Geoworks CEO Dave Grannan Addresses Mobile Market Evolution at MforMobile's M2001 USA Conference

Apr 18, 2001, 01:00 ET from Geoworks Corporation

    ALAMEDA, Calif., April 18 /PRNewswire/ -- Dave Grannan, Chief Executive
 Officer of Geoworks Corporation (Nasdaq: GWRX), a leading innovator in mobile
 data communications services and technologies, today addressed the current
 state of mobile services advancement during a panel at MforMobile's M2001 USA
 conference entitled, "The Usability Debate:  Ease, Speed and
 Reliability -- The Buzzwords to Live By."
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010124/GWRXLOGO )
     "The careful alignment of technology, medium and content is needed to
 enable positive user experiences as well as set appropriate customer
 expectations, which is key to the adoption of mobile services," said Grannan.
 "For example, Japan has had tremendous success because iMode is a
 packet-switched service delivering fast speeds, the handsets are high
 resolution and have color screens.  The content served, such as online banking
 and entertainment, fits the medium.  iMode was never marketed as the mobile
 Internet, so customers did not expect a traditional browsing experience.
     "The fundamental mismatch of technology, medium and content is what leads
 to poor usability," Grannan concluded.  "By contrast, a simple 'push' SMS
 service alerting a customer of flight delays is quick, easy to read on a
 cellular phone and proactive."
     Grannan also referenced Geoworks' innovative work in wireless data, such
 as the information service developed and deployed for the U.K. division of
 United Airlines.  Hosted by Mobile ASP(TM), Geoworks' scalable solution that
 is customized to each client's particular needs, the service provides the
 airline's passengers with critical, real-time flight information via
 data-enabled mobile devices.
 
     About M2001 USA
     Taking place in the heart of U.S. wireless development, San Jose, Calif.,
 M2001 USA is set to become a major forum for the rapidly rising m-commerce and
 wireless Internet industry.  The main focus of the conference looks at how
 businesses all over the world are implementing their m-commerce solutions and
 strategies.  It is a well-known fact that the United States is lagging behind
 in terms of mobile Internet development, but M2001 USA takes a refreshing look
 to the future and brings pioneers from Asia, Europe as well as leading experts
 from the United States to redress the balance.
 
     About Geoworks
     Geoworks Corporation is an industry-leading innovator in software and
 service solutions to enable personalized, real-time access to corporate and
 Internet data.  Geoworks AirBoss(TM) Application Platform client/server mobile
 data solutions provide carrier-grade customizable systems ranging from field
 service applications to telematics solutions.  Geoworks' Mobile ASP(TM)
 solution utilizes a flexible combination of its proprietary Mobile Server+(TM)
 technology and its mobile media expertise to enable businesses to reach their
 mobile customers with relevant and timely information.  Based in Alameda,
 California, the company has additional offices in New Jersey, Japan and the
 United Kingdom, and can be found on the World Wide Web at
 http://www.geoworks.com .
     NOTE:  Geoworks, AirBoss, Mobile ASP and Mobile Server+ are trademarks of
 Geoworks Corporation.
 
 

SOURCE Geoworks Corporation
    ALAMEDA, Calif., April 18 /PRNewswire/ -- Dave Grannan, Chief Executive
 Officer of Geoworks Corporation (Nasdaq: GWRX), a leading innovator in mobile
 data communications services and technologies, today addressed the current
 state of mobile services advancement during a panel at MforMobile's M2001 USA
 conference entitled, "The Usability Debate:  Ease, Speed and
 Reliability -- The Buzzwords to Live By."
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010124/GWRXLOGO )
     "The careful alignment of technology, medium and content is needed to
 enable positive user experiences as well as set appropriate customer
 expectations, which is key to the adoption of mobile services," said Grannan.
 "For example, Japan has had tremendous success because iMode is a
 packet-switched service delivering fast speeds, the handsets are high
 resolution and have color screens.  The content served, such as online banking
 and entertainment, fits the medium.  iMode was never marketed as the mobile
 Internet, so customers did not expect a traditional browsing experience.
     "The fundamental mismatch of technology, medium and content is what leads
 to poor usability," Grannan concluded.  "By contrast, a simple 'push' SMS
 service alerting a customer of flight delays is quick, easy to read on a
 cellular phone and proactive."
     Grannan also referenced Geoworks' innovative work in wireless data, such
 as the information service developed and deployed for the U.K. division of
 United Airlines.  Hosted by Mobile ASP(TM), Geoworks' scalable solution that
 is customized to each client's particular needs, the service provides the
 airline's passengers with critical, real-time flight information via
 data-enabled mobile devices.
 
     About M2001 USA
     Taking place in the heart of U.S. wireless development, San Jose, Calif.,
 M2001 USA is set to become a major forum for the rapidly rising m-commerce and
 wireless Internet industry.  The main focus of the conference looks at how
 businesses all over the world are implementing their m-commerce solutions and
 strategies.  It is a well-known fact that the United States is lagging behind
 in terms of mobile Internet development, but M2001 USA takes a refreshing look
 to the future and brings pioneers from Asia, Europe as well as leading experts
 from the United States to redress the balance.
 
     About Geoworks
     Geoworks Corporation is an industry-leading innovator in software and
 service solutions to enable personalized, real-time access to corporate and
 Internet data.  Geoworks AirBoss(TM) Application Platform client/server mobile
 data solutions provide carrier-grade customizable systems ranging from field
 service applications to telematics solutions.  Geoworks' Mobile ASP(TM)
 solution utilizes a flexible combination of its proprietary Mobile Server+(TM)
 technology and its mobile media expertise to enable businesses to reach their
 mobile customers with relevant and timely information.  Based in Alameda,
 California, the company has additional offices in New Jersey, Japan and the
 United Kingdom, and can be found on the World Wide Web at
 http://www.geoworks.com .
     NOTE:  Geoworks, AirBoss, Mobile ASP and Mobile Server+ are trademarks of
 Geoworks Corporation.
 
 SOURCE  Geoworks Corporation