Give the People What They Want

Digital Rights Management Is No Substitute for

Customer Relationship Management



Apr 19, 2001, 01:00 ET from Veridisc

    MUNDELEIN, Ill., April 19 /PRNewswire/ -- Industry analysts say that more
 than 40 percent of consumers believe access to digital content should not
 remain free forever.
     Indeed, consumers are willing to pay for the music, movies and other
 materials they receive online.  But until the entertainment industry finds a
 way to serve their customers, the customers will serve themselves.
     Accordingly, any Digital Rights Management (DRM) solution will fall short
 of industry expectations unless it embraces a broader set of customers' goals.
     A Mundelein, Ill.-based software company, Veridisc(TM), has developed a
 FairPlay(TM) DRM solution that enhances users' relationships with musicians,
 studios and other content originators.  Veridisc CEO Greg Halpern is available
 to discuss how companies that focus on their customers -- and make it easy for
 them to obtain and pay for a wider range of products and services -- will be
 better prepared to dominate the next stage in the evolution of Web-based
 entertainment.
     To arrange an interview with Greg Halpern, contact:
     Dan Ripes            Ron Watt, Jr.
     847.549.6002         216.566.7019
     danr@veridisc.com    wattrj@fleishman.com
 
     Veridisc(TM) and FairPlay(TM) are patent-pending systems that manage
 protected content while strengthening customer relationships.  Veridisc is a
 subsidiary of Circle Group Internet.
 
 

SOURCE Veridisc
    MUNDELEIN, Ill., April 19 /PRNewswire/ -- Industry analysts say that more
 than 40 percent of consumers believe access to digital content should not
 remain free forever.
     Indeed, consumers are willing to pay for the music, movies and other
 materials they receive online.  But until the entertainment industry finds a
 way to serve their customers, the customers will serve themselves.
     Accordingly, any Digital Rights Management (DRM) solution will fall short
 of industry expectations unless it embraces a broader set of customers' goals.
     A Mundelein, Ill.-based software company, Veridisc(TM), has developed a
 FairPlay(TM) DRM solution that enhances users' relationships with musicians,
 studios and other content originators.  Veridisc CEO Greg Halpern is available
 to discuss how companies that focus on their customers -- and make it easy for
 them to obtain and pay for a wider range of products and services -- will be
 better prepared to dominate the next stage in the evolution of Web-based
 entertainment.
     To arrange an interview with Greg Halpern, contact:
     Dan Ripes            Ron Watt, Jr.
     847.549.6002         216.566.7019
     danr@veridisc.com    wattrj@fleishman.com
 
     Veridisc(TM) and FairPlay(TM) are patent-pending systems that manage
 protected content while strengthening customer relationships.  Veridisc is a
 subsidiary of Circle Group Internet.
 
 SOURCE  Veridisc