Global Knowledge Announces $40 Million Worldwide Corporate Re-Branding Campaign

New corporate identity to re-energize the brand and

communicate new strategy to markets worldwide



Apr 17, 2001, 01:00 ET from Global Knowledge, Inc.

    CARY, N.C., April 17 /PRNewswire/ -- Global Knowledge, Inc., the world's
 largest independent provider of integrated IT education solutions, unveiled
 today a major, international re-branding campaign designed to enhance the
 Global Knowledge brand, focus attention on its worldwide leadership, and
 communicate a strategic new direction that will target the IT training demands
 of Global 1000 corporations.  The $40 million campaign includes the launch of
 a new corporate identity platform and logo that will support all direct mail,
 print, broadcast and Web-based communications with current and prospective
 students as well as major corporations throughout the world.   The re-branding
 will support the company's focus on Blended Learning Solutions(TM), a new
 initiative announced today that provides corporations unparalleled flexibility
 in the design and delivery of enterprise-wide IT training programs.  Global
 Knowledge currently supports 70 training centers in 20 countries, and trains
 an estimated 300,000 IT professionals each year.  The company is the world's
 leading provider of Cisco, Nortel and Linux certification training.
     (Photo:   http://www.newscom.com/cgi-bin/prnh/20010417/NETU016LOGO)
     "We lift the cover today on a brand new image and identity that will
 propel our vision for the future of the IT training industry," says Rick
 Thompson, Vice President of Corporate Marketing for Global Knowledge.  "Over
 the past four years, Global Knowledge, through strategic acquisitions and
 organic growth, has evolved into the largest independent IT education
 integrator in the world.  That experience has provided us with a clear game
 plan for advancing our business.  The new identity allows us to build equity
 as a leader, innovator and trusted partner.  It places our corporate assets in
 e-learning, classroom learning and virtual classroom learning under a single
 brand that allows for the success of each learning method while creating brand
 equity for the corporation as a whole."
     The new identity campaign leads with a newly designed corporate logo,
 created by LPK (Libby, Perszyk, Kathman), an international brand identity
 consultancy based in Cincinnati, OH, which has also completed major branding
 assignments for clients such as Microsoft, IBM, Valvoline, Procter and Gamble,
 and Hallmark.
     "Developing Global Knowledge's new identity posed a range of challenges in
 our efforts to establish a common voice across all communication platforms,"
 says John Recker, Vice President, Director of Brand Strategy for LPK.   "Our
 objective was to create a consistent, well-integrated brand presence within an
 organized and flexible framework." The result is a sweeping new look that
 presents a sophisticated balance of typography and graphic components to
 create a smart, clean, aesthetic expression of the brand.  The new identity
 reflects the insight and depth of understanding about the complex, networked
 IT training world.   It uses a sphere metaphor reminiscent of the global
 nature of the company combined with interlocking bars that reinforce
 integrated product offerings.
     LPK was also instrumental in developing the overall visual language of
 Global Knowledge, which will drive all corporate communications moving
 forward.  The new campaign kicks off today with the re-branding of all Global
 Knowledge Web sites and the distribution of an initial direct-mail program
 that will mail more than 50 million pieces by year-end 2001.   The campaign
 will be supported by an integrated print and broadcast marketing program that
 will continue throughout the year.
     The re-branding comes at a critical juncture in the history of Global
 Knowledge.  In a related announcement released today, Global Knowledge
 unveiled its plans for re-engineering its IT training courseware to provide
 consistent content between a range of delivery methods, including instructor-
 led and virtual classroom training and new e-learning technologies.  This new
 strategic direction blends a range of training options in order to meet the
 rich and complex training needs of corporations worldwide.
 
     About LPK
     LPK (Libby Perszyk Kathman) is an international design consultancy
 specializing in fully leveraged brand identity development and management for
 category leading brands. The firm brings together a unique combination of
 strategic skills, creative disciplines, and cross-cultural perspectives to
 deliver a consistent brand image across media, geography and time. As the
 nation's largest independently owned brand identity firm, LPK has developed
 and managed brand identity franchises for some of the world's most successful
 brands including Microsoft, IBM, Pantene, Pampers, Olay, 9-Lives, Valvoline,
 Nerf and Hallmark.  LPK's Web site can be accessed at www.lpkdesign.com.
 
