Global Automotive Seats Industry

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Mar 13, 2014, 10:38 ET

NEW YORK, March 13, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Automotive Seats Industry
http://www.reportlinker.com/p02043298/Global-Automotive-Seats-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Automobile_Part_and_Supply

This report analyzes the worldwide markets for Automotive Seats in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 31 companies including many key and niche players such as -

Brose Fahrzeugteile GmbH & Co. KG
Dymos Lear Automotive India Pvt. Ltd.
Faurecia SA
Gruppo Proma
Johnson Controls, Inc.
Lear Corporation

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Automotive Seats: A Primer II-1
The Evolution of Automotive Seat Manufacturing Industry from
In-House Production Model to Outsourced Manufacturing II-1
Automotive Seats Market Hit Hard by 2007-2009 Economic Recession II-2
Market Springs Back to Normalcy in 2010 II-3
Global Market Once Again Tested in 2012 & 2013 II-4
European Auto Industry Witnesses Negative Surprises in 2012 &
2013 - Hurts Market Sentiments in Automotive Industry II-4
Table 1: Breakdown of Gross Government Debt as Percentage of
GDP for the Year 2012 by Country (includes corresponding
Graph/Chart) II-5

Table 2: European Automobile Market: Plant Capacity
Utilization for the Years 2007, 2010, 2011 & 2012 (includes
corresponding Graph/Chart) II-6

Table 3: European Automotive Market (2011): Estimated
Percentage of Plant Capacity Utilization by Leading Players
(includes corresponding Graph/Chart) II-6
Slowdown in Developing Markets Disheartens Automotive Industry II-6
Automotive Industry Remains Weak in Latin America in 2012 II-7
Impact of China's Economic Slowdown on Domestic Automotive
Industry II-7
2013- A Disappointing Year for Indian Automotive Industry II-9
Global Automobile Sales Weakens & Affects Demand for
Automotive Seats in the Year 2013 - Key Research Takeaway II-9
Market Set to Rebound in 2014 as Global Economy Stands Poised
for an Incremental Growth II-10
Outlook II-11

Competitive Scenario II-12
Consolidation of Smaller Players to Restructure Market
Competition II-12
Key Statistical Findings II-12
Table 4: Global Market for Automotive Seats (2012):
Percentage Share Breakdown of Revenue by Leading
Manufacturers (includes corresponding Graph/Chart) II-12

Table 5: Global Market for Automotive Seat Metal & Mechanism
(2012): Percentage Share Breakdown of Revenue by Leading
Manufacturers (includes corresponding Graph/Chart) II-13

Table 6: Global Market for Automotive Seat Foam (2012):
Percentage Share Breakdown of Revenue by Leading
Manufacturers (includes corresponding Graph/Chart) II-13

Table 7: Global Market for Automotive Seat Cut & Sew (2012):
Percentage Share Breakdown of Revenue by Leading
Manufacturers (includes corresponding Graph/Chart) II-13

Table 8: Global Market for Automotive Seat Fabric (2012):
Percentage Share Breakdown of Revenue by Leading
Manufacturers (includes corresponding Graph/Chart) II-14

2. NOTEWORTHY MARKET TRENDS, GROWTH DRIVERS & ISSUES II-15
Projected Rise in Vehicle Sales & Production to Sustain Demand
for Automotive Seats in the OEM Market II-15
Opportunity Indicators II-15
Table 9: Global Passenger Sales (2012, 2015 & 2018) in
Thousand Units (includes corresponding Graph/Chart) II-15

Table 10: Global Passenger Car Production (2012, 2015 &
2018) in Thousand Units (includes corresponding Graph/Chart) II-15
Asia-Pacific - The Largest Revenue Contributor II-16
Opportunity Indicators II-16
Table 11: Global Passenger Car Sales (2012, 2015 & 2018):
Percentage Share Breakdown of Volume Sales by Region/Country
(includes corresponding Graph/Chart) II-16

