GfK Asia Releases 2005 Year End Asian Consumer Electronics Data

LCD Doubles Plasma to Post Highest Average Volume Growth in Asian Region



Feb 16, 2006, 00:00 ET from GfK Asia Pte Ltd

    SINGAPORE, Feb. 16 /Xinhua-PRNewswire/ -- GfK Asia releases its 2005 Year
 End Pan Asian Consumer Electronics Data Summary today which highlights the
 trends in the region's consumer electronics sector for 2005 in several
 categories across Asia.  The report includes data from 11 countries* overall,
 covering the following products: Televisions, conventional, LCD, plasma and
 rear projection; DVD and VCD recorder/players; Home audio systems, including
 Home theater and Micro/Mini systems; Personal head phone stereos, video
 camcorder, MP3 player, portable radio player and personal audio CD/MD players.
     The Television category as a whole includes conventional TV, LCD, plasma
 and rear projection televisions.  The most significant growth, both in volume
 and value across the region, was seen in the LCD market, which more than
 doubled the plasma volume but equaled plasma value over the same time period.
 This data highlights the continuing trend away from conventional TV and
 projection TV towards LCD and plasma screen.
     Massive increases in LCD market volume and value were seen in Indonesia
 (535%/577%), China (456%/458%), Korea (417%/431%), and Malaysia (352%/376%)
 followed by Vietnam (260%/281%), Australia (252%/221%), and New Zealand
 (249%/174%).  With all countries surveyed showing an overall increase over
 plasma televisions.  This may be due to the lower power consumption
 requirements, quicker response time and larger screen sizes of the LCD as
 compared to the plasma.  However, it's higher average unit price still allows
 a secure place in the market for price sensitive consumers who prefer the
 lower cost plasma.
     The DVD recorder market grew significantly in all 11 Asian countries
 surveyed, with an average increase of 141% in volume, and a 78% increase in
 value.  Normally a slow adopter, Australia posted surprising results with an
 increase in volume (188%) and a staggering increase in value (104%).  This may
 be explained by the Australian consumer's greater desire for home recording of
 popular TV programming.
     Vietnam showed an increase of 191% in volume and 119% in value in the Home
 theatre market, where other countries in the region ranged anywhere from a
 decrease of 19% volume to a maximum volume increase of only 14%.
     A consistent decline in personal head phone stereos was seen in all 11
 countries tracked.  The largest decline was seen in Thailand (-67% volume),
 with the smallest decrease seen in Indonesia (-15% volume).
     While the total MP3 market was up across the region, the most notable
 average increase in 2005 against 2004 was the MP3 with Hard Disk Drive over
 the MP3 with flash.  In the five countries GfK tracked, all showed remarkable
 average volume growth of over 200% at year-end compared to the same time frame
 in 2004.  Australia lead the region posting a 549% increase in volume size and
 an average value growth of 639% for MP3 with flash, and a 201% volume/ 171%
 value increase for MP3 with Hard Disk Drive, against the same period in 2004.
     "Today's consumer is savvy; they are comparing every single dollar they
 pay per memory capacity they get and basing their purchases on best value.
 For instance, a 1G byte MP3 with flash has an average selling price of US$ 176
 while a 5 G bytes MP3 with HDD is selling on an average of US$ 241.  Our
 results show that consumers are willing to pay more for the greater increase
 in memory," commented Victor Chua, GfK Commercial Director of Consumer
 Electronics, Asia.  "We do see a challenge to the MP3 market in South Korea
 where more and more mobile phone makers have integrated MP3 functions into
 their products.  This technology will impact the demand for the MP3 players in
 this market."
     The video camcorder results reveal the beginning of the end of the product
 life cycle with data showing negative to very limited average growth
 throughout the region.
 
     About GfK Asia Pte Ltd
     GfK Asia Pte Ltd (GfK Asia), part of the global GfK Group, is a leading
 research company with over 15 years experience in providing reliable Asian
 retail and technology market data.  Our analysts track a broad range of
 consumer technology markets, including: consumer electronics,
 telecommunications, IT, household electrical appliances (large and small) as
 well as digital imaging.  GfK Asia covers 55 product groups and over 300,000
 models, collecting monthly data from over 6,000 specialist / independent shops
 as well as over 170 organized retailers with approximately 15,000 outlets.
 This disciplined methodology, together with tight field operational control in
 every country, allows GfK Asia to produce high quality reports containing
 reliable information that our clients can use with confidence.
     Based in Singapore, with other offices in India and Japan, GfK Asia offers
 extensive coverage of the following countries:  China, Singapore, Malaysia,
 Thailand, Indonesia, Korea, Taiwan, Hong Kong, Vietnam, and Australia.  For
 further information please visit our website: www.gfkms.com .
 
     About The GfK Group
     The GfK Group is the No. 4 market research organization worldwide.  Its
 activities cover five business divisions, Consumer Tracking, HealthCare,
 Retail and Technology, Media and Custom Research.  In addition to 15 German
 subsidiaries, the company has over 120 subsidiaries and affiliates located in
 57 countries.  Of a current total of around 8,000 employees, approx. 1,500 are
 based in Germany. For further information, visit our website: www.gfk.com .
 
     Notes:
     * Countries surveyed for Televisions (incl. CRT flat and non-flat, LCD,
 Plasma and rear projection TV are China, South Korea, Taiwan, Hong Kong,
 Thailand, Malaysia, Vietnam, Singapore, Indonesia, New Zealand and Australia.
 
     Survey data available upon request.
 
