Fossil and Sony Ericsson Mobile Communication Team to Integrate Watches and Mobile Phones

Fashion Icon and Cellular Pioneer Leverage Functionality of the Two Most

Commonly Used Devices



Sep 28, 2006, 01:00 ET from Fossil, Inc.

    RICHARDSON, Texas and STOCKHOLM, Sept. 28 /PRNewswire-FirstCall/ --
 Fossil, Inc. (Nasdaq:   FOSL), a leading innovator of watches and fashion
 accessories and Sony Ericsson, a leading innovator in mobile phone
 technology and Bluetooth pioneer will soon roll out several lines of
 Bluetooth(TM) wireless technology-enabled watches.
     (Photos: http://www.newscom.com/cgi-bin/prnh/20060928/DATH004-a
                http://www.newscom.com/cgi-bin/prnh/20060928/DATH004-b
                http://www.newscom.com/cgi-bin/prnh/20060928/DATH004-c )
     Fossil will be introducing the ABACUS(TM) MobileWear(TM) and FOSSIL(R)
 Caller ID watches and Sony Ericsson will be introducing its own line of
 jointly developed products. All watches will seamlessly link to most Sony
 Ericsson Bluetooth-enabled mobile phones.
     "Together we have created a way to take control and simplify your
 mobile life," said Daniel Sandblom, product planner for Sony Ericsson. "The
 Bluetooth watch represents the best of both the world of fashion in its
 classic attractive design and the world of technology in its innovative
 functionality. That synergy will change your relationship with your mobile
 phone."
     The Bluetooth watch is the culmination of a longstanding objective for
 Sony Ericsson but represents an exciting future direction for mobile
 communication. It consolidates the company's reputation as a pioneering
 innovator in both mobile communication and Bluetooth while the partnership
 with Fossil has provided the perfect opportunity to offer a desirable and
 exclusive watch with genuine technical innovation.
     Sony Ericsson's commitment to exploiting advancing technology in its
 handsets and accessories in order to extend the boundaries of integrated
 mobile communication, coupled with Fossil's commitment to the evolution of
 what a watch can be explains the timing of the Bluetooth watch. No longer
 merely a timepiece, using a stylish wrist watch as a discreet user
 interface to personal mobile communication will become an essential part of
 handling calls and controlling the media player on a mobile phone.
     The Bluetooth technology enabled-watches are a convenient and efficient
 way for people to stay connected without compromising fashion. By combining
 style with technology, Fossil and Sony Ericsson have created a way to
 incorporate the convenience of the Bluetooth technology with a fashionable
 and socially acceptable way to manage a mobile phone.
     Watches are continuing to evolve. "Watches are the perfect 'glanceable'
 display. They are simple to use, fashionable, and well accepted," said Bill
 Geiser, Vice President of watch technology for Fossil. "The immediate
 opportunity is for watches to deliver convenient new services that simplify
 how people stay connected with one another."
     About Fossil Inc.
     Fossil is a design, development, marketing and distribution company
 that specializes in consumer products predicated on fashion and value. The
 company's principal offerings include an extensive line of fashion watches
 sold under the company's proprietary and licensed brands. The company also
 offers complementary lines of small leather goods, belts, handbags,
 sunglasses, jewelry and apparel. The company's products are sold in
 department stores and specialty retail stores in over 90 countries around
 the world, in addition to the company's e-commerce website at
 http://www.fossil.com . Certain product, press release and SEC filing
 information concerning the Company is available at the website.
     About Sony Ericsson
     Sony Ericsson Mobile Communications serves the global communications
 market with innovative and feature-rich mobile phones, accessories, and PC-
 cards. Established as a joint venture by Sony and Ericsson in 2001, with
 global corporate functions located in London, the company employs
 approximately 6,000 people worldwide, including R&D sites in Europe, Japan,
 China and America. Sony Ericsson is the global title sponsor of the Women's
 Tennis Association, and works with the Association to promote the Sony
 Ericsson WTA Tour in over 80 cities during the year. For more information
 on Sony Ericsson, please visit http://www.SonyEricsson.com
     All other brands, product names, company names, trademarks and service
 marks are the properties of their respective owners. All rights reserved.
     Fossil, the Fossil logo, Caller ID Wristwatch, ABACUS, and MobileWear
 are trademarks of Fossil, Inc.
     The Bluetooth(R) word mark and logos are owned by the Bluetooth SIG,
 Inc. and any use of such marks by Fossil are under license. Other
 trademarks and trade names are those of their respective owners.
 
