Freever, Backed by France's Three Mobile Phone Operators, Launches a Single Access Number to Its Services

Apr 10, 2001, 01:00 ET from Freever

    PARIS, April 10 /PRNewswire/ -- For the first time in France, France
 Telecom, Bouygues Telecom and SFR subscribers are able to cross over, meet and
 chat in groups on their mobiles using SMS thanks to Freever.
     While these services are available through each of the individual
 operators, users are now able to interconnect by registering at
 +33-8-2000-24-28 or +33-8-2000-CHAT.
 
     The 3 domestic operators won over by Freever
     At a time when growth of Internet usage via mobile phones is delayed by
 technology still under development, operators are focussing on selling
 customised services with high added value to strengthen their market share.
 The goal is to generate additional traffic, but also to build user loyalty by
 providing customised content in addition to voice communications.
 
     Today, 21 million SMS are sent in France on a daily basis.
     Leader in mobile entertainment, Freever has been adopted by all
 three domestic operators in France:  this economic consensus is based on a
 customised service, the new SMS, which is revolutionising the use of mobile
 phones and, for the first time in France, is generating cross-operator synergy
 around a veritable social phenomenon.
     After Vizzavi and SFR in June 2000, Bouygues Telecom added the Freever
 service last November.  Finally, France Telecom subscribers have been able to
 access the service on the Itineris, Ola or Mobicarte options since February
 2001.
     More than three months after its launch, Freever has gained the
 unconditional support of over 170,000 fans in the mobile phone community.  The
 core target of this market is the 15- to 25-year age bracket who have adopted
 this means of communication as their own.  More than 5 million messages are
 sent each month.  Freever reports 25% percent growth in the number of
 subscriptions a month; the potential number of subscribers by the end of 2001
 is reckoned to be one million.  Furthermore, Freever generates 5 euros ARPU*,
 i.e. a value of 5 euros per user, per month.
 
     Freever, an innovative model
     Created in 1999 by Jerome Traisnel, Philippe Tissot and Fabien Thiriet,
 three experts in mobile phone, smart card and WAP apps and electronic
 transactions at Schlumberger, where they have all held the position of Manager
 Europe, Freever now boasts a team of almost 50 people specialised in consumer
 marketing, technology innovation, finance, etc.
     Backed by their innovative approach, the founders of Freever have
 pre-empted the mobile phone market's expectations and growth trends.  These
 concept makers have built a project that combines management, investment and a
 relevant vision of the market, thus consolidating the growth prospects for
 their company.
     Freever first raised capital of EUR 800,000 from CDC-Innovation,
 Apollo-Invest and Fenswood to underpin its launch and to develop the first
 multi-standard platform for instant mobile message services, which is now
 based on three patented technological innovations.
     In September 2000, Freever made a second call on its initial and two new
 investors (net partners and add partners), and came away with over
 EUR 12 million, which will enable it to finance its international growth.
 
     Growth resolutely focused on the international market
     Backed by its success in France, Freever is gradually launching its range
 of services abroad.  In Europe, Freever is pursuing its introduction in the
 United Kingdom following a partnership agreement signed in February 2000 with
 Vodafone, one of Great Britain's leading phone operators, and is preparing for
 its push into Italy.  By the end of 2001, Freever expects to be present in
 five European countries.
 
     Freever, the new SMS
     It is very easy to become a member of the Freever community.  You simply
 call the single Freever number, +33-8-2000-24-28 (+33-8-2000-CHAT), and enroll
 by choosing a pseudonym.
     With Freever, anyone who has a mobile phone can talk freely and
 anonymously with all other members of the community, either in the chat forums
 or one-to-one.
     In addition to conventional SMS, Freever provides users with the
 possibility of joining forums with several users at the same time:  a message
 sent to a forum can be read by all the members in the group.
     Freever enables members to meet according to their interests:  a user can
 be put into contact with other users based on a variety of criteria (centres
 of interest, sex, age, address, etc.).
     With Freever users can also create their own tribe and stay in contact
 with its members (school class, family, group of friends, etc.).
 
     Specific communities and increasingly targeted tribes
     Amazing communities are cropping up on mobiles thanks to Freever.  In
 addition to the "conventional" communities found on the Internet, Freever aims
 to position itself at the heart of its members' centres of interest by
 identifying with specific events and original partners.
     Community members can tap into details about film releases, cultural news,
 events with leading sports clubs, and so on.
     The Yamakasi, young people who jump from building to building, have issued
 an invitation to Freever members for the beginning of April to coincide with
 the release of a film produced by Luc Besson.
 
