Gaiam Helps Bring Yoga to the Masses

Apr 23, 2001, 01:00 ET from Gaiam

    BROOMFIELD, Colo., April 23 /PRNewswire Interactive News Release/ -- Yoga
 is more popular than ever, especially since "The Oprah Winfrey Show" devoted
 an entire show to yoga.  On April 6, Oprah featured Rodney Yee, an instructor
 in many Gaiam videos and DVDs.  The next day, 19 of the 20 highest selling
 videos on Amazon.com were from Gaiam, with the top two sellers being the
 videos Oprah mentioned and showed on air, Gaiam Living Arts AM Yoga for
 Beginners with Rodney Yee and Gaiam Living Arts PM Yoga for Beginners with
 Patricia Walden.  Retailers who sell Gaiam Living Arts videos saw an increase
 in sales of anywhere from three to ten times over the previous week.  Over the
 last two weeks, Gaiam has acquired a 34% share of the overall exercise video
 category, according to VideoScan, a company that tracks video sales across the
 nation.  These sales increases reflect both the influence that Oprah has over
 her fans and the high level of consumer interest in yoga products.
     Time Magazine published articles on children doing yoga, alternative
 therapies that include yoga and, in the most recent issue, the magazine
 included a comprehensive cover story feature article on yoga and its many
 benefits.  The benefits of yoga, such as stress reduction, weight loss,
 smoking cessation and relief from depression, have been written about in
 everything from Redbook to Psychology Today.  No one denies that yoga's
 popularity is due, in part, to the many celebrities, including Madonna, Ricky
 Martin and Gwyneth Paltrow, who credit it with keeping them sane, lean,
 centered and even drug-free.  Now, even burly firemen do yoga to stay fit and
 focused.
     Gaiam Living Arts has been at the forefront of bringing yoga to America by
 making yoga programs readily available to consumers and by continually
 creating new programs and accessories to serve consumer demand, such as Yoga
 Conditioning for Weight Loss with Suzanne Deason, which has remained among the
 top-selling fitness videos on VideoScan's reports for about a year.  The
 company maintains the integrity of the yoga tradition in their videos, DVDs
 and audio programs by employing world-renowned, experienced yoga teachers,
 such as Rodney Yee and Patricia Walden, both of whom were cited by Time
 Magazine as being leaders in the yoga movement, Suzanne Deason, Shiva Rea, and
 Gurmukh Kaur Khalsa, who will be seen April 24 on NBC's "InStyle Celebrity
 Moms", hosted by Cindy Crawford.
     Yoga devotees who travel can now access Gaiam Living Arts videos as pay-
 on-demand programs at hotels in the U.S. and Canada, including Four Seasons,
 Hilton, Hyatt, Marriott Hotels, Sheraton and W hotels.  Building on the
 success and name recognition that Gaiam has experienced with Gaiam Living Arts
 in the yoga world, Gaiam will soon launch Gaiam Organix, a line of organic
 clothing, including a line of fashionable, performance wear for yoga and other
 mind-body fitness activities.
     "Gaiam lifestyle offers a multitude of choices for conscious consumers who
 are seeking solutions for their health and wellness," said Lynn Powers,
 president of Gaiam.  "Yoga offers people a simple way to bring mind, body and
 spirit together."
     For more information on Gaiam Living Arts yoga programs, visit
 www.gaiam.com or call 800-254-8464.
 
     About Gaiam
     Gaiam (Nasdaq:   GAIA) , a multi-channel lifestyle company founded in
 Boulder, Colorado, was created to further the concept of "Conscious Commerce";
 the practice of making purchasing decisions based on lifestyle choices and
 personal values.  The company belief is that the power to change the world
 lies in the choices individuals make every day.  The company provides
 customers with natural and healthy alternatives to traditional products by
 offering eco-friendly versions that have equal or better style, quality and
 price.  Gaiam is a leader in the LOHAS (Lifestyles of Health and
 Sustainability) Industry that includes a sustainable economy, healthy living,
 alternative healthcare, personal development and ecological living.  Gaiam is
 listed on the NASDAQ National Stock Market under the symbol GAIA.  For more
 information, visit www.gaiam.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X93173399
 
