Global Ad Spending Market 2015-2019 - A Growing Number of Platforms is a Key Market Trend

Aug 04, 2015, 14:10 ET from Research and Markets

DUBLIN, Aug. 4, 2015 /PRNewswire/ -- Research and Markets ( has announced the addition of the "Global Ad Spending Market 2015-2019" report to their offering.

There are more than 10,000 television channels worldwide, almost three billion Internet users, more than 200 social media networks with two billion social network users, and more than 15,000 newspaper titles reaching more than three billion people worldwide. With these ever growing channels, the future of the advertising market is promising. This also give brands various choices of medium to reach their target audience.

According to the report, organizations choose advertising as a medium to reach the masses. The availability of television and radio in rural areas has helped organizations to promote their products and services to the rural audience through advertisements.

The analysts forecast the global ad spending market to grow at a CAGR of 6.21% over the period 2014-2019.

This report covers the present scenario and growth prospects of the global ad spending market for the period 2015-2019. To calculate the market size, the report considers the ad spending globally that includes digital ad spending and traditional ad spending.

The report, Global Ad Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors

  •  American Express
  •  Comcast
  •  Ford
  •  P&G
  •  Pfizer
  •  Verizon Communications

Other Prominent Vendors

  •  Aegis Medi
  •  Asatsu DK
  •  AT&T
  •  Chrysler
  •  Chrysler
  •  Dentsu
  •  General Motors
  •  Hakuhodo DY
  •  Havas
  •  Interpublic
  •  Johnson and Johnson
  •  JP Morgan Chase
  •  L'Oreal
  •  MDC Partners
  •  Merkle
  •  Nissan
  •  Omnicom
  •  Publicis
  •  Time Warner
  •  Toyota
  •  Walt Disney
  •  WPP Group Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Market Description

06. Introduction

07. Market Landscape

08. Market Segmentation by Type

09. Geographical Segmentation

10. Key Leading Countries

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

19. Key Vendor Analysis

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SOURCE Research and Markets