Generic Media Unveils Generic Media Publishing Service to Broadcast Community at NAB

Broadcasters Can Now Effectively Integrate Streaming Content Into Regular

Programming



Apr 23, 2001, 01:00 ET from Generic Media, Inc.

    LAS VEGAS, NAB2001, April 23 /PRNewswire Interactive News Release/ --
 Generic Media, Inc., creators of innovative technology and services for the
 digital media industry, today unveiled the Generic Media(TM) Publishing
 Service to the broadcast community at NAB2001. The Generic Media Publishing
 Service is a comprehensive streaming solution that provides broadcasters a
 long-term strategy for delivering dynamically optimized media over the
 Internet. Broadcasters can now economically integrate streaming media into
 regular programming, and aggressively explore Internet opportunities for new
 and existing content.
     From a single source file called a Streaming Master, the Generic Media
 Publishing Service delivers audio and video across multiple devices, media
 formats and delivery networks by converting media on the fly and on demand.
 Important Generic Media Publishing Service enhancements for broadcasters
 introduced at NAB include:
 
     -- Progressive media format support. Broadcasters can now simultaneously
 distribute content for multiple versions of Windows Media, QuickTime, and
 Real, including Real 8, from a single Streaming Master. The Generic Media
 Publishing Service automatically delivers the same Streaming Master in the new
 formats and versions as they are released, without the time and expense
 associated with re-encoding.
     -- Bandwidth cost control.  Bandwidth utilization can be controlled on an
 asset-by-asset basis to manage costs or maximize quality. Publishers have
 complete control over how their media is delivered -- from delivering media in
 every conceivable configuration, to specifying only high or low bit rate
 streams. Costs are highly predictable while the workflow remains flexible.
     -- Dynamic media identification opportunities. Logo images and messages
 are applied on the fly without altering the Streaming Master, providing easy
 identification of content while protecting investments in programming. Streams
 are composited with logos, texts and 'network bugs' that can be scaled, moved
 around the video frame, and positioned in time relative to the start and end
 of the clip. Graphics can play once, as in a content warning, or looped
 throughout the clip.
 
     "Streaming media has finally evolved into a viable delivery medium. While
 continuing technology advances ensure that it will get even better, they have
 hindered any stable workflow for creating and delivering streaming content,"
 said Peter Hoddie, CEO Generic Media. "The Generic Media Publishing Service
 provides the single, consistent streaming platform that broadcasters have
 demanded. With Generic Media's solution, broadcasters can finally benefit
 immediately from advances in streaming."
     "Broadcasters looking to successfully integrate streaming need a solution
 that is cost effective, easy, and that makes programming content available to
 the widest possible audience," said Elizabeth Sun, Senior Program Director,
 Electronic Business Strategies, META Group, Inc. "The ability to create a
 single streaming master and immediately make it available to any player or
 device establishes streaming media as a viable and beneficial step for
 broadcasters."
     The Generic Media Publishing Service transforms Streaming Masters and
 delivers it to the player already installed by the end-user, including Windows
 Media Player, QuickTime Player, Real Player, MP3 players, and gMovie Player
 for the Palm OS at a wide range of bit rates. Streaming Masters can be stored
 in a number of industry standard, high quality digital media formats including
 AVI, MP3, MPEG-1, QuickTime, and WAVE.
 
     About Generic Media, Inc.
     Generic Media provides innovative technology and services that
 fundamentally change the way video and audio is published and consumed on the
 Internet. The company's investors include SBVC (SOFTBANK Venture Capital),
 Sony and NTT Leasing. The Generic Media team consists of pioneering media
 engineers and executives from major technology companies, including Apple
 Computer, Pinnacle Systems, SGI, Sun and Oracle. Generic Media was founded in
 early 2000 and is based in Palo Alto, California. For more information, please
 visit www.genericmedia.com.
 
     About NAB2001
     NAB2001 is the world's leading conference and exhibition for the
 converging electronic media communications industries. Produced annually in
 April by the National Association of Broadcasters, The NAB Show delivers the
 most comprehensive showcase of digital communications technologies including
 every element of television and radio broadcasting, film/video production and
 post production, audio production, multimedia, the Internet, satellite and
 telecommunications. As the broadcast industry's Convergence Marketplace,
 NAB2001 offers specialized educational forums within multiple conference
 tracks, 1,700+ cutting edge exhibits and dozens of high-profile networking
 events. NAB2001 is a participant in the Department of Commerce International
 Buyer Program.
     NOTE:  The barcode logo, Generic Media and gMovie are trademarks of
 Generic Media, Inc. in the United States and other countries. All other
 trademarks are the property of their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X75169441
 