Table 12: Global Passenger Car Production (2012, 2015 &
2018): Percentage Share Breakdown of Volume Produced by
Region/ Country (includes corresponding Graph/Chart) II-17
Leading Manufacturers Move to Asian Countries II-17
Key Product Trends II-18
User Comfort - A Major Factor Influencing Seating Choice II-18
Foldable Seats in Demand II-18
Demand for Leathered Seat Material Higher in Developed Markets II-19
Technology Developments Rife in Automotive Seating Market II-19
Major Factors Influencing Product Innovations Among Seat
Manufacturers II-19
Consumer Preferences II-19
Prevailing Market Competition II-20
Clients' Expectations II-20
Technology to be Adopted II-20

A Snapshot of Key Innovations in Automotive Seating Systems II-20
Growing Concerns over Whiplash Injuries Throws the Focus on
Whiplash Injury Lessening Seats II-20
Innovative Power-Enabled Seats Make the Cut II-21
New Designs for More Spacious Vehicle Interiors II-21
Manufacturers Focus on Supplying Light-Weight Seats II-21
Advancements in Fabric Used II-22
Manufacturers Eye Seats That Reduce Thermal Load in Automobiles II-22
Liquid Heated and Cooled Seats - A Major Innovation II-22
Fatigue Free Seating Systems II-23
Bluetooth-Enabled and Self Adjusting Seats - the Nextgen
Seating Systems II-23
'Green' Material to Grow in Prominence for Seat Manufacture II-23
Increased R&D Investments to Benefit the Market II-24
Regulatory Factors Driving Product Developments II-24
Safety Regulations II-24
Regulations for Fuel Conservation Influencing Seat
Manufacturers to Focus on Light-Weight Seating Components II-24
Regulations Influencing Child Safety Seats Globally II-25
Key Challenges II-25
Stringent Regulations a Challenge to Seat Manufacturers II-25
Impact of Raw Material Prices on Seat Manufacture II-25
Lack of Awareness among Parents in Using Child Restraints II-26
No Size Fits All II-26

3. PRODUCT OVERVIEW II-27

Introduction II-27
Mechanisms for Seat Adjustment - II-27
Length Adjusters II-27
Height Adjusters and Tilt Adjusters II-27
Recliners II-28
Crash Active Headrests II-28
Types of Add-On Seats and Safety Features II-28
Anti-submarine Seat - II-28
Bucket and Bench Seats II-28
Power Seats II-28
Seats for Disabled Passengers II-28
Child Safety Seats II-28
Types of Child Safety Seats II-29
Infant Seats II-29
Convertible Seats II-29
Combination Seats II-29
Booster Seats II-29
Classification of Child Safety Seats II-29
Group 0 II-29
Group 0+ II-30
Group 1 II-30
Group 2 II-30
Group 3 II-30

4. PRODUCT LAUNCHES & DEVELOPMENTS II-31
Faurecia Showcases Differentiating Automobile Technologies II-31
Faurecia Introduces New Seating Concepts II-31
Daimler Rolls Out S-Class Mercedes Benz with Advanced Seating

Technology II-32
Autoliv Launches Bag-in-Belt for New Mercedes S-Class II-32
Toyota Boshoku Launches F Sport II-33
Johnson Controls Unveils Inspiration Seat II-33
BASF and Somic Ishikawa Develop Ultramid (R) Seat Damper II-33
Johnson Controls Develops New Seating System Supplied for
Ford's B-MAX MPV II-34
Toyota Boshoku, DENSO and Toyota Motor Announce Development of
a new Driver's Seat with Ventilation and Heating System II-34
Johnson Controls Launches Lightweight Car Seat, Headliner and
New Floor Console for Latest Model of Kia cee'd II-35
Faurecia and BASF Unveil Innovative Performance Seat Concept II-36
Amerigon Introduces CCS as Optional Fixture with Kia K9 Cadenza II-36
Daimler to Launch Latest Mercedes Model Featuring Beltbags II-37
GM to Launch Cadillac Safety Alert Seat II-37
Toyota Launches Easy Seat System for Corolla Altis II-37
Nissan to Introduce Comfortable Seat with Spinal Support II-38
TS Tech Unveils Next-Generation Automotive Seat II-38
Ford Develops Advanced Seats for New 2013 Ford Escape II-38
BMW Announces the Launch of M3 CRT with Innovative Seats II-39