     About Global Knowledge, Inc.
     Global Knowledge, Inc., the world's largest independent provider of
 integrated IT education solutions, is dedicated to improving the way companies
 and individuals learn, use, and master technology.  The company's educational
 solutions empower customers with choice, allowing them to determine when,
 where, and how they want their IT education programs to be designed and
 delivered.  Global Knowledge's blended IT education solutions combine vender-
 authorized content with Global Knowledge developed curricula and deliver this
 through the right mix of intensive hands-on classroom training and interactive
 e-learning.  Global Knowledge has a large, growing portfolio of e-learning
 content, products, and services.  For large businesses, the company
 offers complete program management including enrollment, assessment, progress
 tracking and certification.
     Global Knowledge is the world's largest provider of IT certification
 programs and offers more than 700 courses in 70 international locations and in
 15 languages every day for leading IT companies such as: Cisco, Microsoft,
 Nortel, Oracle, Enterasys, and Red Hat.  Additionally, the company's software
 products division offers an extensive portfolio of education products
 including OnDemand Personal Navigator(TM) for SAP, Siebel, and PeopleSoft; and
 Knowledge Pathways, a leading content management system that delivers custom
 enterprise solutions.
     Global Knowledge has corporate headquarters in Cary, NC, and international
 headquarters in London, Tokyo, and Singapore.  For more information, visit
 Global Knowledge at http://am.globalknowledge.com/wire.
     Trademarks:  Products mentioned herein are trademarks or registered marks
 of their respective owners.
 
     From: Gregory FCA Communications, Inc.
     Contact: Gregory Matusky
     Amy Martin Quinn
     Phone: 610-642-8253
     e-mail: greg@gregoryfca.com
 
     For: Global Knowledge, Inc.
     Contact: Rick Thompson
     Vice President, Corporate Marketing
     Phone: 919-463-7231
     e-mail: rick.thompson@globalknowledge.com
 
 

SOURCE Global Knowledge, Inc.
    CARY, N.C., April 17 /PRNewswire/ -- Global Knowledge, Inc., the world's
 largest independent provider of integrated IT education solutions, unveiled
 today a major, international re-branding campaign designed to enhance the
 Global Knowledge brand, focus attention on its worldwide leadership, and
 communicate a strategic new direction that will target the IT training demands
 of Global 1000 corporations.  The $40 million campaign includes the launch of
 a new corporate identity platform and logo that will support all direct mail,
 print, broadcast and Web-based communications with current and prospective
 students as well as major corporations throughout the world.   The re-branding
 will support the company's focus on Blended Learning Solutions(TM), a new
 initiative announced today that provides corporations unparalleled flexibility
 in the design and delivery of enterprise-wide IT training programs.  Global
 Knowledge currently supports 70 training centers in 20 countries, and trains
 an estimated 300,000 IT professionals each year.  The company is the world's
 leading provider of Cisco, Nortel and Linux certification training.
     (Photo:   http://www.newscom.com/cgi-bin/prnh/20010417/NETU016LOGO)
     "We lift the cover today on a brand new image and identity that will
 propel our vision for the future of the IT training industry," says Rick
 Thompson, Vice President of Corporate Marketing for Global Knowledge.  "Over
 the past four years, Global Knowledge, through strategic acquisitions and
 organic growth, has evolved into the largest independent IT education
 integrator in the world.  That experience has provided us with a clear game
 plan for advancing our business.  The new identity allows us to build equity
 as a leader, innovator and trusted partner.  It places our corporate assets in
 e-learning, classroom learning and virtual classroom learning under a single
 brand that allows for the success of each learning method while creating brand
 equity for the corporation as a whole."
     The new identity campaign leads with a newly designed corporate logo,
 created by LPK (Libby, Perszyk, Kathman), an international brand identity
 consultancy based in Cincinnati, OH, which has also completed major branding
 assignments for clients such as Microsoft, IBM, Valvoline, Procter and Gamble,
 and Hallmark.
     "Developing Global Knowledge's new identity posed a range of challenges in
 our efforts to establish a common voice across all communication platforms,"
 says John Recker, Vice President, Director of Brand Strategy for LPK.   "Our
 objective was to create a consistent, well-integrated brand presence within an
 organized and flexible framework." The result is a sweeping new look that
 presents a sophisticated balance of typography and graphic components to
 create a smart, clean, aesthetic expression of the brand.  The new identity
 reflects the insight and depth of understanding about the complex, networked
 IT training world.   It uses a sphere metaphor reminiscent of the global
 nature of the company combined with interlocking bars that reinforce
 integrated product offerings.
     LPK was also instrumental in developing the overall visual language of
 Global Knowledge, which will drive all corporate communications moving
 forward.  The new campaign kicks off today with the re-branding of all Global
 Knowledge Web sites and the distribution of an initial direct-mail program
 that will mail more than 50 million pieces by year-end 2001.   The campaign
 will be supported by an integrated print and broadcast marketing program that
 will continue throughout the year.
     The re-branding comes at a critical juncture in the history of Global
 Knowledge.  In a related announcement released today, Global Knowledge
 unveiled its plans for re-engineering its IT training courseware to provide
 consistent content between a range of delivery methods, including instructor-
 led and virtual classroom training and new e-learning technologies.  This new
 strategic direction blends a range of training options in order to meet the
 rich and complex training needs of corporations worldwide.
 
