Global Business Analytics Market 2015-2019 - Global Business Analytics Market 2015-2019 With IBM, Microsoft, Oracle and SAP Dominating

Aug 04, 2015, 14:10 ET from Research and Markets

DUBLIN, Aug. 4, 2015 /PRNewswire/ -- Research and Markets ( has announced the addition of the "Global Business Analytics Market 2015-2019" report to their offering.

Advanced analytics helps organizations gain insights into consumer behavior from structured data. This helps organizations enhance their operational capabilities. They also help enterprises formulate customer-driven marketing strategies through advertisements. Organizations have also started using predictive and content analytics for developing insights into customer behavior.

According to the report, as organizations are diversifying and expanding globally, the need to correlate data with geography and map it to enhance insights into the data is increasing. Location analytics (mapping and geographical intelligence) offers this contextual insight, which is not possible with tables and charts.

The analysts forecast the global business analytics market to grow at a CAGR of 12.65% over the period 2014-2019.

This report covers the present scenario and the growth prospects of the global business analytics market for the period 2015-2019. To calculate the market size, the report considers revenue generated from software licensing, maintenance, implementation, and subscriptions. The report considers the revenue generated from:

  •  BI and Analytics
  •  DW
  •  EPM

It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the global business analytics market. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends emerging in the market.

Key Vendors

  •  IBM
  •  Microsoft
  •  Oracle
  •  SAP

Other Prominent Vendors

  •  Actuate
  •  Adaptive Planning
  •  Bime
  •  Birst
  •  Cloud9 Analytics
  •  Gooddata
  •  Host Analytics
  •  Indicee (D&B)
  •  Infor Global Solutions
  •  Jaspersoft
  •  Microstrategy
  •  SAS Institute
  •  Tableau Software
  •  Teradata
  •  TIBCO Software
  •  VMware

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Description

07. Market Landscape

08. Market Segmentation by Application

09. Market Segmentation by Deployment Model

10. Geographical Segmentation

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

19. Key Vendor Analysis

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SOURCE Research and Markets