5. RECENT INDUSTRY ACTIVITY II-40
Toyota Boshoku (China) to Establish Heyuan Toyota Boshoku
Automotive Parts with GACC II-40
Toyota Boshoku Inks Agreement with Toyota Tsusho and Thal to
Form Joint Venture II-40
Toyota Boshoku Establishes Toyota Boshoku Lao II-40
Johnson Controls Takes Over Full Stake in Tata Johnson Controls II-41
Faurecia Establishes dWorks II-41
Faurecia Enters into a JV Joint Venture Agreement with Chang'an II-41
Faurecia Enters into a Partnership with ESIGELEC and Supélec II-42
Auto Parts Holdings and Tachi-S Sign Agreement to Form Joint
Venture II-43
Sage Automotive Interiors Takes Over Specific Assets of Apo-
Tessile II-43
Lear Takes Over Guilford Mills II-44
Johnson Controls and Pricol Form Joint Venture II-44
Johnson Controls and Harrison Spinks Ink Development Agreement II-45
Faurecia Acquires Automotive Business of Sora Composites II-45
Faurecia to Takeover Interior Components Business of
Automotive Components II-46
Toyota Boshoku Enters into Agreement with a European Client II-46
Faurecia Extends Existing Joint Venture with NHK Spring II-47
Magna Seating Takes Over Vogelsitze II-47
Lear to Commence Automotive Wiring Unit II-47
Mitsubishi Chemical and Faurecia Enter into Industrial
Partnership Agreement II-48
BYD and Daimler Joint Venture Launches Denza EV Concept II-48
CWT to Form Joint Venture Company with Toyo Bussan II-49

Johnson Controls Inks Joint Venture Agreement with Shanghai
Yanfeng Johnson Controls Seating II-49
Johnson Controls Automotive Experience Inaugurates New
Facility in Romania II-49
Commercial Vehicle Group Acquires Seat Assembly Assets of
Vijayjyot Seats II-50
Takata USA Takes Over SynTec Seating II-50
Cannon Installs Revamped Automotive Seat Plant in China II-50
Faurecia and Rhodia Partner to Develop Advanced, Innovative,
Lightweight Automotive Seat Structural Components II-51
Johnson Controls Acquires C. Rob. Hammerstein Group II-51
Magna Seating Acquires Pabsa II-52
Commercial Vehicle Group Forms Joint Venture with Hema
Engineering II-52
Faurecia Signs Agreement with Yancheng Economic and Technology
Development Zone II-53
Faurecia and Ningbo Huazhong Plastic Products Establish New
Joint Venture II-53
Johnson Controls Takes Over RECARO Automotive and KEIPER II-53
Faurecia Agrees to Establish Joint Venture with Changchun
Xuyang Group II-54

6. FOCUS ON SELECT PLAYERS II-55
Brose Fahrzeugteile GmbH & Co. KG (Germany) II-55
Dymos Lear Automotive India Pvt. Ltd (India) II-55
Faurecia SA. (France) II-55
Gruppo Proma (Italy) II-56
Johnson Controls, Inc. (US) II-56
Lear Corporation (US) II-56
Magna International, Inc. (Canada) II-57
NHK SPRING Co. Ltd (Japan) II-57
Toyota Boshoku Corporation (Japan) II-57
TS TECH Co., Ltd. (Japan) II-58

7. GLOBAL MARKET PERSPECTIVE II-59
Table 13: World Recent Past, Current & Future Analysis for
Automotive Seats by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America, and Rest of the World
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-59

