Georgia Power Announces New Marketing Officer

Apr 30, 2001, 01:00 ET from Georgia Power Co.

    ATLANTA, April 30 /PRNewswire/ -- David Ratcliffe, president and chief
 executive officer of Georgia Power, today announced the election of Bertram
 Sears as the company's senior vice president of marketing, effective May 1,
 2001.  Leonard Haynes, who previously held that position, has been elected to
 executive vice president and chief marketing officer at Southern Company,
 Georgia Power's parent company.
     "Bertram Sears possesses the leadership, strategic thinking, teamwork, and
 personal integrity to lead our company's critical marketing function," said
 Ratcliffe.  "And by promoting Leonard Haynes to Southern Company, we continue
 to help structure the next generation of leaders at the parent company.
 Leonard's excellent marketing skills and customer background will enable
 Southern Company to maintain its high levels of quality customer service and
 satisfaction."
     Sears, 36, most recently served as president and CEO of Southern Company
 Energy Solutions, and was responsible for selling and managing energy-related
 products and services.  In the concurrent capacity of vice president of
 product management, he executed new product rollouts and spearheaded the
 development and execution of Southern Company's aggressive Internet and
 e-business strategy.
     Sears also previously served in various capacities at Georgia Power,
 including executive assistant to the president and CEO and region manager of
 the Metro Southwest region.
     He received his Master's degree in business administration from Harvard
 University in 1991 and a Bachelor's degree in political science from Morehouse
 College in Atlanta.  He joined Southern Company in 1991.  He serves on the
 board of directors of the Boy Scouts of America, Atlanta Area Council and Big
 Brothers Big Sisters.
     Leonard Haynes, 50, joined Southern Company in 1977 and served in various
 duties in the marketing and power delivery departments.  He most recently
 served as senior vice president of marketing prior to being named chief
 marketing officer of Southern Company.
     Georgia Power is the largest subsidiary of Southern Company (NYSE:   SO),
 one of the nation's largest generators of electricity.  The company is an
 investor-owned, tax-paying utility, serving customers in 57,000 of the state's
 59,000 square miles.  Georgia Power's rates are more than 15 percent below the
 national average and its 1.8 million customers are in all but six of Georgia's
 159 counties.
 
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SOURCE Georgia Power Co.
    ATLANTA, April 30 /PRNewswire/ -- David Ratcliffe, president and chief
 executive officer of Georgia Power, today announced the election of Bertram
 Sears as the company's senior vice president of marketing, effective May 1,
 2001.  Leonard Haynes, who previously held that position, has been elected to
 executive vice president and chief marketing officer at Southern Company,
 Georgia Power's parent company.
     "Bertram Sears possesses the leadership, strategic thinking, teamwork, and
 personal integrity to lead our company's critical marketing function," said
 Ratcliffe.  "And by promoting Leonard Haynes to Southern Company, we continue
 to help structure the next generation of leaders at the parent company.
 Leonard's excellent marketing skills and customer background will enable
 Southern Company to maintain its high levels of quality customer service and
 satisfaction."
     Sears, 36, most recently served as president and CEO of Southern Company
 Energy Solutions, and was responsible for selling and managing energy-related
 products and services.  In the concurrent capacity of vice president of
 product management, he executed new product rollouts and spearheaded the
 development and execution of Southern Company's aggressive Internet and
 e-business strategy.
     Sears also previously served in various capacities at Georgia Power,
 including executive assistant to the president and CEO and region manager of
 the Metro Southwest region.
     He received his Master's degree in business administration from Harvard
 University in 1991 and a Bachelor's degree in political science from Morehouse
 College in Atlanta.  He joined Southern Company in 1991.  He serves on the
 board of directors of the Boy Scouts of America, Atlanta Area Council and Big
 Brothers Big Sisters.
     Leonard Haynes, 50, joined Southern Company in 1977 and served in various
 duties in the marketing and power delivery departments.  He most recently
 served as senior vice president of marketing prior to being named chief
 marketing officer of Southern Company.
     Georgia Power is the largest subsidiary of Southern Company (NYSE:   SO),
 one of the nation's largest generators of electricity.  The company is an
 investor-owned, tax-paying utility, serving customers in 57,000 of the state's
 59,000 square miles.  Georgia Power's rates are more than 15 percent below the
 national average and its 1.8 million customers are in all but six of Georgia's
 159 counties.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X63483488
 
 SOURCE  Georgia Power Co.

RELATED LINKS

http://www.southernco.com/www/gpc/gpchpage.htm