     About LPK
     LPK (Libby Perszyk Kathman) is an international design consultancy
 specializing in fully leveraged brand identity development and management for
 category leading brands. The firm brings together a unique combination of
 strategic skills, creative disciplines, and cross-cultural perspectives to
 deliver a consistent brand image across media, geography and time. As the
 nation's largest independently owned brand identity firm, LPK has developed
 and managed brand identity franchises for some of the world's most successful
 brands including Microsoft, IBM, Pantene, Pampers, Olay, 9-Lives, Valvoline,
 Nerf and Hallmark.  LPK's Web site can be accessed at www.lpkdesign.com.
 
     About Global Knowledge, Inc.
     Global Knowledge, Inc., the world's largest independent provider of
 integrated IT education solutions, is dedicated to improving the way companies
 and individuals learn, use, and master technology.  The company's educational
 solutions empower customers with choice, allowing them to determine when,
 where, and how they want their IT education programs to be designed and
 delivered.  Global Knowledge's blended IT education solutions combine vender-
 authorized content with Global Knowledge developed curricula and deliver this
 through the right mix of intensive hands-on classroom training and interactive
 e-learning.  Global Knowledge has a large, growing portfolio of e-learning
 content, products, and services.  For large businesses, the company
 offers complete program management including enrollment, assessment, progress
 tracking and certification.
     Global Knowledge is the world's largest provider of IT certification
 programs and offers more than 700 courses in 70 international locations and in
 15 languages every day for leading IT companies such as: Cisco, Microsoft,
 Nortel, Oracle, Enterasys, and Red Hat.  Additionally, the company's software
 products division offers an extensive portfolio of education products
 including OnDemand Personal Navigator(TM) for SAP, Siebel, and PeopleSoft; and
 Knowledge Pathways, a leading content management system that delivers custom
 enterprise solutions.
     Global Knowledge has corporate headquarters in Cary, NC, and international
 headquarters in London, Tokyo, and Singapore.  For more information, visit
 Global Knowledge at http://am.globalknowledge.com/wire.
     Trademarks:  Products mentioned herein are trademarks or registered marks
 of their respective owners.
 
     From: Gregory FCA Communications, Inc.
     Contact: Gregory Matusky
     Amy Martin Quinn
     Phone: 610-642-8253
     e-mail: greg@gregoryfca.com
 
     For: Global Knowledge, Inc.
     Contact: Rick Thompson
     Vice President, Corporate Marketing
     Phone: 919-463-7231
     e-mail: rick.thompson@globalknowledge.com
 
 SOURCE  Global Knowledge, Inc.