Table 14: World Historic Review for Automotive Seats by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America, and Rest of the World Markets Independently
Analyzed with Annual Sales in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) II-60

Table 15: World 15-Year Perspective for Automotive Seats by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific, Latin America, and
Rest of the World Markets for Years 2004, 2013, and 2018
(includes corresponding Graph/Chart) II-61

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Fiscal Cliff, Sequestration Cuts & Debt Ceiling Issues: The
US Auto Industry Withstands It All III-1
Outlook for Automotive Seats III-2
Stringent Regulatory Standards Drives Demand for Innovative
Automotive Seats III-2
Strategic Corporate Developments III-3
Product Innovations/Developments III-4
Key Players III-6
B.Market Analytics III-7
Table 16: United States Recent Past, Current and Future
Analysis for Automotive Seats Market Analyzed with Annual
Sales in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-7

Table 17: United States Historic Review of Automotive Seats
Market Analyzed with Annual Sales in US$ Million for the
Years 2004 through 2009 (includes corresponding Graph/Chart) III-8

2. CANADA III-9
A.Market Analysis III-9
Current & Future Analysis III-9
Magna International, Inc.- A Key Canadian Player III-9
B.Market Analytics III-9
Table 18: Canada Recent Past, Current and Future Analysis
for Automotive Seats Market Analyzed with Annual Sales in
US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-9

Table 19: Canada Historic Review of Automotive Seats Market
Analyzed with Annual Sales in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-10

3. JAPAN III-11
A.Market Analysis III-11
Current & Future Analysis III-11
Overview of Japanese Automotive Seats Market III-11
Strategic Corporate Developments III-11
Product Innovations/Developments III-12
Key Players III-13
B.Market Analytics III-14
Table 20: Japan Recent Past, Current and Future Analysis for
Automotive Seats Market Analyzed with Annual Sales in US$
Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-14

Table 21: Japan Historic Review of Automotive Seats Market
Analyzed with Annual Sales in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-15

4. EUROPE III-16
A.Market Analysis III-16
Current & Future Analysis III-16
Market Overview III-16
SED Project to Overcome Complexities in Seat Design and
Improve Safety Levels III-16
B.Market Analytics III-17
Table 22: Europe Recent Past, Current and Future Analysis
for Automotive Seats by Geographic Region/Country - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales in US$ Million for
the Years 2010 through 2018 (includes corresponding
Graph/Chart) III-17

Table 23: Europe Historic Review of Automotive Seats Market
by Geographic Region/Country - France, Germany, Italy, UK,
Spain Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-18

Table 24: Europe 15-Year Perspective for Automotive Seats by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia, and Rest of
European Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-19

4a. FRANCE III-20

A.Market Analysis III-20
Current & Future Analysis III-20
Strategic Corporate Developments III-20
Faurecia SA. - A Key French Player III-22
B.Market Analytics III-23
Table 25: France Recent Past, Current and Future Analysis
for Automotive Seats Market Analyzed with Annual Sales in
US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-23

Table 26: France Historic Review of Automotive Seats Market
Analyzed with Annual Sales in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-23

4b. GERMANY III-24
A.Market Analysis III-24
Current & Future Analysis III-24
A Brief Insight into German Automobile Market III-24
Automotive Seats Market in Germany - A Snapshot III-24
Strategic Corporate Developments III-25

Product Innovations/Developments III-27
Brose Fahrzeugteile GmbH & Co. KG - A Key German Player III-28
B.Market Analytics III-29
Table 27: Germany Recent Past, Current and Future Analysis
for Automotive Seats Market Analyzed with Annual Sales in
US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-29

Table 28: Germany Historic Review of Automotive Seats Market
Analyzed with Annual Sales in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-29

4c. ITALY III-30
A.Market Analysis III-30
Current & Future Analysis III-30
Gruppo Proma - A Key Italian Player III-30
B.Market Analytics III-30
Table 29: Italy Recent Past, Current and Future Analysis for
Automotive Seats Market Analyzed with Annual Sales in US$
Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-30

