Generic Media and Virage Partner to Provide Custom Streaming Services For Broadcast and Wireless Applications

Custom Applications That Deliver On-Demand Video Regardless of Platform,

Device or Bandwidth Provided by Virage and Generic Media



Apr 23, 2001, 01:00 ET from Generic Media

    LAS VEGAS, NAB2001, April 23 /PRNewswire Interactive News Release/ --
 Generic Media, creators of innovative technology and services for the digital
 media industry, and Virage, Inc. (Nasdaq: VRGE), the leading provider of
 solutions that enable video for strategic online applications, today announced
 a technology integration agreement and business partnership. Under the terms
 of the agreement, Virage will offer integration of the Generic Media(TM)
 Publishing Service into custom video solutions, and Generic Media has selected
 Virage as its preferred provider of encoding services. The combination of
 custom solutions from Virage and Generic Media gives customers the ability to
 encode and publish a single Streaming Master, and make it searchable and
 viewable on-demand, over a multitude of devices, formats and bandwidths.
     The integration of the Generic Media Publishing Service will give Virage
 customers breakthrough capabilities for greatly extending the value and
 distribution reach of their online video. With the Generic Media Publishing
 Service, customers utilizing Virage-enabled video are ensured longevity of
 media assets with ongoing format and device compatibility.
     "Through our partnership with Generic Media, Virage frees content owners
 from format constraints, allowing access to video content immediately, from
 anywhere, over virtually any type of device," said Carlos Montalvo, Chief
 Marketing Officer of Virage. "With this integration, our customers won't have
 to loose sleep over making player and bit-rate decisions, let alone keeping up
 with the fast pace of streaming media format developments."
     "Generic Media's mission is to enhance and streamline streaming media
 processes and capabilities without forcing techniques and policies that don't
 fit current customer workflows," said Peter Hoddie, CEO of Generic Media. "We
 are working with Virage to provide their customers the most complete way to
 simplify their video encoding and format upgrade processes. By allowing search
 and viewing of video content from any device, at any bandwidth, regardless of
 original file content, we're dramatically reducing publishers' time to
 market."
 
     About the Generic Media Publishing Service
     The Generic Media Publishing Service is a comprehensive streaming solution
 that provides a long-term strategy for deploying dynamically optimized media
 to the widest possible audience. The Generic Media Publishing Service
 redefines the economics and workflow of Internet media -- establishing the
 ability to publish streaming content once, in the form of a Streaming Master,
 and immediately deliver it across multiple formats, devices and platforms.
     Streaming masters can be stored in a number of industry standard, high
 quality digital media formats including AVI, MP3, MPEG-1, QuickTime, and WAVE.
 The Generic Media Publishing Service transforms the streaming master into
 players already installed by the end-user, including Windows Media Player,
 QuickTime, Real Player, MP3 players, and gMovie Player at a wide range of bit
 rates.
 
     About Generic Media
     Generic Media provides innovative technology and services that
 fundamentally change the way video and audio is published and consumed on the
 Internet. The company's investors include SBVC (SOFTBANK Venture Capital),
 Sony and NTT Leasing. The Generic Media team consists of pioneering media
 engineers and executives from major technology companies, including Apple
 Computer, Microsoft, Oracle, Pinnacle Systems, SGI and Sun. Generic Media was
 founded in early 2000 and is based in Palo Alto, California. For more
 information, please visit www.genericmedia.com.
 
     About Virage, Inc.
     Headquartered in San Mateo, California, Virage is the leading provider of
 solutions that enable video for strategic online applications. The Virage
 Internet Video Application Platform transforms video into an effective online
 medium that is easy to publish, manage and distribute on the Internet or
 corporate intranets. The Virage platform provides content owners with the
 complete infrastructure for seamlessly integrating streaming video into
 business, entertainment and information applications. From ABC to Yahoo! Over
 250 customers across a broad range of markets have turned to Virage to help
 them improve production efficiencies and create new revenue opportunities with
 video. Contact Virage at www.virage.com or 650-573-3210.
 
     This press release contains "forward-looking" statements about the
 products and services of Virage and Generic Media, as that term is used in
 Section 21E of the Securities Exchange Act of 1934. Forward-looking statements
 are denoted by such words as "will offer," "will give," and similar terms and
 phrases. These types of statements address matters that are subject to risks
 and uncertainties which could cause actual results to differ materially. In
 addition, our forward-looking statements should be considered in the context
 of other risk factors discussed in our filings with the Securities and
 Exchange Commission, including our Registration Statement on Form S-1, as
 amended, available online at http://www.sec.gov . All forward-looking
 statements are based on information available to the company on the date
 hereof, and the company assumes no obligation to update such statements.
     NOTE:  The barcode logo, Generic Media and gMovie are trademarks of
 Generic Media, Inc. in the United States and other countries. Virage and
 VideoLogger are registered trademarks and the Virage logo, Virage Application
 Server and SmartEncode are trademarks of Virage, Inc. Other company product
 and service names may be trademarks or service marks of others, and are hereby
 acknowledged.
 
