Get the 411 on H2O

The Perrier Group of America and Renowned Water Expert Arthur vonWiesenberger

Host Water Seminar and Tasting



Apr 18, 2001, 01:00 ET from The Perrier Group of America

    NEW YORK, April 18 /PRNewswire/ -- The Perrier Group of America presents a
 water seminar and tasting today hosted by renowned water expert Arthur
 vonWiesenberger at the Water Club in New York. VonWiesenberger will lead a
 "taste tour" of water, including The Perrier Group of America's family of
 domestic regional spring waters, discuss water's role in the body, explain
 bottled water "label lingo" and demonstrate the art of "water tasting."
     The goal is to create an educational platform to help consumers
 differentiate between the various types of bottled water. Not all bottled
 waters are created equal. In fact the FDA establishes definitions for bottled
 water. "To understand the various types of bottled water, consumers must
 become label savvy," says Arthur vonWiesenberger, author of several books on
 bottled water, including "The Pocket Guide to Bottled Water," "H20 The Guide
 to Quality Bottled Water" and "The Taste Of Water."
     "What many consumers don't realize is that not all bottled waters come
 from natural springs -- some are just purified municipal water. That's why
 reading the label is so important. Without checking the label carefully, it's
 easy to mistake a purified municipal water for a natural spring water.
 Although in Europe all bottled mineral waters come from natural springs, this
 is not the case in the United States. So, just because the water you're
 drinking comes out of a bottle, it doesn't mean that it's from natural
 protected spring sources," says vonWiesenberger.
 
     The Role of Water In Your Body
     Why water? According to the American Dietetic Association, water is the
 nutrient your body needs in the greatest amount -- considering the body is
 made up of nearly 70% water. Water regulates the body's temperature,
 transports nutrients and oxygen to the body, and carries waste products away.
 Water helps to convert food into energy, moistens body tissues, helps cushion
 joints and protects organs. Without water, you simply couldn't live.
     "Many times, dehydration goes unnoticed. Dehydration signs to look for
 include yellow urine, dry mouth, flushed skin, fatigue, impaired physical
 performance, headache and mental irritation and depression. So before you
 become dehydrated, here are a few tips: regularly drink water before you feel
 thirsty -- it's best to drink 8 ounces of water every hour, watch your
 caffeine intake (coffee, caffeinated tea and soft drinks), lighten up on your
 sodium intake, and when you're on-the-go, don't forget to pack bottled water,"
 says vonWiesenberger.
 
     Quality Is Key
     The Perrier Group of America has a portfolio of quality domestic regional
 spring waters available throughout the U.S., including Poland Spring,
 Arrowhead, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Calistoga brand
 spring waters. "At The Perrier Group, we are committed to providing our
 consumers with pure, natural spring water," says Jane Lazgin, Director of
 Corporate Communications. "In support of that, we protect our sources and are
 respectful of the communities in which they reside. We're also committed to
 teaching people about the importance of water -- for each of us individually
 and for the earth as a whole."
 
     The Water Tasting
     To demonstrate the differences among waters, a water tasting is being
 conducted to help educate in a sensory way, and establish the differences
 between spring, purified and tap water. In addition to the tasting, all of The
 Perrier Group of America's domestic regional spring waters will be tasted.
 "Poland Spring tastes different than Deer Park, which tastes different than
 Calistoga. The taste of each spring water is the product of the earth through
 which it travels. It really depends on nature. Appearance, odor, aftertaste,
 mouthfeel. Aggressive. Flabby. These are the terms that will be explored.
 "Taste may be a subtle matter, but it's the taster's task to describe that
 elusive sensation," says vonWiesenberger.
 
     Bottled Water for Drinking and Beyond
     Bottled spring water isn't just for drinking. Its taste is so clean and
 pure that when used to prepare foods or beverages that require water, you can
 really taste the difference. Bottled spring water can be used to make
 everything from soup, bread, pasta, steamed shellfish and vegetables, to tea,
 coffee, ice or sorbet.
 
     The Perrier Group of America
     With nine of the top 25 brands in the Unites States, The Perrier Group of
 America is the undisputed leader in the North American bottled water industry.
     Headquartered in Greenwich, Connecticut, the company was formed in 1976
 with just one brand, Perrier Sparkling Natural Mineral Water. Today the
 company sells 15 of Europe and North America's preeminent bottled water
 brands. As the world's largest bottled water company, Perrier Vittel S.A.
 serves customers on five continents with 68 well-known bottled water brands.
 The Perrier Group of America is unique in the bottled water industry because
 of its diversified business portfolio. The company is a leader in both its
 home and office and retail businesses, and brings to market a great breadth of
 brands and product offerings.
 
