Launches $10 Million Advertising Campaign

Founders Create and Direct TV Spots, Radio Ads and Print Campaign

Aug 05, 2009, 09:00 ET from

DALLAS, Aug. 5 /PRNewswire/ -- ( announced today it has launched a multi-pronged $10 million national advertising campaign with television, radio and print ads. The campaign was created in-house by company founders Bob Diener and David Litman who together wrote and directed the ads.

The broadcast campaign looks to build brand name recognition by emphasizing the Company's name on both the television and radio spots. Set to the William Tell Overture the company name is repeated throughout in a creative and entertaining way while the ads also highlight's special rates in popular destinations.

"Name recognition is key to generating awareness and driving consumers to the website and call center," said Bob Diener co-founder and President of "These ads cut through the clutter and once you see and hear them our name certainly stays top of mind."

The 30- and 15-second television spots will air nationally on cable stations; the radio ads will be broadcast on am, fm and satellite radio stations; the print campaign runs in newspapers in major markets. The commercial can also be seen on YouTube Facebook and Twitter " is interested in consumer feedback on the campaign and is excited to hear what people think," said Diener.

About provides travelers a state-of-the-art lodging website ( which offers travelers the lowest hotel rates on the internet. Clients calling its toll-free call center at 800-HOTELS-8 (800-468-3578) can also receive the benefits of unpublished pricing, with rates typically 10 to 25 percent less than published rates on its site and other internet sites and as much as 50 percent less. There is full disclosure about the property at time of booking including the hotel name and exact location. offers accommodations at hundreds of national chain and independent boutique properties in the U.S. including New York, Orlando, Las Vegas, San Francisco, Washington DC, Boston, Chicago, Los Angeles, Miami, New Orleans, Anaheim, San Diego and Reno.