 

SOURCE Gaiam
    BROOMFIELD, Colo., April 23 /PRNewswire Interactive News Release/ -- Yoga
 is more popular than ever, especially since "The Oprah Winfrey Show" devoted
 an entire show to yoga.  On April 6, Oprah featured Rodney Yee, an instructor
 in many Gaiam videos and DVDs.  The next day, 19 of the 20 highest selling
 videos on Amazon.com were from Gaiam, with the top two sellers being the
 videos Oprah mentioned and showed on air, Gaiam Living Arts AM Yoga for
 Beginners with Rodney Yee and Gaiam Living Arts PM Yoga for Beginners with
 Patricia Walden.  Retailers who sell Gaiam Living Arts videos saw an increase
 in sales of anywhere from three to ten times over the previous week.  Over the
 last two weeks, Gaiam has acquired a 34% share of the overall exercise video
 category, according to VideoScan, a company that tracks video sales across the
 nation.  These sales increases reflect both the influence that Oprah has over
 her fans and the high level of consumer interest in yoga products.
     Time Magazine published articles on children doing yoga, alternative
 therapies that include yoga and, in the most recent issue, the magazine
 included a comprehensive cover story feature article on yoga and its many
 benefits.  The benefits of yoga, such as stress reduction, weight loss,
 smoking cessation and relief from depression, have been written about in
 everything from Redbook to Psychology Today.  No one denies that yoga's
 popularity is due, in part, to the many celebrities, including Madonna, Ricky
 Martin and Gwyneth Paltrow, who credit it with keeping them sane, lean,
 centered and even drug-free.  Now, even burly firemen do yoga to stay fit and
 focused.
     Gaiam Living Arts has been at the forefront of bringing yoga to America by
 making yoga programs readily available to consumers and by continually
 creating new programs and accessories to serve consumer demand, such as Yoga
 Conditioning for Weight Loss with Suzanne Deason, which has remained among the
 top-selling fitness videos on VideoScan's reports for about a year.  The
 company maintains the integrity of the yoga tradition in their videos, DVDs
 and audio programs by employing world-renowned, experienced yoga teachers,
 such as Rodney Yee and Patricia Walden, both of whom were cited by Time
 Magazine as being leaders in the yoga movement, Suzanne Deason, Shiva Rea, and
 Gurmukh Kaur Khalsa, who will be seen April 24 on NBC's "InStyle Celebrity
 Moms", hosted by Cindy Crawford.
     Yoga devotees who travel can now access Gaiam Living Arts videos as pay-
 on-demand programs at hotels in the U.S. and Canada, including Four Seasons,
 Hilton, Hyatt, Marriott Hotels, Sheraton and W hotels.  Building on the
 success and name recognition that Gaiam has experienced with Gaiam Living Arts
 in the yoga world, Gaiam will soon launch Gaiam Organix, a line of organic
 clothing, including a line of fashionable, performance wear for yoga and other
 mind-body fitness activities.
     "Gaiam lifestyle offers a multitude of choices for conscious consumers who
 are seeking solutions for their health and wellness," said Lynn Powers,
 president of Gaiam.  "Yoga offers people a simple way to bring mind, body and
 spirit together."
     For more information on Gaiam Living Arts yoga programs, visit
 www.gaiam.com or call 800-254-8464.
 
     About Gaiam
     Gaiam (Nasdaq:   GAIA) , a multi-channel lifestyle company founded in
 Boulder, Colorado, was created to further the concept of "Conscious Commerce";
 the practice of making purchasing decisions based on lifestyle choices and
 personal values.  The company belief is that the power to change the world
 lies in the choices individuals make every day.  The company provides
 customers with natural and healthy alternatives to traditional products by
 offering eco-friendly versions that have equal or better style, quality and
 price.  Gaiam is a leader in the LOHAS (Lifestyles of Health and
 Sustainability) Industry that includes a sustainable economy, healthy living,
 alternative healthcare, personal development and ecological living.  Gaiam is
 listed on the NASDAQ National Stock Market under the symbol GAIA.  For more
 information, visit www.gaiam.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X93173399
 
 SOURCE  Gaiam