Gatorade Expands Talent Roster

Jun 29, 2009, 16:00 ET from The Gatorade Company

Jennifer Storms to Lead Sports Marketing

CHICAGO, June 29 /PRNewswire/ -- In the latest installment of its total brand transformation and as evidence of its unwavering commitment to sport, The Gatorade Company, a division of PepsiCo (NYSE: PEP), is delighted to announce today Jennifer Storms as its new Senior Vice President of Sports Marketing.


Sarah Robb-O'Hagan, chief marketing officer of Gatorade, is enthusiastic about the new team member:

"Jenny ran the Olympic torch in Colorado for the 1984 Olympics in Los Angeles; now she runs the torch for Gatorade in the U.S. sports industry. I - along with the entire Gatorade team - am absolutely thrilled by the news. Her experience with innovative multi-media sports platforms, including television, talent and digital across just about every major sport, will allow us to evolve our overall sports marketing approach."

Jennifer Storms said, "Quite simply, Gatorade is in a class of its own amongst sports performance brands with no equal in terms of the depth, breadth, and quality of its relationships in the sports arena. I hope to bring my experience in television and digital media to what is already a very impressive team. This is a once-in-a-lifetime chance to work on the number one sports beverage brand with a highly motivated team during a time of total business revitalization. It doesn't get much better."

Storms brings 14 years of hands-on experience with Turner Broadcasting Systems (TBS Inc) as a SVP of Turner Sports Marketing & Programming.

In her new role, Storms will assume leadership of Gatorade's sports strategy and property management including league, team, and athlete relations. She will oversee the brand's relationships including the NFL, NBA, MLB, WNBA, AVP, NHL, US Soccer, Major League Soccer, and other professional, collegiate and amateur teams throughout the world.

Gatorade athlete partners include: Peyton Manning, Chaz Ortiz, Derek Jeter, Kevin Garnett, Serena Williams, Usain Bolt, Misty May-Treanor, Kerri Walsh, Candace Parker, Jimmie Johnson, Mia Hamm, Dwyane Wade, Tiger Woods and Michael Jordan.

Storms succeeds Jeff Urban who announced last week his decision to leave Gatorade after a decade of service to the nation's leading sports drink. Robb-O'Hagan added, "Jeff has been an integral part of Gatorade's success for more than a decade. He has built deep relationships within the sports industry and has developed a talented team behind him. We thank him for his dedication and commitment and wish him many 'G' moments in the future."

Jennifer Storms - 14 years at Turner Broadcasting Systems

While at Turner Sports, Storms was instrumental in overseeing sports programming on both TBS and TNT networks as well as the division's online properties including the NBA Digital Portfolio, NASCAR.COM and among others. She also oversaw business and strategy development for the network's four television properties (NBA, NASCAR, Major League Baseball, and professional golf) and managed the internal promotion agency responsible for all on-air and off-channel creative development.

Jennifer Storms - Multi-award winning Marketer

For three consecutive years, Storms was named to Sports Business Journal's "40 Under 40" list earning her induction into the award's hall of fame. In 2008, Storms was named to the "Marketers of the New Generation" by Brandweek.

Prior to joining Turner Sports, Storms worked for the United States Olympic Committee. She served as the International Games preparation liaison and lived in Mar Del Plata, Argentina from 1994 to 1995 working on the Pan American Games. Storms is a graduate of Northwestern University where she earned a bachelor of arts degree.

Storms plans to relocate to Chicago in August.

About Gatorade

The Gatorade Company is a division of PepsiCo (NYSE: PEP). The Gatorade hydration portfolio includes the nation's leading sports drink, Gatorade(R) Thirst Quencher, as well as Gatorade Tiger(TM) Focus and G2(R). Gatorade is designed to meet the needs of all athletes, no matter where they're active. Gatorade is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. G2 is a low-calorie sports drink containing electrolytes, B vitamins and antioxidant vitamins C and E to support a healthy lifestyle. Gatorade Tiger Focus has L-theanine, which along with carbohydrates and functional sports drink hydration, helps promote mental focus. PepsiCo's overall hydration portfolio includes leadership brands Gatorade, Propel(R), Aquafina(R) and SoBe Life Water(R). For more information, please visit and

SOURCE The Gatorade Company