     * average revenue per users
 
 

SOURCE Freever
    PARIS, April 10 /PRNewswire/ -- For the first time in France, France
 Telecom, Bouygues Telecom and SFR subscribers are able to cross over, meet and
 chat in groups on their mobiles using SMS thanks to Freever.
     While these services are available through each of the individual
 operators, users are now able to interconnect by registering at
 +33-8-2000-24-28 or +33-8-2000-CHAT.
 
     The 3 domestic operators won over by Freever
     At a time when growth of Internet usage via mobile phones is delayed by
 technology still under development, operators are focussing on selling
 customised services with high added value to strengthen their market share.
 The goal is to generate additional traffic, but also to build user loyalty by
 providing customised content in addition to voice communications.
 
     Today, 21 million SMS are sent in France on a daily basis.
     Leader in mobile entertainment, Freever has been adopted by all
 three domestic operators in France:  this economic consensus is based on a
 customised service, the new SMS, which is revolutionising the use of mobile
 phones and, for the first time in France, is generating cross-operator synergy
 around a veritable social phenomenon.
     After Vizzavi and SFR in June 2000, Bouygues Telecom added the Freever
 service last November.  Finally, France Telecom subscribers have been able to
 access the service on the Itineris, Ola or Mobicarte options since February
 2001.
     More than three months after its launch, Freever has gained the
 unconditional support of over 170,000 fans in the mobile phone community.  The
 core target of this market is the 15- to 25-year age bracket who have adopted
 this means of communication as their own.  More than 5 million messages are
 sent each month.  Freever reports 25% percent growth in the number of
 subscriptions a month; the potential number of subscribers by the end of 2001
 is reckoned to be one million.  Furthermore, Freever generates 5 euros ARPU*,
 i.e. a value of 5 euros per user, per month.
 
     Freever, an innovative model
     Created in 1999 by Jerome Traisnel, Philippe Tissot and Fabien Thiriet,
 three experts in mobile phone, smart card and WAP apps and electronic
 transactions at Schlumberger, where they have all held the position of Manager
 Europe, Freever now boasts a team of almost 50 people specialised in consumer
 marketing, technology innovation, finance, etc.
     Backed by their innovative approach, the founders of Freever have
 pre-empted the mobile phone market's expectations and growth trends.  These
 concept makers have built a project that combines management, investment and a
 relevant vision of the market, thus consolidating the growth prospects for
 their company.
     Freever first raised capital of EUR 800,000 from CDC-Innovation,
 Apollo-Invest and Fenswood to underpin its launch and to develop the first
 multi-standard platform for instant mobile message services, which is now
 based on three patented technological innovations.
     In September 2000, Freever made a second call on its initial and two new
 investors (net partners and add partners), and came away with over
 EUR 12 million, which will enable it to finance its international growth.
 
     Growth resolutely focused on the international market
     Backed by its success in France, Freever is gradually launching its range
 of services abroad.  In Europe, Freever is pursuing its introduction in the
 United Kingdom following a partnership agreement signed in February 2000 with
 Vodafone, one of Great Britain's leading phone operators, and is preparing for
 its push into Italy.  By the end of 2001, Freever expects to be present in
 five European countries.
 
     Freever, the new SMS
     It is very easy to become a member of the Freever community.  You simply
 call the single Freever number, +33-8-2000-24-28 (+33-8-2000-CHAT), and enroll
 by choosing a pseudonym.
     With Freever, anyone who has a mobile phone can talk freely and
 anonymously with all other members of the community, either in the chat forums
 or one-to-one.
     In addition to conventional SMS, Freever provides users with the
 possibility of joining forums with several users at the same time:  a message
 sent to a forum can be read by all the members in the group.
     Freever enables members to meet according to their interests:  a user can
 be put into contact with other users based on a variety of criteria (centres
 of interest, sex, age, address, etc.).
     With Freever users can also create their own tribe and stay in contact
 with its members (school class, family, group of friends, etc.).
 
     Specific communities and increasingly targeted tribes
     Amazing communities are cropping up on mobiles thanks to Freever.  In
 addition to the "conventional" communities found on the Internet, Freever aims
 to position itself at the heart of its members' centres of interest by
 identifying with specific events and original partners.
     Community members can tap into details about film releases, cultural news,
 events with leading sports clubs, and so on.
     The Yamakasi, young people who jump from building to building, have issued
 an invitation to Freever members for the beginning of April to coincide with
 the release of a film produced by Luc Besson.
 
     * average revenue per users
 
 SOURCE  Freever