Giant, Cold Beer Here! 'World's Largest Beers' Stand Tall at The Genesee Brewery

Dec 15, 2009, 16:12 ET from The Genesee Brewery

ROCHESTER, N.Y., Dec. 15 /PRNewswire/ -- For the first time ever, three 35,862,784 ounce tanks that stand about three stories high carry the look of The Genesee Brewery's flagship beers: Genesee, Genny Light and Genesee Cream Ale. Vinyl graphics that stretch 55 feet wide by 43 feet high now cover the tanks, making them look like oversized cans of beer. Located outside of the brewery, each tank stores the equivalent of approximately 124,523 cases of beer. People can clearly view them from outside the brewery's main offices.

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"Over the past few months, we have experienced a complete overhaul of our brewery, as well as the sales and marketing of our high quality beers. Employees, bar owners, retailers and consumers believe in us for the first time in decades," said Jason Drewniak, brand manager for Genesee. "We're working hard so our beer stands tall again."

The banners wrap around the tanks approximately 180 degrees. Affixed using cables attached to fiberglass bars that are sewn into the banner, the vinyl provides a durable, weatherproof display outside of the brewery.

"Some companies have fountains, extensive landscapes and sculptures surrounding their facilities. For us, brewing great beer that people love to drink is our art," said Drewniak. "Just wait. The 'world's largest beers' will become an iconic landmark, indicative of our commitment to the hometown community, and to brewing quality beer."

About The Genesee Brewery

The Genesee Brewery, based in Rochester, New York, is one of the largest and oldest continually operating breweries in the United States. The brewery makes the historic Genesee line of brands, Seagram's Escapes, as well as Dundee Ales and Lagers family of craft brands, which includes the Original Honey Brown Lager. Additionally, through its Allied Brands division, the Genesee Brewery is America's exclusive distributor of several imports including Imperial from Costa Rica, Steinlager from New Zealand, Toohey's New from Australia and Thwaites from the U.K. The Genesee Brewery also manufactures beer and other alcoholic and non-alcoholic beverages under contracts on behalf of other companies.

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SOURCE The Genesee Brewery