Getting Ahead of Headaches; Motrin(R) Month of Relief to Educate Public & Dispel Myths About Widespread Affliction

Apr 03, 2001, 01:00 ET from Motrin

    NEW YORK, April 3 /PRNewswire/ -- Statistics show that almost 50 million
 Americans suffer from headaches.  And while it's safe to assume that most of
 us accept headaches as a fact of life -- something to be tolerated and
 outlasted -- the truth is that headache pain can be managed, treated and
 defeated ... with a little bit of education.
     That's why the Motrin(R) family of products -- including Motrin
 Sinus/Headache, Motrin Migraine Pain, and Motrin IB -- has designated April as
 the Month of Relief, a sustained effort to educate the public about the
 different types of headaches and the best ways to defeat them.
     The impetus behind the Month of Relief was a survey that makers of Motrin
 conducted through Bruskin Research, which shows that taking to your bed
 because of a headache is a thing of the past.  Nowadays, people are far more
 likely to say "no pain, no gain" than "not tonight, dear."  The survey found
 that 75% of women refuse to take a sick day because of a headache, and 68%
 don't let a headache stop them from participating in "offline" activities like
 a workout or a party.
     Motrin is kicking off its Month of Relief on April 8, when Motrin will
 distribute coupons in Sunday papers nationwide.  The coupons will be good for
 $1 off of any of Motrin's adult headache products.  The event will continue
 with a range of activities and outreach programs.
     Dr. Mark Green, Clinical Professor of Neurology, Columbia University, and
 a prominent headache specialist, and Dr. Leah Green, a psychiatrist who has
 specialized in the treatment of women since 1979, will answer questions and
 conduct interviews with both print and broadcast media throughout the course
 of the event.  The Greens recently co-authored the book, "Managing Your
 Headaches" (Springer-Verlag Press).
     "We think the Month of Relief represents a great opportunity for people to
 learn about headaches, because there are really a lot of misconceptions out
 there," said Dr. Mark Green.
     To help people learn more about how to combat their headaches, Motrin will
 host a Headache Hotline (1-866-HEAD-HELP) starting April 23rd.  Callers to the
 Hotline will be connected to an information specialist, who will provide them
 with information about the different types of headaches and products that can
 help relieve their symptoms.
     In addition, people can log on to http://www.motrin.com for information on
 the various types of headaches and how to relieve them.
     "It's important for people to understand that there isn't just one kind of
 headache, nor is there just one way to treat a headache," explained Dr. Mark
 Green.  "By arming the public with a little knowledge, we can help people get
 past their headache pain more quickly and effectively."
     "First, it's important to recognize the type of headache you've got," he
 added.  "Headaches come in all shapes and sizes.  There are migraine
 headaches, sinus headaches, tension and other headaches; it's important to
 take the right medication for the job."
     Motrin recognizes that overcoming headache pain means choosing the proper
 medication, which is why its family of products includes medications like
 Motrin Migraine Pain, Motrin Sinus/Headache and Motrin IB.
     The Greens also want people to know that a few simple lifestyle
 adjustments can reduce the frequency and severity of headaches.
     Dr. Leah Green points out that the predominance of migraine headaches
 strike women between the ages of 35-45, precisely when many women are trying
 to juggle careers, young families and personal lives.  She underscores that
 paying attention to your way of life can make a big difference in your
 susceptibility to headache pain.
     "People don't need to wait for a headache to strike before they treat
 them," she stressed.  "Eating regular meals, avoiding certain foods and
 exercising regularly can all help make headaches easier to cope with."
 
 

SOURCE Motrin
    NEW YORK, April 3 /PRNewswire/ -- Statistics show that almost 50 million
 Americans suffer from headaches.  And while it's safe to assume that most of
 us accept headaches as a fact of life -- something to be tolerated and
 outlasted -- the truth is that headache pain can be managed, treated and
 defeated ... with a little bit of education.
     That's why the Motrin(R) family of products -- including Motrin
 Sinus/Headache, Motrin Migraine Pain, and Motrin IB -- has designated April as
 the Month of Relief, a sustained effort to educate the public about the
 different types of headaches and the best ways to defeat them.
     The impetus behind the Month of Relief was a survey that makers of Motrin
 conducted through Bruskin Research, which shows that taking to your bed
 because of a headache is a thing of the past.  Nowadays, people are far more
 likely to say "no pain, no gain" than "not tonight, dear."  The survey found
 that 75% of women refuse to take a sick day because of a headache, and 68%
 don't let a headache stop them from participating in "offline" activities like
 a workout or a party.
     Motrin is kicking off its Month of Relief on April 8, when Motrin will
 distribute coupons in Sunday papers nationwide.  The coupons will be good for
 $1 off of any of Motrin's adult headache products.  The event will continue
 with a range of activities and outreach programs.
     Dr. Mark Green, Clinical Professor of Neurology, Columbia University, and
 a prominent headache specialist, and Dr. Leah Green, a psychiatrist who has
 specialized in the treatment of women since 1979, will answer questions and
 conduct interviews with both print and broadcast media throughout the course
 of the event.  The Greens recently co-authored the book, "Managing Your
 Headaches" (Springer-Verlag Press).
     "We think the Month of Relief represents a great opportunity for people to
 learn about headaches, because there are really a lot of misconceptions out
 there," said Dr. Mark Green.
     To help people learn more about how to combat their headaches, Motrin will
 host a Headache Hotline (1-866-HEAD-HELP) starting April 23rd.  Callers to the
 Hotline will be connected to an information specialist, who will provide them
 with information about the different types of headaches and products that can
 help relieve their symptoms.
     In addition, people can log on to http://www.motrin.com for information on
 the various types of headaches and how to relieve them.
     "It's important for people to understand that there isn't just one kind of
 headache, nor is there just one way to treat a headache," explained Dr. Mark
 Green.  "By arming the public with a little knowledge, we can help people get
 past their headache pain more quickly and effectively."
     "First, it's important to recognize the type of headache you've got," he
 added.  "Headaches come in all shapes and sizes.  There are migraine
 headaches, sinus headaches, tension and other headaches; it's important to
 take the right medication for the job."
     Motrin recognizes that overcoming headache pain means choosing the proper
 medication, which is why its family of products includes medications like
 Motrin Migraine Pain, Motrin Sinus/Headache and Motrin IB.
     The Greens also want people to know that a few simple lifestyle
 adjustments can reduce the frequency and severity of headaches.
     Dr. Leah Green points out that the predominance of migraine headaches
 strike women between the ages of 35-45, precisely when many women are trying
 to juggle careers, young families and personal lives.  She underscores that
 paying attention to your way of life can make a big difference in your
 susceptibility to headache pain.
     "People don't need to wait for a headache to strike before they treat
 them," she stressed.  "Eating regular meals, avoiding certain foods and
 exercising regularly can all help make headaches easier to cope with."
 
 SOURCE  Motrin