Fundraiser Has Kids Selling Fruit Not Candy

Initiative to Change the Way Kids Eat and Raise Money Debuts at California PTA

Convention



Apr 26, 2001, 01:00 ET from FreshSuccess

    SAN JOSE, Calif., April 26 /PRNewswire/ -- The California State PTA
 convention this week is the site for the introduction of an innovative program
 created to teach kids how to eat healthier while helping them generate much-
 needed funds for their clubs, bands and other school activities.  The new
 program is called FreshSuccess Fruit 4U and it's a fundraiser that centers on
 selling delicious fresh fruit, a food that less than 15 percent of school
 children get their recommended servings of each day according to the United
 States Department of Agriculture.
     Mark Monro of Oxnard, California founded FreshSuccess after learning that
 high-quality fruit often never make it to the mass market because some
 varieties can't sustain the shipping and long shelf life.  He also heard about
 the increase in childhood obesity and a recommendation by the Centers for
 Disease Control that schools no longer rely on the sale of candy, cookies and
 other sweets to raise funds for their programs.  Parent groups and school
 clubs are now urged to sell healthy food or non-food items as an alternative.
 Monro believed that selling fresh fruit instead of candy and cookies would
 reinforce the message of lifelong healthy eating among kids, especially if it
 were integrated with nutrition education.
     "On one hand we tell our kids to eat healthy yet with the other, we arm
 them with the very food we say is bad just for the sake of raising funds for
 school," said Monro.  "This is contradictive and counterproductive and I knew
 we could utilize the excess of high-quality fruit that is not mass marketable
 to change the way schools approach fundraising.  Our school fundraising
 programs give us the opportunity to educate as well as raise needed funds."
     FreshSuccess is a unique program that helps kids sell healthy fruit and
 reap hefty profits for their school.  Kids take orders for beautifully
 packaged premium fruit from California, which is then shipped directly to the
 school and delivered to neighborhood doorsteps by volunteers.  Also available
 are recipe ideas and lesson plans for reinforcing with kids the importance of
 getting five servings of fruit and vegetables a day, eating a balanced diet
 and having a healthy lifestyle.  The American Cancer Society supplies the
 nutritional information contained in the fruit baskets.
     Statistics show that children who have poor diets, lacking in fruits and
 vegetables, and inactive lifestyles often gain weight.  The 1999 National
 Health and Examination Survey conducted by the Centers for Disease Control
 revealed that 13% of children ages 6-11, and 14% of teenagers ages 12-19, are
 overweight, figures which represent a 2-3 % increase from the estimates
 obtained in the 1994 survey.  As Christopher Landon, M.D. and Executive
 Director of the Landon Pediatric Foundation in Ventura, California states,
 "Obesity is a public health epidemic.  We have more obese kids than ever
 before.  This will create long term health problems including kidney disease,
 heart disease, diabetes, and many others.  Parents and schools must teach kids
 about lifelong nutrition now.  Comfort foods should be fresh fruit, not soda,
 cookies, or potato chips."
     Mark Monro wants to provide the tools for parents, teachers and school
 administrators help to combat these health risks children face.  According to
 the Center for Disease Control's Guidelines for School and Community Health
 Programs:  Promoting Lifelong Healthy Eating, schools are a key element
 because they can reinforce the message of healthy eating by developing a
 nutrition policy that extends beyond classroom lessons and school lunches into
 other elements of the school health program, family and community life.
     For more information on the FreshSuccess Fruit 4U fundraising program,
 stop by the FreshSuccess booth #805 at the California State PTA's annual
 meeting at the McEnery Convention Center in San Jose on April 26 from
 10 am - 4 pm, April 27 from 7 am - 3 pm and April 28 from 7 am - 1 pm to meet
 Mark Monro, sample delicious fresh fruit, and obtain information on how to
 achieve great results by raising funds the healthy way.   You can also reach
 him by calling 866-FRUIT 4U (866-378-4848) or visit www.freshsuccess.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X71372638
 
