The global sex toys market size is expected to reach USD 52.7 billion by 2026, exhibiting a CAGR of 9.1%. Use of innovative technology for designing and manufacturing of sex toy is anticipated to augment growth during the forecast period.
Users are moving from traditional vibrators and penile rings to devices that can be operated via mobile applications. In April 2017, We-Vibe, a Canadian manufacturer, launched its two-way controlled We-Connect app that was made available free of cost on Apple and Android devices. The company reported 2 million customers are using its products worldwide.
Moreover, social media and movies have significantly influenced the millennials and future generations in accepting sex toys as a healthy means of enhancing their sexual life. Manufacturers are using these opportunities to increase market presence. For instance, in February 2017, Lovehoney launched Fifty Shades Darker Pleasure Collection. The collection had a range of sex toys designed with temperature response material for an enhanced sexual experience.
Further key findings from the study suggest:
Female sex toys is the fastest growing segment. Single women are among the leading contributors to the market.
A survey performed by Lovehoney in 2017 shows 65% of vibrators were purchased by single women.
Availability of rechargeable, noiseless, compact, and portable vibrators for men and women is expected to impel growth. In March 2019, BMS Factory announced the success of its brand Palmpower - a mini rechargeable vibrating wand launched in December 2018.
Manufacturers are trying expand customer base through e-commerce sites. In developing countries where adult stores are not easily accessible, online retailers are meeting customer demand by offering different range of products via discrete delivery and an added advantage of discounted rates.
North America held the largest share in 2018. Open-mindedness about enhancing sexual experience during solo or with partner intercourse is driving demand for novelty products in the U.S. and Canada.
Asia Pacific is the fastest growing sex toys market during the forecast period. China and Australia are the leading revenue generators for the market.
However, India is expected to exhibit fastest growth as online retailers are experiencing demand upsurge.
Some of the key players are Church & Dwight Co., Inc.; LELO; LifeStyles Healthcare Pte Ltd; Doc Johnson Enterprises; Lovehoney Group Ltd; Reckitt Benckiser Group plc; BMS Factory; Tenga Co., Ltd.; Fun Factory; and We-Vibe.
Key Topics Covered
Chapter 1 Methodology & Scope
Chapter 2 Executive Summary 2.1 Market Outlook 2.2 Segment Outlook
Chapter 3 Market Variables, Trends & Scope 3.1 Market Lineage Outlook 3.1.1 Parent market outlook 3.1.2 Ancillary market outlook 3.2 Market Segmentation 3.2.1 Analysis 3.3 Market Dynamics 3.3.1 Market driver analysis 22.214.171.124 Changing perception of customers 126.96.36.199 Growing presence of online retailers 188.8.131.52 Increasing investment in sex tech companies 184.108.40.206 Increasing spending capacity of middle income families 3.3.2 Market restraint analysis 220.127.116.11 Lack of government regulations for manufacturers 18.104.22.168 Chemicals used in sex toys 3.3.3 Industry opportunities 3.4 Penetration & Growth Prospect Mapping 3.4.1 Penetration & growth prospect mapping analysis 3.5 Business Environment Analysis Tools 3.5.1 Porter's five forces analysis 3.5.2 Pestle analysis 3.5.3 Major deals & strategic alliances analysis 22.214.171.124 Mergers & acquisitions and joint ventures 126.96.36.199 Licensing & partnerships and technology collaborations
Chapter 4 Sex Toys Market: Type Analysis 4.1 Sex Toys Type Market Share Analysis, 2018 & 2026 4.2 Sex Toys Type Market: Segment Dashboard 4.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Type Segment 4.3.1 Female 188.8.131.52 Female sex toys market, 2015 - 2026 (USD Million) 4.3.2 Male 184.108.40.206 Male sex toys market, 2015 - 2026 (USD Million)
Chapter 5. Sex Toys Market: Distribution Channel Analysis 5.1 Sex Toys Distribution Channel Market Share Analysis, 2018 & 2026 5.2 Sex Toys Distribution Channel Market: Segment Dashboard 5.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Distribution Channel Segment 5.3.1 E-commerce 220.127.116.11 E-commerce market, 2015 - 2026 (USD Million) 5.3.2 Specialty stores 18.104.22.168 Specialty stores market, 2015 - 2026 (USD Million) 5.3.3 Mass merchandizers 22.214.171.124 Mass merchandizers market, 2015 - 2026 (USD Million)
Chapter 6 Sex Toys Market: Regional Analysis 6.1 Sex Toys Regional Market Share Analysis, 2018 & 2026 6.2 Sex Toys-Regional Market: Segment Dashboard 6.3 Regional Market Snapshot (Market Size, CAGR, Top Countries) 6.4 List of Players at Regional Level 6.4.1 North America 6.4.2 Europe 6.4.3 Asia Pacific 6.4.4 Latin America 6.4.5 MEA 6.5 SWOT Analysis, by Factor (Political & Legal, Economic and Technological) 6.5.1 North America 6.5.2 Europe 6.5.3 Asia Pacific 6.5.4 Latin America 6.5.5 MEA 6.6 Market Size, & Forecasts, and Trend Analysis, 2015 to 2026 6.6.1 North America 6.6.2 Europe 6.6.3 Asia Pacific 6.6.4 Latin America 6.6.5 Middle East and Africa
Chapter 7 Competitive Analysis 7.1 Recent Developments & Impact Analysis, by Key Market Participants 7.2 Strategic Framework/Competition Categorization (Key Innovators, Market Leaders, Emerging Players) 7.3 Vendor Landscape 7.3.1 Company market position analysis (Geographic presence, service portfolio, strategic initiatives) 7.4 Company Profiles 7.4.1 Doc Johnson Enterprises 7.4.2 Church & Dwight Co. Inc. 7.4.3 Reckitt Benckiser Group PLC 7.4.4 Lovehoney Group Ltd. 7.4.5 LELO 7.4.6 Lifestyles Healthcare Pte. Ltd. 7.4.7 BMS Factory 7.4.8 TENGA Co. Ltd. 7.4.9 FUN Factory 7.4.10 We-Vibe