Table 30: Italy Historic Review of Automotive Seats Market
Analyzed with Annual Sales in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-31

4d. THE UNITED KINGDOM III-32
A.Market Analysis III-32
Current & Future Analysis III-32
B.Market Analytics III-32
Table 31: The United Kingdom Recent Past, Current and Future
Analysis for Automotive Seats Market Analyzed with Annual
Sales in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-32

Table 32: The United Kingdom Historic Review of Automotive
Seats Market Analyzed with Annual Sales in US$ Million for
the Years 2004 through 2009 (includes corresponding
Graph/Chart) III-33

4e. SPAIN III-34
A.Market Analysis III-34
Current & Future Analysis III-34
B.Market Analytics III-34
Table 33: Spain Recent Past, Current and Future Analysis for
Automotive Seats Market Analyzed with Annual Sales in US$
Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-34

Table 34: Spain Historic Review of Automotive Seats Market
Analyzed with Annual Sales in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-35

4f. RUSSIA III-36
A.Market Analysis III-36
Current & Future Analysis III-36
B.Market Analytics III-36
Table 35: Russia Recent Past, Current and Future Analysis
for Automotive Seats Market Analyzed with Annual Sales in
US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-36

Table 36: Russia Historic Review of Automotive Seats Market
Analyzed with Annual Sales in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-37

4g. REST OF EUROPE III-38
A.Market Analysis III-38
Current & Future Analysis III-38

Strategic Corporate Development III-38
B.Market Analytics III-39
Table 37: Rest of Europe Recent Past, Current and Future
Analysis for Automotive Seats Market Analyzed with Annual
Sales in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-39

Table 38: Rest of Europe Historic Review of Automotive Seats
Market Analyzed with Annual Sales in US$ Million for the
Years 2004 through 2009 (includes corresponding Graph/Chart) III-40

5. ASIA-PACIFIC III-41
A.Market Analysis III-41
Asia-Pacific Continues to be the Growth Engine of the Global
Passenger Cars Market III-41
The Largest Revenue Contributor for Automotive Seats Market III-41
B.Market Analytics III-42
Table 39: Asia Pacific Recent Past, Current and Future
Analysis for Automotive Seats by Geographic Region/Country -
Australia, China, India, Indonesia, Malaysia, South Korea,
Taiwan, Thailand, and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Sales in US$ Million for
the Years 2010 through 2018 (includes corresponding
Graph/Chart) III-42

Table 40: Asia-Pacific Historic Review of Automotive Seats
by Geographic Region/Country - Australia, China, India,
Indonesia, Malaysia, South Korea, Taiwan, Thailand, and Rest

of Asia-Pacific Markets Independently Analyzed with Annual
Sales in US$ Million for the Years 2004 through 2009
(includes corresponding Graph/Chart) III-43

Table 41: Asia-Pacific 15-Year Perspective for Automotive
Seats by Geographic Region - Percentage Breakdown of Dollar
Sales for Australia, China, India, Indonesia, Malaysia,
South Korea, Taiwan, Thailand, and Rest of Asia-Pacific
Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-44

5a. AUSTRALIA III-45
A.Market Analysis III-45
Current & Future Analysis III-45
B.Market Analytics III-45
Table 42: Australia Recent Past, Current and Future Analysis
for Automotive Seats Market Analyzed with Annual Sales in
US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-45

Table 43: Australia Historic Review of Automotive Seats
Market Analyzed with Annual Sales in US$ Million for the
Years 2004 through 2009 (includes corresponding Graph/Chart) III-46

5b. CHINA III-47
A.Market Analysis III-47
Current & Future Analysis III-47
Year 2014 & Beyond: China to Remain As the World's Largest &
Most Important Auto Market III-47
Table 44: China's Emerging Dominance in the World Luxury
Car Market: Percentage Market Share Comparison of China Vs
Other Countries for the Years 2002, 2013 & 2020F (includes
corresponding Graph/Chart) III-48