     CONTACT:  Rachel McKosky of Generic Media, 415-828-2344, or
 rachel@genericmedia.com; or John Peterson of Virage, Inc., 650-577-3972, or
 johnp@virage.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X58863531
 
 

SOURCE Generic Media
    LAS VEGAS, NAB2001, April 23 /PRNewswire Interactive News Release/ --
 Generic Media, creators of innovative technology and services for the digital
 media industry, and Virage, Inc. (Nasdaq: VRGE), the leading provider of
 solutions that enable video for strategic online applications, today announced
 a technology integration agreement and business partnership. Under the terms
 of the agreement, Virage will offer integration of the Generic Media(TM)
 Publishing Service into custom video solutions, and Generic Media has selected
 Virage as its preferred provider of encoding services. The combination of
 custom solutions from Virage and Generic Media gives customers the ability to
 encode and publish a single Streaming Master, and make it searchable and
 viewable on-demand, over a multitude of devices, formats and bandwidths.
     The integration of the Generic Media Publishing Service will give Virage
 customers breakthrough capabilities for greatly extending the value and
 distribution reach of their online video. With the Generic Media Publishing
 Service, customers utilizing Virage-enabled video are ensured longevity of
 media assets with ongoing format and device compatibility.
     "Through our partnership with Generic Media, Virage frees content owners
 from format constraints, allowing access to video content immediately, from
 anywhere, over virtually any type of device," said Carlos Montalvo, Chief
 Marketing Officer of Virage. "With this integration, our customers won't have
 to loose sleep over making player and bit-rate decisions, let alone keeping up
 with the fast pace of streaming media format developments."
     "Generic Media's mission is to enhance and streamline streaming media
 processes and capabilities without forcing techniques and policies that don't
 fit current customer workflows," said Peter Hoddie, CEO of Generic Media. "We
 are working with Virage to provide their customers the most complete way to
 simplify their video encoding and format upgrade processes. By allowing search
 and viewing of video content from any device, at any bandwidth, regardless of
 original file content, we're dramatically reducing publishers' time to
 market."
 
     About the Generic Media Publishing Service
     The Generic Media Publishing Service is a comprehensive streaming solution
 that provides a long-term strategy for deploying dynamically optimized media
 to the widest possible audience. The Generic Media Publishing Service
 redefines the economics and workflow of Internet media -- establishing the
 ability to publish streaming content once, in the form of a Streaming Master,
 and immediately deliver it across multiple formats, devices and platforms.
     Streaming masters can be stored in a number of industry standard, high
 quality digital media formats including AVI, MP3, MPEG-1, QuickTime, and WAVE.
 The Generic Media Publishing Service transforms the streaming master into
 players already installed by the end-user, including Windows Media Player,
 QuickTime, Real Player, MP3 players, and gMovie Player at a wide range of bit
 rates.
 
     About Generic Media
     Generic Media provides innovative technology and services that
 fundamentally change the way video and audio is published and consumed on the
 Internet. The company's investors include SBVC (SOFTBANK Venture Capital),
 Sony and NTT Leasing. The Generic Media team consists of pioneering media
 engineers and executives from major technology companies, including Apple
 Computer, Microsoft, Oracle, Pinnacle Systems, SGI and Sun. Generic Media was
 founded in early 2000 and is based in Palo Alto, California. For more
 information, please visit www.genericmedia.com.
 
     About Virage, Inc.
     Headquartered in San Mateo, California, Virage is the leading provider of
 solutions that enable video for strategic online applications. The Virage
 Internet Video Application Platform transforms video into an effective online
 medium that is easy to publish, manage and distribute on the Internet or
 corporate intranets. The Virage platform provides content owners with the
 complete infrastructure for seamlessly integrating streaming video into
 business, entertainment and information applications. From ABC to Yahoo! Over
 250 customers across a broad range of markets have turned to Virage to help
 them improve production efficiencies and create new revenue opportunities with
 video. Contact Virage at www.virage.com or 650-573-3210.
 
     This press release contains "forward-looking" statements about the
 products and services of Virage and Generic Media, as that term is used in
 Section 21E of the Securities Exchange Act of 1934. Forward-looking statements
 are denoted by such words as "will offer," "will give," and similar terms and
 phrases. These types of statements address matters that are subject to risks
 and uncertainties which could cause actual results to differ materially. In
 addition, our forward-looking statements should be considered in the context
 of other risk factors discussed in our filings with the Securities and
 Exchange Commission, including our Registration Statement on Form S-1, as
 amended, available online at http://www.sec.gov . All forward-looking
 statements are based on information available to the company on the date
 hereof, and the company assumes no obligation to update such statements.
     NOTE:  The barcode logo, Generic Media and gMovie are trademarks of
 Generic Media, Inc. in the United States and other countries. Virage and
 VideoLogger are registered trademarks and the Virage logo, Virage Application
 Server and SmartEncode are trademarks of Virage, Inc. Other company product
 and service names may be trademarks or service marks of others, and are hereby
 acknowledged.
 
     CONTACT:  Rachel McKosky of Generic Media, 415-828-2344, or
 rachel@genericmedia.com; or John Peterson of Virage, Inc., 650-577-3972, or
 johnp@virage.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X58863531
 
 SOURCE  Generic Media