Fuel Fund of Maryland Attracts 5,000 New Donors

Apr 26, 2001, 01:00 ET from Fuel Fund of Maryland, Inc.

    BALTIMORE, April 26 /PRNewswire/ -- The Fuel Fund of Maryland, Inc. today
 reported that its recently completed Fuel Fund envelope campaign reached its
 highest response level in recent history, marking a 58.5% increase in cash and
 a 63.7% increase in total number of gifts over last year.  Between December 1,
 2000 and March 30, 2001, the Fuel Fund received 13,327 gifts through envelopes
 inserted in BGE bills, grossing $406,580.  More than 5,000 of the gifts came
 from people who had never given to the Fuel Fund before this year.  Proceeds
 from the campaign have not reached $400,000 since 1996.
     "There are several factors that may have contributed to such a generous
 response this year," said Executive Director, Mary Ellen Vanni.  "First, a
 cold spell in November accompanied a substantial rise in natural gas and home
 heating oil prices.  After seeing the increases in their own heating bills,
 Fuel Fund supporters were very concerned about their neighbors in need.  Some,
 who were able, sent an additional contribution this year.  Other regular
 contributors were unable to give this year because their own bills were so
 high.  This is why the 5,000 new givers are so important.
     "Secondly, in anticipation of higher heating costs, our partners at BGE,
 FOX45/WB54 and Eller Media increased support for television, radio and bus
 tail advertisements which provided greater visibility to the envelope
 campaign.  These partners provided time and talent to the Fuel Fund to assure
 that we could broaden our efforts and meet the increased need this winter's
 heating season presented.  Their strong support meant we could offer more help
 to more people.
     "A third contributing factor is the broad news coverage of energy issues
 locally and nationally.  The constant stream of television, radio and
 newspaper stories concerning energy prices in Maryland, energy shortages,
 energy deregulation and energy crises in other states, keeps home energy needs
 in the forefront of the public minds."
     "The Fuel Fund is extremely grateful and wants to thank the corporate
 sponsors and the citizens of Central Maryland who responded so generously to
 the Fuel Fund's winter envelope appeal," said Bob Geis, President of the Fuel
 Fund Board.  "Yet, summer is around the corner.  Fuel Fund clients face a new
 set of challenges as the temperatures and the humidity start rising in
 Maryland."
 
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SOURCE Fuel Fund of Maryland, Inc.
    BALTIMORE, April 26 /PRNewswire/ -- The Fuel Fund of Maryland, Inc. today
 reported that its recently completed Fuel Fund envelope campaign reached its
 highest response level in recent history, marking a 58.5% increase in cash and
 a 63.7% increase in total number of gifts over last year.  Between December 1,
 2000 and March 30, 2001, the Fuel Fund received 13,327 gifts through envelopes
 inserted in BGE bills, grossing $406,580.  More than 5,000 of the gifts came
 from people who had never given to the Fuel Fund before this year.  Proceeds
 from the campaign have not reached $400,000 since 1996.
     "There are several factors that may have contributed to such a generous
 response this year," said Executive Director, Mary Ellen Vanni.  "First, a
 cold spell in November accompanied a substantial rise in natural gas and home
 heating oil prices.  After seeing the increases in their own heating bills,
 Fuel Fund supporters were very concerned about their neighbors in need.  Some,
 who were able, sent an additional contribution this year.  Other regular
 contributors were unable to give this year because their own bills were so
 high.  This is why the 5,000 new givers are so important.
     "Secondly, in anticipation of higher heating costs, our partners at BGE,
 FOX45/WB54 and Eller Media increased support for television, radio and bus
 tail advertisements which provided greater visibility to the envelope
 campaign.  These partners provided time and talent to the Fuel Fund to assure
 that we could broaden our efforts and meet the increased need this winter's
 heating season presented.  Their strong support meant we could offer more help
 to more people.
     "A third contributing factor is the broad news coverage of energy issues
 locally and nationally.  The constant stream of television, radio and
 newspaper stories concerning energy prices in Maryland, energy shortages,
 energy deregulation and energy crises in other states, keeps home energy needs
 in the forefront of the public minds."
     "The Fuel Fund is extremely grateful and wants to thank the corporate
 sponsors and the citizens of Central Maryland who responded so generously to
 the Fuel Fund's winter envelope appeal," said Bob Geis, President of the Fuel
 Fund Board.  "Yet, summer is around the corner.  Fuel Fund clients face a new
 set of challenges as the temperatures and the humidity start rising in
 Maryland."
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X31341550
 
 SOURCE  Fuel Fund of Maryland, Inc.

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