Table 45: Importance of the Chinese Passenger Cars Market
to Domestic Economic Growth As Measured by the Value of Car
Sales as a Percentage of GDP for the Years 2003, 2011 &
2013 (includes corresponding Graph/Chart) III-49

Table 46: Growing Chinese Appetite for SUVs: Percentage
Market Share Comparison of Unit Sales of SUVs Vs Sedan, and

MPV for the Years 2013 & 2020F (includes corresponding
Graph/Chart) III-49

Table 47: Chinese Automotive Industry (2013): Percentage
Share Breakdown of Unit Sales by Province (includes
corresponding Graph/Chart) III-50
Presence of Huge Automotive Manufacturing Industry Makes
China a Lucrative Market for Automotive Seats III-50
Strategic Corporate Developments III-51
Product Innovations/Developments III-54
B.Market Analytics III-55
Table 48: China Recent Past, Current and Future Analysis for
Automotive Seats Market Analyzed with Annual Sales in US$
Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-55

Table 49: China Historic Review of Automotive Seats Market
Analyzed with Annual Sales in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-55

5c. INDIA III-56
A.Market Analysis III-56
Current & Future Analysis III-56
After Temporary Decline in 2013 Indian Automotive Seating
Market to Witness Steady Rise in Demand III-56
Strategic Corporate Developments III-56
Product Launch III-58

Dymos Lear Automotive India Pvt. Ltd - A Key Indian Player III-58
B.Market Analytics III-59
Table 50: India Recent Past, Current and Future Analysis for
Automotive Seats Market Analyzed with Annual Sales in US$
Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-59

Table 51: India Historic Review of Automotive Seats Market
Analyzed with Annual Sales in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-59

5d. INDONESIA III-60
A.Market Analysis III-60
Current & Future Analysis III-60
Overview III-60
B.Market Analytics III-61
Table 52: Indonesia Recent Past, Current and Future Analysis
for Automotive Seats Market Analyzed with Annual Sales in
US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-61

Table 53: Indonesia Historic Review of Automotive Seats
Market Analyzed with Annual Sales in US$ Million for the
Years 2004 through 2009 (includes corresponding Graph/Chart) III-61

5e. MALAYSIA III-62
A.Market Analysis III-62
Current & Future Analysis III-62
Strategic Corporate Development III-62
B.Market Analytics III-63
Table 54: Malaysia Recent Past, Current and Future Analysis
for Automotive Seats Market Analyzed with Annual Sales in
US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-63

Table 55: Malaysia Historic Review of Automotive Seats
Market Analyzed with Annual Sales in US$ Million for the
Years 2004 through 2009 (includes corresponding Graph/Chart) III-63

5f. SOUTH KOREA III-64
A.Market Analysis III-64
Current & Future Analysis III-64
Product Innovations/Developments III-64
B.Market Analytics III-65
Table 56: South Korea Recent Past, Current and Future
Analysis for Automotive Seats Market Analyzed with Annual
Sales in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-65

Table 57: South Korea Historic Review of Automotive Seats
Market Analyzed with Annual Sales in US$ Million for the
Years 2004 through 2009 (includes corresponding Graph/Chart) III-65

5g. TAIWAN III-66
A.Market Analysis III-66
Current & Future Analysis III-66

B.Market Analytics III-66
Table 58: Taiwan Recent Past, Current and Future Analysis
for Automotive Seats Market Analyzed with Annual Sales in
US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-66

Table 59: Taiwan Historic Review of Automotive Seats Market
Analyzed with Annual Sales in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-67

5h. THAILAND III-68
A.Market Analysis III-68
Current & Future Analysis III-68
B.Market Analytics III-68
Table 60: Thailand Recent Past, Current and Future Analysis
for Automotive Seats Market Analyzed with Annual Sales in
US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-68

Table 61: Thailand Historic Review of Automotive Seats
Market Analyzed with Annual Sales in US$ Million for the