 

SOURCE The Perrier Group of America
    NEW YORK, April 18 /PRNewswire/ -- The Perrier Group of America presents a
 water seminar and tasting today hosted by renowned water expert Arthur
 vonWiesenberger at the Water Club in New York. VonWiesenberger will lead a
 "taste tour" of water, including The Perrier Group of America's family of
 domestic regional spring waters, discuss water's role in the body, explain
 bottled water "label lingo" and demonstrate the art of "water tasting."
     The goal is to create an educational platform to help consumers
 differentiate between the various types of bottled water. Not all bottled
 waters are created equal. In fact the FDA establishes definitions for bottled
 water. "To understand the various types of bottled water, consumers must
 become label savvy," says Arthur vonWiesenberger, author of several books on
 bottled water, including "The Pocket Guide to Bottled Water," "H20 The Guide
 to Quality Bottled Water" and "The Taste Of Water."
     "What many consumers don't realize is that not all bottled waters come
 from natural springs -- some are just purified municipal water. That's why
 reading the label is so important. Without checking the label carefully, it's
 easy to mistake a purified municipal water for a natural spring water.
 Although in Europe all bottled mineral waters come from natural springs, this
 is not the case in the United States. So, just because the water you're
 drinking comes out of a bottle, it doesn't mean that it's from natural
 protected spring sources," says vonWiesenberger.
 
     The Role of Water In Your Body
     Why water? According to the American Dietetic Association, water is the
 nutrient your body needs in the greatest amount -- considering the body is
 made up of nearly 70% water. Water regulates the body's temperature,
 transports nutrients and oxygen to the body, and carries waste products away.
 Water helps to convert food into energy, moistens body tissues, helps cushion
 joints and protects organs. Without water, you simply couldn't live.
     "Many times, dehydration goes unnoticed. Dehydration signs to look for
 include yellow urine, dry mouth, flushed skin, fatigue, impaired physical
 performance, headache and mental irritation and depression. So before you
 become dehydrated, here are a few tips: regularly drink water before you feel
 thirsty -- it's best to drink 8 ounces of water every hour, watch your
 caffeine intake (coffee, caffeinated tea and soft drinks), lighten up on your
 sodium intake, and when you're on-the-go, don't forget to pack bottled water,"
 says vonWiesenberger.
 
     Quality Is Key
     The Perrier Group of America has a portfolio of quality domestic regional
 spring waters available throughout the U.S., including Poland Spring,
 Arrowhead, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Calistoga brand
 spring waters. "At The Perrier Group, we are committed to providing our
 consumers with pure, natural spring water," says Jane Lazgin, Director of
 Corporate Communications. "In support of that, we protect our sources and are
 respectful of the communities in which they reside. We're also committed to
 teaching people about the importance of water -- for each of us individually
 and for the earth as a whole."
 
     The Water Tasting
     To demonstrate the differences among waters, a water tasting is being
 conducted to help educate in a sensory way, and establish the differences
 between spring, purified and tap water. In addition to the tasting, all of The
 Perrier Group of America's domestic regional spring waters will be tasted.
 "Poland Spring tastes different than Deer Park, which tastes different than
 Calistoga. The taste of each spring water is the product of the earth through
 which it travels. It really depends on nature. Appearance, odor, aftertaste,
 mouthfeel. Aggressive. Flabby. These are the terms that will be explored.
 "Taste may be a subtle matter, but it's the taster's task to describe that
 elusive sensation," says vonWiesenberger.
 
     Bottled Water for Drinking and Beyond
     Bottled spring water isn't just for drinking. Its taste is so clean and
 pure that when used to prepare foods or beverages that require water, you can
 really taste the difference. Bottled spring water can be used to make
 everything from soup, bread, pasta, steamed shellfish and vegetables, to tea,
 coffee, ice or sorbet.
 
     The Perrier Group of America
     With nine of the top 25 brands in the Unites States, The Perrier Group of
 America is the undisputed leader in the North American bottled water industry.
     Headquartered in Greenwich, Connecticut, the company was formed in 1976
 with just one brand, Perrier Sparkling Natural Mineral Water. Today the
 company sells 15 of Europe and North America's preeminent bottled water
 brands. As the world's largest bottled water company, Perrier Vittel S.A.
 serves customers on five continents with 68 well-known bottled water brands.
 The Perrier Group of America is unique in the bottled water industry because
 of its diversified business portfolio. The company is a leader in both its
 home and office and retail businesses, and brings to market a great breadth of
 brands and product offerings.
 
 SOURCE  The Perrier Group of America