 

SOURCE Generic Media, Inc.
    LAS VEGAS, NAB2001, April 23 /PRNewswire Interactive News Release/ --
 Generic Media, Inc., creators of innovative technology and services for the
 digital media industry, today unveiled the Generic Media(TM) Publishing
 Service to the broadcast community at NAB2001. The Generic Media Publishing
 Service is a comprehensive streaming solution that provides broadcasters a
 long-term strategy for delivering dynamically optimized media over the
 Internet. Broadcasters can now economically integrate streaming media into
 regular programming, and aggressively explore Internet opportunities for new
 and existing content.
     From a single source file called a Streaming Master, the Generic Media
 Publishing Service delivers audio and video across multiple devices, media
 formats and delivery networks by converting media on the fly and on demand.
 Important Generic Media Publishing Service enhancements for broadcasters
 introduced at NAB include:
 
     -- Progressive media format support. Broadcasters can now simultaneously
 distribute content for multiple versions of Windows Media, QuickTime, and
 Real, including Real 8, from a single Streaming Master. The Generic Media
 Publishing Service automatically delivers the same Streaming Master in the new
 formats and versions as they are released, without the time and expense
 associated with re-encoding.
     -- Bandwidth cost control.  Bandwidth utilization can be controlled on an
 asset-by-asset basis to manage costs or maximize quality. Publishers have
 complete control over how their media is delivered -- from delivering media in
 every conceivable configuration, to specifying only high or low bit rate
 streams. Costs are highly predictable while the workflow remains flexible.
     -- Dynamic media identification opportunities. Logo images and messages
 are applied on the fly without altering the Streaming Master, providing easy
 identification of content while protecting investments in programming. Streams
 are composited with logos, texts and 'network bugs' that can be scaled, moved
 around the video frame, and positioned in time relative to the start and end
 of the clip. Graphics can play once, as in a content warning, or looped
 throughout the clip.
 
     "Streaming media has finally evolved into a viable delivery medium. While
 continuing technology advances ensure that it will get even better, they have
 hindered any stable workflow for creating and delivering streaming content,"
 said Peter Hoddie, CEO Generic Media. "The Generic Media Publishing Service
 provides the single, consistent streaming platform that broadcasters have
 demanded. With Generic Media's solution, broadcasters can finally benefit
 immediately from advances in streaming."
     "Broadcasters looking to successfully integrate streaming need a solution
 that is cost effective, easy, and that makes programming content available to
 the widest possible audience," said Elizabeth Sun, Senior Program Director,
 Electronic Business Strategies, META Group, Inc. "The ability to create a
 single streaming master and immediately make it available to any player or
 device establishes streaming media as a viable and beneficial step for
 broadcasters."
     The Generic Media Publishing Service transforms Streaming Masters and
 delivers it to the player already installed by the end-user, including Windows
 Media Player, QuickTime Player, Real Player, MP3 players, and gMovie Player
 for the Palm OS at a wide range of bit rates. Streaming Masters can be stored
 in a number of industry standard, high quality digital media formats including
 AVI, MP3, MPEG-1, QuickTime, and WAVE.
 
     About Generic Media, Inc.
     Generic Media provides innovative technology and services that
 fundamentally change the way video and audio is published and consumed on the
 Internet. The company's investors include SBVC (SOFTBANK Venture Capital),
 Sony and NTT Leasing. The Generic Media team consists of pioneering media
 engineers and executives from major technology companies, including Apple
 Computer, Pinnacle Systems, SGI, Sun and Oracle. Generic Media was founded in
 early 2000 and is based in Palo Alto, California. For more information, please
 visit www.genericmedia.com.
 
     About NAB2001
     NAB2001 is the world's leading conference and exhibition for the
 converging electronic media communications industries. Produced annually in
 April by the National Association of Broadcasters, The NAB Show delivers the
 most comprehensive showcase of digital communications technologies including
 every element of television and radio broadcasting, film/video production and
 post production, audio production, multimedia, the Internet, satellite and
 telecommunications. As the broadcast industry's Convergence Marketplace,
 NAB2001 offers specialized educational forums within multiple conference
 tracks, 1,700+ cutting edge exhibits and dozens of high-profile networking
 events. NAB2001 is a participant in the Department of Commerce International
 Buyer Program.
     NOTE:  The barcode logo, Generic Media and gMovie are trademarks of
 Generic Media, Inc. in the United States and other countries. All other
 trademarks are the property of their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X75169441
 
 SOURCE  Generic Media, Inc.