Years 2004 through 2009 (includes corresponding Graph/Chart) III-69

5i. REST OF ASIA-PACIFIC III-70
A.Market Analysis III-70
Current & Future Analysis III-70
B.Market Analytics III-70
Table 62: Rest of Asia-Pacific Recent Past, Current and
Future Analysis for Automotive Seats Market Analyzed with
Annual Sales in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-70

Table 63: Rest of Asia-Pacific Historic Review of Automotive
Seats Market Analyzed with Annual Sales in US$ Million for
the Years 2004 through 2009 (includes corresponding
Graph/Chart) III-71

6. LATIN AMERICA III-72
A.Market Analysis III-72
Current & Future Analysis III-72
B.Market Analytics III-72
Table 64: Latin America Recent Past, Current and Future
Analysis for Automotive Seats by Geographic Region/Country -
Argentina, Brazil, Mexico, and Rest of Latin America Markets
Independently Analyzed with Annual Sales in US$ Million for
the Years 2010 through 2018 (includes corresponding
Graph/Chart) III-72

Table 65: Latin America Historic Review of Automotive Seats
Market by Geographic Region/ Country - Argentina, Brazil,
Mexico, and Rest of Latin America Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-73

Table 66: Latin America 15-Year Perspective for Automotive
Seats by Geographic Region - Percentage Breakdown of Dollar
Sales for Argentina, Brazil, Mexico, and Rest of Latin
America Markets for Years 2004, 2013, and 2018 (includes
corresponding Graph/Chart) III-74

6a. ARGENTINA III-75
A.Market Analysis III-75
Current & Future Analysis III-75
B.Market Analytics III-75
Table 67: Argentina Recent Past, Current and Future Analysis
for Automotive Seats Market Analyzed with Annual Sales in
US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-75

Table 68: Argentina Historic Review of Automotive Seats
Market Analyzed with Annual Sales in US$ Million for the
Years 2004 through 2009 (includes corresponding Graph/Chart) III-76

6b. BRAZIL III-77
A.Market Analysis III-77
Current & Future Analysis III-77
Brief Overview of the Auto Market in Brazil III-77
Strategic Corporate Development III-77
B.Market Analytics III-78
Table 69: Brazil Recent Past, Current and Future Analysis
for Automotive Seats Market Analyzed with Annual Sales in
US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-78

Table 70: Brazil Historic Review of Automotive Seats Market
Analyzed with Annual Sales in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-78

6c. MEXICO III-79
A.Market Analysis III-79
Current & Future Analysis III-79
B.Market Analytics III-79
Table 71: Mexico Recent Past, Current and Future Analysis
for Automotive Seats Market Analyzed with Annual Sales in
US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-79

Table 72: Mexico Historic Review of Automotive Seats Market

Analyzed with Annual Sales in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-80

6d. REST OF LATIN AMERICA III-81
A.Market Analysis III-81
Current & Future Analysis III-81
B.Market Analytics III-81
Table 73: Rest of Latin America Recent Past, Current and
Future Analysis for Automotive Seats Market Analyzed with
Annual Sales in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-81

Table 74: Rest of Latin America Historic Review of
Automotive Seats Market Analyzed with Annual Sales in US$
Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) III-82

7. REST OF WORLD III-83
A.Market Analysis III-83
Current & Future Analysis III-83

B.Market Analytics III-83
Table 75: Rest of World Recent Past, Current and Future
Analysis for Automotive Seats Market Analyzed with Annual
Sales in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-83

Table 76: Rest of World Historic Review of Automotive Seats
Market Analyzed with Annual Sales in US$ Million for the
Years 2004 through 2009 (includes corresponding Graph/Chart) III-84

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 31 (including Divisions/Subsidiaries - 35)

The United States (4)
Canada (1)
Japan (5)
Europe (13)
- France (2)
- Germany (5)
- The United Kingdom (1)
- Italy (1)
- Spain (1)
- Rest of Europe (3)
Asia-Pacific (Excluding Japan) (12)