     Media Contact:
 
      Lisa Williamson
      Bryant Williamson Communications
      Tel:   +65-9100-4097
      Email: Llisa@bryantwilliamson.com
 
 

SOURCE GfK Asia Pte Ltd
    SINGAPORE, Feb. 16 /Xinhua-PRNewswire/ -- GfK Asia releases its 2005 Year
 End Pan Asian Consumer Electronics Data Summary today which highlights the
 trends in the region's consumer electronics sector for 2005 in several
 categories across Asia.  The report includes data from 11 countries* overall,
 covering the following products: Televisions, conventional, LCD, plasma and
 rear projection; DVD and VCD recorder/players; Home audio systems, including
 Home theater and Micro/Mini systems; Personal head phone stereos, video
 camcorder, MP3 player, portable radio player and personal audio CD/MD players.
     The Television category as a whole includes conventional TV, LCD, plasma
 and rear projection televisions.  The most significant growth, both in volume
 and value across the region, was seen in the LCD market, which more than
 doubled the plasma volume but equaled plasma value over the same time period.
 This data highlights the continuing trend away from conventional TV and
 projection TV towards LCD and plasma screen.
     Massive increases in LCD market volume and value were seen in Indonesia
 (535%/577%), China (456%/458%), Korea (417%/431%), and Malaysia (352%/376%)
 followed by Vietnam (260%/281%), Australia (252%/221%), and New Zealand
 (249%/174%).  With all countries surveyed showing an overall increase over
 plasma televisions.  This may be due to the lower power consumption
 requirements, quicker response time and larger screen sizes of the LCD as
 compared to the plasma.  However, it's higher average unit price still allows
 a secure place in the market for price sensitive consumers who prefer the
 lower cost plasma.
     The DVD recorder market grew significantly in all 11 Asian countries
 surveyed, with an average increase of 141% in volume, and a 78% increase in
 value.  Normally a slow adopter, Australia posted surprising results with an
 increase in volume (188%) and a staggering increase in value (104%).  This may
 be explained by the Australian consumer's greater desire for home recording of
 popular TV programming.
     Vietnam showed an increase of 191% in volume and 119% in value in the Home
 theatre market, where other countries in the region ranged anywhere from a
 decrease of 19% volume to a maximum volume increase of only 14%.
     A consistent decline in personal head phone stereos was seen in all 11
 countries tracked.  The largest decline was seen in Thailand (-67% volume),
 with the smallest decrease seen in Indonesia (-15% volume).
     While the total MP3 market was up across the region, the most notable
 average increase in 2005 against 2004 was the MP3 with Hard Disk Drive over
 the MP3 with flash.  In the five countries GfK tracked, all showed remarkable
 average volume growth of over 200% at year-end compared to the same time frame
 in 2004.  Australia lead the region posting a 549% increase in volume size and
 an average value growth of 639% for MP3 with flash, and a 201% volume/ 171%
 value increase for MP3 with Hard Disk Drive, against the same period in 2004.
     "Today's consumer is savvy; they are comparing every single dollar they
 pay per memory capacity they get and basing their purchases on best value.
 For instance, a 1G byte MP3 with flash has an average selling price of US$ 176
 while a 5 G bytes MP3 with HDD is selling on an average of US$ 241.  Our
 results show that consumers are willing to pay more for the greater increase
 in memory," commented Victor Chua, GfK Commercial Director of Consumer
 Electronics, Asia.  "We do see a challenge to the MP3 market in South Korea
 where more and more mobile phone makers have integrated MP3 functions into
 their products.  This technology will impact the demand for the MP3 players in
 this market."
     The video camcorder results reveal the beginning of the end of the product
 life cycle with data showing negative to very limited average growth
 throughout the region.
 
     About GfK Asia Pte Ltd
     GfK Asia Pte Ltd (GfK Asia), part of the global GfK Group, is a leading
 research company with over 15 years experience in providing reliable Asian
 retail and technology market data.  Our analysts track a broad range of
 consumer technology markets, including: consumer electronics,
 telecommunications, IT, household electrical appliances (large and small) as
 well as digital imaging.  GfK Asia covers 55 product groups and over 300,000
 models, collecting monthly data from over 6,000 specialist / independent shops
 as well as over 170 organized retailers with approximately 15,000 outlets.
 This disciplined methodology, together with tight field operational control in
 every country, allows GfK Asia to produce high quality reports containing
 reliable information that our clients can use with confidence.
     Based in Singapore, with other offices in India and Japan, GfK Asia offers
 extensive coverage of the following countries:  China, Singapore, Malaysia,
 Thailand, Indonesia, Korea, Taiwan, Hong Kong, Vietnam, and Australia.  For
 further information please visit our website: www.gfkms.com .
 
     About The GfK Group
     The GfK Group is the No. 4 market research organization worldwide.  Its
 activities cover five business divisions, Consumer Tracking, HealthCare,
 Retail and Technology, Media and Custom Research.  In addition to 15 German
 subsidiaries, the company has over 120 subsidiaries and affiliates located in
 57 countries.  Of a current total of around 8,000 employees, approx. 1,500 are
 based in Germany. For further information, visit our website: www.gfk.com .
 
     Notes:
     * Countries surveyed for Televisions (incl. CRT flat and non-flat, LCD,
 Plasma and rear projection TV are China, South Korea, Taiwan, Hong Kong,
 Thailand, Malaysia, Vietnam, Singapore, Indonesia, New Zealand and Australia.
 
     Survey data available upon request.
 
     Media Contact:
 
      Lisa Williamson
      Bryant Williamson Communications
      Tel:   +65-9100-4097
      Email: Llisa@bryantwilliamson.com
 
 SOURCE  GfK Asia Pte Ltd