 

SOURCE FreshSuccess
    SAN JOSE, Calif., April 26 /PRNewswire/ -- The California State PTA
 convention this week is the site for the introduction of an innovative program
 created to teach kids how to eat healthier while helping them generate much-
 needed funds for their clubs, bands and other school activities.  The new
 program is called FreshSuccess Fruit 4U and it's a fundraiser that centers on
 selling delicious fresh fruit, a food that less than 15 percent of school
 children get their recommended servings of each day according to the United
 States Department of Agriculture.
     Mark Monro of Oxnard, California founded FreshSuccess after learning that
 high-quality fruit often never make it to the mass market because some
 varieties can't sustain the shipping and long shelf life.  He also heard about
 the increase in childhood obesity and a recommendation by the Centers for
 Disease Control that schools no longer rely on the sale of candy, cookies and
 other sweets to raise funds for their programs.  Parent groups and school
 clubs are now urged to sell healthy food or non-food items as an alternative.
 Monro believed that selling fresh fruit instead of candy and cookies would
 reinforce the message of lifelong healthy eating among kids, especially if it
 were integrated with nutrition education.
     "On one hand we tell our kids to eat healthy yet with the other, we arm
 them with the very food we say is bad just for the sake of raising funds for
 school," said Monro.  "This is contradictive and counterproductive and I knew
 we could utilize the excess of high-quality fruit that is not mass marketable
 to change the way schools approach fundraising.  Our school fundraising
 programs give us the opportunity to educate as well as raise needed funds."
     FreshSuccess is a unique program that helps kids sell healthy fruit and
 reap hefty profits for their school.  Kids take orders for beautifully
 packaged premium fruit from California, which is then shipped directly to the
 school and delivered to neighborhood doorsteps by volunteers.  Also available
 are recipe ideas and lesson plans for reinforcing with kids the importance of
 getting five servings of fruit and vegetables a day, eating a balanced diet
 and having a healthy lifestyle.  The American Cancer Society supplies the
 nutritional information contained in the fruit baskets.
     Statistics show that children who have poor diets, lacking in fruits and
 vegetables, and inactive lifestyles often gain weight.  The 1999 National
 Health and Examination Survey conducted by the Centers for Disease Control
 revealed that 13% of children ages 6-11, and 14% of teenagers ages 12-19, are
 overweight, figures which represent a 2-3 % increase from the estimates
 obtained in the 1994 survey.  As Christopher Landon, M.D. and Executive
 Director of the Landon Pediatric Foundation in Ventura, California states,
 "Obesity is a public health epidemic.  We have more obese kids than ever
 before.  This will create long term health problems including kidney disease,
 heart disease, diabetes, and many others.  Parents and schools must teach kids
 about lifelong nutrition now.  Comfort foods should be fresh fruit, not soda,
 cookies, or potato chips."
     Mark Monro wants to provide the tools for parents, teachers and school
 administrators help to combat these health risks children face.  According to
 the Center for Disease Control's Guidelines for School and Community Health
 Programs:  Promoting Lifelong Healthy Eating, schools are a key element
 because they can reinforce the message of healthy eating by developing a
 nutrition policy that extends beyond classroom lessons and school lunches into
 other elements of the school health program, family and community life.
     For more information on the FreshSuccess Fruit 4U fundraising program,
 stop by the FreshSuccess booth #805 at the California State PTA's annual
 meeting at the McEnery Convention Center in San Jose on April 26 from
 10 am - 4 pm, April 27 from 7 am - 3 pm and April 28 from 7 am - 1 pm to meet
 Mark Monro, sample delicious fresh fruit, and obtain information on how to
 achieve great results by raising funds the healthy way.   You can also reach
 him by calling 866-FRUIT 4U (866-378-4848) or visit www.freshsuccess.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X71372638
 
 SOURCE  FreshSuccess