frog Ann Arbor and AM&P Magazine Team up to Host Creativity Workshop June 6

    ANN ARBOR, Mich., April 16 /PRNewswire/ -- For automotive, transportation
 and manufacturing companies needing a kick start in the creative department,
 frog design, a global leader in innovative product design, will host a one-day
 creativity workshop in its Ann Arbor studio.  The event, scheduled for June 6,
 2001, will be co-sponsored by Automotive Manufacturing & Production (AM&P)
 magazine -- a monthly trade publication covering the auto industry from design
 through delivery.
     Led by frog's Mobility Director Dan Sturges and Volvo's Chief of Strategic
 Design Douglas Frasher, the workshop will focus on the creative process and
 give attendees tips, recommendations, insights and ideas on how to be an
 innovator.  How do you think outside the box without leaving reality behind?
 Where will your company's next "big idea" come from?  What can be gained by
 changing the way you think about what you do?
     Leap:frog has been designed as a hands-on day of "learning by doing."
 Limited to just 40 people, the workshop will be a combination of shared
 processes, demonstrations and an exercise developed specifically for Leap:frog
 that will help attendees put their creative power in motion.
     While creativity is most often associated with the design department,
 according to Sturges, this event is not just for designers.
     "Managers, engineers, executives -- they're all responsible for
 contributing ideas that will set their company apart," says Sturges.  "To make
 an impact, you have to be able to think clearly, strategically and, most
 importantly in today's market, creatively.  You have to be fearless in
 generating ideas and solutions, and that's what Leap:frog will teach you to
 do."
     "In the future, there will be the companies who continue to innovate, and
 all the new companies that have come along to replace the old companies who
 did not continue to innovate," says Gary Vasilash, editor-in-chief of
 Automotive Manufacturing & Production.  "Innovation -- rethinking old
 paradigms -- is what will determine success in the 21st Century.  If your
 company doesn't value new ideas, and if you're not out there pushing the
 envelope, you're already behind."
     For more details about this unique workshop, or to register, contact Dave
 Roznowski at 734-416-9705.  Or log on to www.autofieldguide.com .
 
     About frog
     For companies with a business-critical need to create, produce and market
 breakthrough products and services in the coming millennium, frog is the
 answer.  With its web-centric digital products and services, pioneering
 productioneering process, and focus on innovation, frog enables companies to
 transform themselves from makers of the "anonymous and mass-produced" into
 forward-thinking developers of customer-focused, market-leading products.
     frog is headquartered in Sunnyvale, CA, with additional U.S. offices in
 San Francisco, New York, Ann Arbor, Austin, and Los Angeles.  European offices
 are in the German cities of Altensteig, Dusseldorf and Berlin, and frogISRAEL
 is in Herzeliya, Israel's equivalent to Silicon Valley.  Visit the frog
 website at www.frogwerk.com .
 
 

SOURCE  frog design and Automotive Manufacturing & Production magazine

    ANN ARBOR, Mich., April 16 /PRNewswire/ -- For automotive, transportation
 and manufacturing companies needing a kick start in the creative department,
 frog design, a global leader in innovative product design, will host a one-day
 creativity workshop in its Ann Arbor studio.  The event, scheduled for June 6,
 2001, will be co-sponsored by Automotive Manufacturing & Production (AM&P)
 magazine -- a monthly trade publication covering the auto industry from design
 through delivery.
     Led by frog's Mobility Director Dan Sturges and Volvo's Chief of Strategic
 Design Douglas Frasher, the workshop will focus on the creative process and
 give attendees tips, recommendations, insights and ideas on how to be an
 innovator.  How do you think outside the box without leaving reality behind?
 Where will your company's next "big idea" come from?  What can be gained by
 changing the way you think about what you do?
     Leap:frog has been designed as a hands-on day of "learning by doing."
 Limited to just 40 people, the workshop will be a combination of shared
 processes, demonstrations and an exercise developed specifically for Leap:frog
 that will help attendees put their creative power in motion.
     While creativity is most often associated with the design department,
 according to Sturges, this event is not just for designers.
     "Managers, engineers, executives -- they're all responsible for
 contributing ideas that will set their company apart," says Sturges.  "To make
 an impact, you have to be able to think clearly, strategically and, most
 importantly in today's market, creatively.  You have to be fearless in
 generating ideas and solutions, and that's what Leap:frog will teach you to
 do."
     "In the future, there will be the companies who continue to innovate, and
 all the new companies that have come along to replace the old companies who
 did not continue to innovate," says Gary Vasilash, editor-in-chief of
 Automotive Manufacturing & Production.  "Innovation -- rethinking old
 paradigms -- is what will determine success in the 21st Century.  If your
 company doesn't value new ideas, and if you're not out there pushing the
 envelope, you're already behind."
     For more details about this unique workshop, or to register, contact Dave
 Roznowski at 734-416-9705.  Or log on to www.autofieldguide.com .
 
     About frog
     For companies with a business-critical need to create, produce and market
 breakthrough products and services in the coming millennium, frog is the
 answer.  With its web-centric digital products and services, pioneering
 productioneering process, and focus on innovation, frog enables companies to
 transform themselves from makers of the "anonymous and mass-produced" into
 forward-thinking developers of customer-focused, market-leading products.
     frog is headquartered in Sunnyvale, CA, with additional U.S. offices in
 San Francisco, New York, Ann Arbor, Austin, and Los Angeles.  European offices
 are in the German cities of Altensteig, Dusseldorf and Berlin, and frogISRAEL
 is in Herzeliya, Israel's equivalent to Silicon Valley.  Visit the frog
 website at www.frogwerk.com .
 
 SOURCE  frog design and Automotive Manufacturing & Production magazine