- Nature provides a detailed overview of native fauna, from indigenous
         birds to common area snakes, in addition to information on local
         natural recreation areas;
      -- Recycling rounds-up area recycling centers for everything from junk
         mail to motor oil to used batteries;
      -- Gardening supplies facts about native plants and monthly gardening
         tips.
 
     ForMyWorld also provides content for the Animals & Environment section of
 the AOL Time Warner Foundation web site Helping.org, the most comprehensive
 e-philanthropy portal in cyberspace.  Helping.org links AOL's 27 million
 members and others to giving and volunteering opportunities.
     Major ForMyWorld funding comes from the Packard Foundation and the
 Surdna Foundation.  The site contains no banner ads or e-commerce.
 Environmental Defense has created web banner public service announcements
 (PSA's) with The Advertising Council, the nation's largest producer of public
 service ads.  These PSA's, which are being developed pro bono by volunteer ad
 agency McCann-Erickson/New York, are part of a comprehensive Environmental
 Defense PSA campaign aimed at providing information about everyday steps that
 can be taken to help preserve the environment.  Radio and television PSA's are
 also in development.
     "The Internet is the ultimate expression of 'think global, act local,'"
 said Krupp.  "The web gives Environmental Defense and the National Wildlife
 Federation the unique chance to offer pooled resources in a way we'd never be
 able to do offline."
     "People look to our organizations to give them the information they need
 to discover and care for the world around them," said NWF President and CEO
 Mark Van Putten.  "The Internet gives us an ideal opportunity to give people
 the information they want and the opportunity to make a difference for their
 community, their nation and their world."
 
     ForMyWorld features:
     Peter Benchley, author of "Jaws," introduces and narrates a
 three-dimensional animated map of the Channel Islands marine sanctuary off the
 California coast and provides an overview of the growing movement to protect
 and preserve marine sanctuaries around the world.
     Wildcam, live, streaming video of wildlife, including elephant seals off
 the coast of California, Steller sea lions, a seabird rookery featuring
 puffins in Alaska, and brown bears in Alaska feeding on salmon.
     Eco-Trip Contest, users can register to win one of two eco-trips -- to
 Yellowstone National Park in Montana or Canyonlands, Utah, one of the world's
 premier mountain biking and hiking areas.
     Environmental Defense acts as managing partner of ForMyWorld.
 Content providers include eNature.com, recently acquired by the
 National Wildlife Federation; Gardening.com; Earth's 911; and many others.  A
 group of editorial advisors comprised of distinguished environmentalists,
 scientists, public policy experts and journalists helps guide our development.
 A full list of the advisors is available at http://www.formyworld.com.
 
     About Environmental Defense
     Environmental Defense, a leading national nonprofit organization based in
 New York, represents more than 300,000 members.  Since 1967 we have linked
 science, economics, and law to create innovative, equitable, and
 cost-effective solutions to the most urgent environmental problems.
 
     About National Wildlife Federation
     The nation's largest member-supported conservation group, the
 National Wildlife Federation unites people from all walks of life to protect
 nature, wildlife and the world we all share.  NWF has educated and inspired
 families to uphold America's conservation tradition since 1936, and can be
 found on the Internet at http://www.NWF.org.
 
      Contact:  Leah Schmerl, leah@mkpr.com
                Michael Kaminer Public Relations, 212-627-8098
 
 

SOURCE Environmental Defense
    NEW YORK, April 10 /PRNewswire/ -- Environmental Defense and the
 National Wildlife Federation (NWF) today announced the launch of ForMyWorld
 http://www.formyworld.com, a non-commercial web site that delivers detailed,
 zipcode specific environmental information for every community in America.
     "ForMyWorld offers people across America facts and advice tailored
 specifically to their communities, so users can access information quite
 literally about their own backyards," said Environmental Defense executive
 director Fred Krupp.
     ForMyWorld offers customized "Neighborhood Reports" with detailed local
 data.  Each report contains ways to take action in your community to improve
 your environment.  Users can receive reports on four different topics:
 
      -- Pollution studies levels of contaminants in local air, waters and
         soils, as well as local toxic manufacturing emissions;
      -- Nature provides a detailed overview of native fauna, from indigenous
         birds to common area snakes, in addition to information on local
         natural recreation areas;
      -- Recycling rounds-up area recycling centers for everything from junk
         mail to motor oil to used batteries;
      -- Gardening supplies facts about native plants and monthly gardening
         tips.
 
     ForMyWorld also provides content for the Animals & Environment section of
 the AOL Time Warner Foundation web site Helping.org, the most comprehensive
 e-philanthropy portal in cyberspace.  Helping.org links AOL's 27 million
 members and others to giving and volunteering opportunities.
     Major ForMyWorld funding comes from the Packard Foundation and the
 Surdna Foundation.  The site contains no banner ads or e-commerce.
 Environmental Defense has created web banner public service announcements
 (PSA's) with The Advertising Council, the nation's largest producer of public
 service ads.  These PSA's, which are being developed pro bono by volunteer ad
 agency McCann-Erickson/New York, are part of a comprehensive Environmental
 Defense PSA campaign aimed at providing information about everyday steps that
 can be taken to help preserve the environment.  Radio and television PSA's are
 also in development.
     "The Internet is the ultimate expression of 'think global, act local,'"
 said Krupp.  "The web gives Environmental Defense and the National Wildlife
 Federation the unique chance to offer pooled resources in a way we'd never be
 able to do offline."
     "People look to our organizations to give them the information they need
 to discover and care for the world around them," said NWF President and CEO
 Mark Van Putten.  "The Internet gives us an ideal opportunity to give people
 the information they want and the opportunity to make a difference for their
 community, their nation and their world."
 
     ForMyWorld features:
     Peter Benchley, author of "Jaws," introduces and narrates a
 three-dimensional animated map of the Channel Islands marine sanctuary off the
 California coast and provides an overview of the growing movement to protect
 and preserve marine sanctuaries around the world.
     Wildcam, live, streaming video of wildlife, including elephant seals off
 the coast of California, Steller sea lions, a seabird rookery featuring
 puffins in Alaska, and brown bears in Alaska feeding on salmon.
     Eco-Trip Contest, users can register to win one of two eco-trips -- to
 Yellowstone National Park in Montana or Canyonlands, Utah, one of the world's
 premier mountain biking and hiking areas.
     Environmental Defense acts as managing partner of ForMyWorld.
 Content providers include eNature.com, recently acquired by the
 National Wildlife Federation; Gardening.com; Earth's 911; and many others.  A
 group of editorial advisors comprised of distinguished environmentalists,
 scientists, public policy experts and journalists helps guide our development.
 A full list of the advisors is available at http://www.formyworld.com.
 
     About Environmental Defense
     Environmental Defense, a leading national nonprofit organization based in
 New York, represents more than 300,000 members.  Since 1967 we have linked
 science, economics, and law to create innovative, equitable, and
 cost-effective solutions to the most urgent environmental problems.
 
     About National Wildlife Federation
     The nation's largest member-supported conservation group, the
 National Wildlife Federation unites people from all walks of life to protect
 nature, wildlife and the world we all share.  NWF has educated and inspired
 families to uphold America's conservation tradition since 1936, and can be
 found on the Internet at http://www.NWF.org.
 
      Contact:  Leah Schmerl, leah@mkpr.com
                Michael Kaminer Public Relations, 212-627-8098
 
 SOURCE  Environmental Defense