VAN NUYS, Calif., Feb. 15, 2018 /PRNewswire/ -- Funrise, Inc., a leading global toy manufacturer, announces partnership with Warner Bros. Consumer Products (WBCP) for the debut of their new preschool vehicle line, HERODRIVE™, at New York Toy Fair. HERODRIVE is an innovative, one-of-a-kind line that combines kids' favorite entertainment characters with fun and innovative play features to deliver the coolest vehicles for preschoolers. To launch this new brand, Funrise has partnered with WBCP to create a collection of DC Super Friends HERODRIVE vehicles. The HERODRIVE line featuring the DC SUPER FRIENDS Collection will be available at major retailers around the world starting fall 2018.
The HERODRIVE DC Super Friends Collection will launch with preschool-themed character vehicles inspired by the DC characters such as Batman, Superman, The Flash, and more. Vehicles will be available in a range of sizes and styles including: Mash Machines, a new style of preschool vehicles that fuses together iconic vehicles such as police cars and fire trucks with DC Super Friends characters; HERODRIVE Power Pals plush vehicles with wobble wheels and sounds for the youngest preschoolers; Signal Squad, a collection of DC Super Friends-inspired stylized vehicles, each projecting its DC Super Hero's logo; and the Batman Racer motorized vehicle with lights and awesome Batman and Batmobile-inspired sounds.
"We are thrilled to be partnering with the Warner Bros. Consumer Products team to launch our HERODRIVE line," said King Cheng, Chief Executive Officer of Funrise, Inc. "The DC SUPER FRIENDS are iconic characters recognized and beloved by kids all over world. They were a natural fit when developing this innovative line that brings an exciting 'mash up' of vehicles and the iconic DC Super Heroes that is sure to be a hit with kids."
"We're excited to partner with Funrise as a new global licensee that will help us bring their all-new HERODRIVE line to our youngest DC Super Hero fans," said Julian Montoya, Senior Vice President of Global Toys for WBCP. "This innovative line offers our preschool fans extended play with cool Super Hero-inspired vehicles to engage in their favorite DC Super Friends adventures."
Funrise is a global innovator and industry leader in the design, manufacturing, marketing and distribution of toys and games worldwide. Delivering fun for kids of all ages, Funrise creates toys and games for high-profile brands including TONKA®, GAZILLION®, LUNA PETUNIA™, SPACE RACERS™ and SUNNY BUNNIES™, is the global master toy partner for Paramount Pictures' highly anticipated animated feature, AMUSEMENT PARK™, and is a co-production partner and toy creator for the upcoming TV series RAINBOW BUTTERFLY UNICORN KITTY™. Funrise is headquartered in Van Nuys, CA, with additional U.S. offices and showrooms in Minneapolis, MN and Bentonville, AR, and international offices in Canada, Mexico, United Kingdom, France, Spain, Australia and Hong Kong. Funrise is a wholly-owned subsidiary of Matrix Holdings Limited. For more information, visit www.funrise.com.
About Warner Bros. Consumer Products:
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling's Wizarding World, Looney Tunes and Hanna-Barbera. The division's successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
DC SUPER FRIENDS and all related characters and elements © & ™ DC Comics (s18)
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SOURCE Funrise, Inc.