Garcia y Vega Launches 1882, Over 130 Years in the Making

Garcia y Vega 1882 Rolled Leaf Cigar is available now

May 02, 2014, 14:30 ET from Swedish Match US Division

RICHMOND, Va., May 2, 2014 /PRNewswire/ -- Garcia y Vega today announced the latest entry in mass market rolled leaf cigars, Garcia y Vega 1882.  1882, named for the year Garcia y Vega began making premium Dominican cigars, is a refined rolled-cigar made in the Dominican Republic using premium leaf and quality filler.

"We are excited about our newest addition to the category," according to Ryan Krasner, Brand Manager.  "Rolled leaf, also known as rough cut, represents 27% of the small natural leaf segment and is growing over 20%.  1882 is a well-crafted mild cigar using all natural filler and rolled in an aged broadleaf to create a truly authentic cigar."

Garcia y Vega 1882 will be available in four flavors, including Sweet Aromatic, Honey Berry, White Grape and Bourbon and will be offered in pre-priced $.82 singles, 3/$1.82 3 pouch, and 5 pouch offerings.  1882 features a re-sealable pouch to ensure each cigar is as fresh as the day it was made.

Krasner adds, "Market testing was overwhelmingly successful.  Consumers appreciate and desire what Garcia y Vega 1882 brings in terms of natural leaf experience, freshness and value."

About Garcia y Vega: Garcia y Vega has crafted some of the world's finest cigars for over 130 years.  Well-known brands in the mass market category include Game by Garcia y Vega and our newest addition, Garcia y Vega 1882.  Crafted in the finest tradition, 1882 has the ideal balance of aroma, body and sweet taste.  Garcia y Vega is a fresh, affordable natural leaf experience entry into the rolled leaf segment.

About Swedish Match: Swedish Match develops, manufactures and sells market-leading brands in the product areas Snus and snuff, Other tobacco products (US mass market cigars and chewing tobacco) and Lights. Some of our well known brands in the US include Red Man, Timber Wolf, Longhorn, General, Garcia y Vega, Game, and White Owl.

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SOURCE Swedish Match US Division