 

SOURCE Fossil, Inc.
    RICHARDSON, Texas and STOCKHOLM, Sept. 28 /PRNewswire-FirstCall/ --
 Fossil, Inc. (Nasdaq:   FOSL), a leading innovator of watches and fashion
 accessories and Sony Ericsson, a leading innovator in mobile phone
 technology and Bluetooth pioneer will soon roll out several lines of
 Bluetooth(TM) wireless technology-enabled watches.
     (Photos: http://www.newscom.com/cgi-bin/prnh/20060928/DATH004-a
                http://www.newscom.com/cgi-bin/prnh/20060928/DATH004-b
                http://www.newscom.com/cgi-bin/prnh/20060928/DATH004-c )
     Fossil will be introducing the ABACUS(TM) MobileWear(TM) and FOSSIL(R)
 Caller ID watches and Sony Ericsson will be introducing its own line of
 jointly developed products. All watches will seamlessly link to most Sony
 Ericsson Bluetooth-enabled mobile phones.
     "Together we have created a way to take control and simplify your
 mobile life," said Daniel Sandblom, product planner for Sony Ericsson. "The
 Bluetooth watch represents the best of both the world of fashion in its
 classic attractive design and the world of technology in its innovative
 functionality. That synergy will change your relationship with your mobile
 phone."
     The Bluetooth watch is the culmination of a longstanding objective for
 Sony Ericsson but represents an exciting future direction for mobile
 communication. It consolidates the company's reputation as a pioneering
 innovator in both mobile communication and Bluetooth while the partnership
 with Fossil has provided the perfect opportunity to offer a desirable and
 exclusive watch with genuine technical innovation.
     Sony Ericsson's commitment to exploiting advancing technology in its
 handsets and accessories in order to extend the boundaries of integrated
 mobile communication, coupled with Fossil's commitment to the evolution of
 what a watch can be explains the timing of the Bluetooth watch. No longer
 merely a timepiece, using a stylish wrist watch as a discreet user
 interface to personal mobile communication will become an essential part of
 handling calls and controlling the media player on a mobile phone.
     The Bluetooth technology enabled-watches are a convenient and efficient
 way for people to stay connected without compromising fashion. By combining
 style with technology, Fossil and Sony Ericsson have created a way to
 incorporate the convenience of the Bluetooth technology with a fashionable
 and socially acceptable way to manage a mobile phone.
     Watches are continuing to evolve. "Watches are the perfect 'glanceable'
 display. They are simple to use, fashionable, and well accepted," said Bill
 Geiser, Vice President of watch technology for Fossil. "The immediate
 opportunity is for watches to deliver convenient new services that simplify
 how people stay connected with one another."
     About Fossil Inc.
     Fossil is a design, development, marketing and distribution company
 that specializes in consumer products predicated on fashion and value. The
 company's principal offerings include an extensive line of fashion watches
 sold under the company's proprietary and licensed brands. The company also
 offers complementary lines of small leather goods, belts, handbags,
 sunglasses, jewelry and apparel. The company's products are sold in
 department stores and specialty retail stores in over 90 countries around
 the world, in addition to the company's e-commerce website at
 http://www.fossil.com . Certain product, press release and SEC filing
 information concerning the Company is available at the website.
     About Sony Ericsson
     Sony Ericsson Mobile Communications serves the global communications
 market with innovative and feature-rich mobile phones, accessories, and PC-
 cards. Established as a joint venture by Sony and Ericsson in 2001, with
 global corporate functions located in London, the company employs
 approximately 6,000 people worldwide, including R&D sites in Europe, Japan,
 China and America. Sony Ericsson is the global title sponsor of the Women's
 Tennis Association, and works with the Association to promote the Sony
 Ericsson WTA Tour in over 80 cities during the year. For more information
 on Sony Ericsson, please visit http://www.SonyEricsson.com
     All other brands, product names, company names, trademarks and service
 marks are the properties of their respective owners. All rights reserved.
     Fossil, the Fossil logo, Caller ID Wristwatch, ABACUS, and MobileWear
 are trademarks of Fossil, Inc.
     The Bluetooth(R) word mark and logos are owned by the Bluetooth SIG,
 Inc. and any use of such marks by Fossil are under license. Other
 trademarks and trade names are those of their respective owners.
 
 SOURCE Fossil, Inc.